Global video game commerce company empowering developers and publishers with innovative tools to launch, monetize, and scale games worldwide.
Joined August 2010
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Your PC storefront can now open with a full video background instead of a static image.
No custom code required. Upload a video, configure playback, publish.
Built into Publishing Suite.
Xsolla is at Pocket Gamer Connects Nordics 2026 Oct 20th-21st, connecting with mobile game developers and exploring what it takes to launch, grow, and reach new players.
Find the team at our booth to talk about your next big move.
See you in Helsinki!
A complete D2C system, built around your studio.
Not so long ago, the question was whether D2C worked at all for mobile games. That's been settled. What matters now is running it as a complete system, where payments, engagement, monetization, and operations work together across the whole player lifecycle.
Our latest video breaks down how the Web Shop Ecosystem brings all of that into one place 👉
That’s a wrap on Istanbul!
From Xsolla Connect Istanbul to Mobidictum Conference, last week brought together the people, ideas, and opportunities shaping the future of the games industry in Turkey and beyond.
Thank you to everyone who joined us, shared their insights, and helped make these events a success. We’re excited to keep building connections and supporting the growth of the local games industry.
Xsolla is partnering with @gamejamplus for the 2026/27 season to help emerging studios bring their games to market.
Through the new Ready to Launch category, we’re helping emerging studios take their games from development to launch, connect with players, and build for long-term growth.
We’re kicking off the partnership alongside Xsolla Connect São Paulo, celebrating Brazil’s game development community and supporting the next generation of studios.
Learn more: xsolla.pro/tgj
A great evening in Istanbul, bringing the games industry together.
Xsolla Connect Istanbul, co-hosted with Playable Factory, featured conversations on building successful game businesses, new perspectives, and opportunities to connect with the people shaping the industry.
Thanks to everyone who joined us and helped make the evening a success.
Applications are open for the Xsolla Scholarship Program at GDC 2027
75 developers. Festival Pass, 4 nights of hotel, an Xsolla luncheon, and intros to our Funding and Marketing teams.
Apply by Nov 30: xsolla.events/tgdcs
The biggest revenue season of the year is coming, and your players are ready to spend. From Halloween to New Year’s, every holiday is a chance to keep more of it — with a Web Shop campaign 👉 xsolla.pro/thc
New beginnings in Kuala Lumpur!
Xsolla School KL is officially live, and we're welcoming our newest cohort of aspiring software engineers, the next generation of Malaysian tech talent.
Xsolla School is more than a classroom. It's a hands-on, industry-driven program built around real tools, real systems, and real product challenges.
Here's to the people who'll build what's next. 🚀
"Won't D2C cannibalize my storefront sales?"
It's the most common pushback from PC game studios. The data says the opposite. 🧵
The counterintuitive part:
A weak storefront pre-order can hurt your algorithmic visibility at launch. A direct pre-order doesn't carry that risk.
And when storefront keys are redeemed, those players still route back into the platform ecosystem.
The two channels serve different audiences and surface different intent signals. They coexist, they don't compete.
Chris Cheever, VP of Global BD at Xsolla, walked through the actual cohort data at GDC, this is the part that changes minds: xsolla.pro/wew
How the Web Shop Ecosystem fits together.
Selling direct is just the starting point. The studios seeing the strongest D2C results run it as a full operation, where engagement, monetization, and operations all work together.
That's what the Web Shop Ecosystem is built to give them. Here's how the three fit together 👉 xsolla.pro/twsc
Big conversations are happening in Singapore.
The Xsolla team attended the @MilkenInstitute Asia Summit 2026 to explore shifting markets, evolving regulations, changing capital flows, and what’s next for the industry.
More from Singapore soon.
Xsolla at LA Tech Week: a Lunch and Learn on where video games and entertainment come together. Tuesday, October 13, from 11:30 a.m. to 2:30 p.m. PT in Los Angeles. Space is limited; sign up now. xsolla.events/ltw
Ready to take your game to the next level?
Xsolla and @mymdec are bringing game studios together in Kuala Lumpur on October 13 for a one-day, hands-on Accelerator Workshop designed to help you move from ideas to action.
Whether you're prototyping your first title or scaling a live game, you’ll get practical tools, insights, and connections you can put to work right away.
Register now: xsolla.events/txm
Your next growth opportunity might already be in your game.
Keeping players engaged isn’t just about acquiring new ones. It’s about recognizing when players start to drift, understanding why they disengage, and finding the right ways to bring them back.
In the latest Game Biz Institute article, Emilien Eychenne, Co-Founder and Chief Growth Officer at @Adikteev, shares insights on retention, re-engagement, retargeting, and how studios can turn existing players into a long-term growth opportunity.
Read the full article: xsolla.blog/tpr
ALT A collection of retro-style electronic devices is displayed on a textured surface. The setup includes a handheld gadget with various buttons and a small screen, a detachable lens, a mobile phone showing an image, and a few scattered metallic tokens. A screwdriver and a metal case are seen nearby. A small label reads "Game Biz Institute.
Eligible Citi Mastercard cardmembers can now use Citi ThankYou® Points toward video game and in-game digital goods purchases through Xsolla Checkout. xsolla.pro/tcp
