My SaaS makes $2M a year. If I lost everything and had to start again, I would build a SaaS that: 1. Solves a problem that people ALREADY pay for The first version of Mailscale sold email inboxes for outreach. Our customers ALREADY paid for Google and Microsoft inboxes. This means we didn't have to to convince them to buy inboxes. We just had a to convince them that ours are BETTER 👉 MUCH easier Idea: Research and speak to the customers you want to have and ask them what they're spending money on? Or check TrustMRR to see live, real stats of hundreds of SaaS companies to see what already prints money (it's a lot of fun!) 2. Solves a RECURRING problem or your SaaS "does something" every day If this problem only occurs one time, then people won't pay you every month. This means, you'll spend a lot of money and time getting customers that leave immediately - Very frustrating! SaaS to file your taxes once a year = Bad SaaS to answer daily calls you're getting with an AI receptionist = Better A good example of a SaaS that's not solving a huge problem, but that "does something" every day is Testimonial(.)to I spent thousands on these guys. All they do is show reviews and video testimonials that you collect on your website in a beautiful design. I had to keep it on because otherwise my website might perform worse. 3. Delivers value in MINUTES, not weeks Signing up for your SaaS doesn't mean someone experienced its value. They need to GET A RESULT. If they have to watch 10 tutorials, connect 5 tools, and book an onboarding call before anything happens, you're making it very easy to give up. For an AI writing tool, that could mean getting their first useful post in 60 seconds. For a recruiting tool, it could mean finding their first 10 relevant candidates in 2 minutes. You don't need to deliver the entire outcome immediately. But give them a small win that makes them think: “Okay, this could actually help me.” Idea: Sign up for your own SaaS and time how long it takes to get the first useful result. Then ask: How could I make this 10x faster? ⚡

📂 All Ways to Grow a SaaS ┣ 📂 Outbound ┃ ┣ 📂 Cold email ┃ ┣ 📂 Cold DMs ┃ ┣ 📂 Personalized Loom outreach ┃ ┣ 📂 Founder-led sales ┃ ┗ 📂 White-glove GTM

The most underrated way to grow a SaaS Take something big that is already working. Then personalize it for one specific niche. That's it. That's the whole play. Here's what it looks like in practice. Victor runs generic AI agents that live in Slack. Useful, but broad. Now imagine the version that only helps you write content for LinkedIn. Same technology, narrower job, infinitely more useful to the person who writes every day. Juicebox does outreach for recruiting. Generic outreach, for everyone. Now imagine the outreach agent that exists only for agencies hiring sales reps. Because you focus on one area, you can make your prompting etc. way better than a generic tool. It knows their roles, their objections, their comp structure. It sounds like it's been doing this job for a decade. Same core product. Two very different businesses. Why this works so well: 1. Your results, therefore your retention, gets dramatically better. You're not building a generalist tool anymore. You're building for one space, which means you learn exactly which strategies win there. You can tune the prompts, the models, the playbooks until the output is undeniable. Nobody selling to "everyone" can do that. 2. Your marketing compounds. Every win becomes a case study. Every case study is written in the language of that niche. When the product looks like it was built specifically for them, they don't compare you to the big generic tool. Conversion rates often triple. Not because you changed the product. Because you changed who it obviously belongs to. Here's what most founders get wrong: They chase a brand new idea nobody has validated. Instead of taking a proven idea and going deeper than anyone is willing to go into one small room. Find what's already working. Point it at one niche. Win. Found this useful? Come join our community of SaaS marketers. The first 50 members get it free forever. Click the link in my bio to apply.

How to grow a SaaS without a new idea: 1. Take something big that already works 2. Point it at one niche 3. Collect the case studies 4. Watch conversion climb Don't try to beat broad, YC backed startups. Riches are in the niches.

Most people fail at cold email because they write emails, not conversations. The goal isn't to sound professional. It's to sound human. Ask yourself: Would I reply to this email if it landed in MY inbox? If the answer's no, start over.