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Americans feel half as confident as they did in 2019. However, in real terms, they spend 22% more. On Thursday 19 November, we present our 11th World Consumer Outlook live in "Crisis, what crisis?". Register: eu1.hubs.ly/H0zbF3L0

In 2000, one in four people in Asia's cities belonged to the consumer class. Today it's more than two in three, and by 2040 it will be 85%. Learn more at eu1.hubs.ly/H0z4w-h0

In 2036, 37% of Indian adults will buy online. Split by consumer class, that average covers five different markets. 8 October | 10:30am EST | 4:30pm CET | 45 min + live Q&A Free to attend. Registrants get the slides and the recording. Register: eu1.hubs.ly/H0yLpS90

Why do Chinese households start saving at just $8 a day, when in the US that threshold is closer to $60? And what would it take for China's 1.4 billion people to spend more? eu1.hubs.ly/H0yKRGK0

Consumers spend $25 trillion on retail. They spend another $46 trillion on everything else. See the full chart on Voronoi: eu1.hubs.ly/H0yH4s50 Download the retail deck from our Future of Retail webinar: eu1.hubs.ly/H0yH4sB0

Retail has stayed at 35% of consumer spending for the last twenty years. Join our webinar on 23 September to find out what has kept that share steady. Register: eu1.hubs.ly/H0ym3Qj0

Global retail adds $15 trillion of spending by 2036, growing 4.8% a year. We break down what this means for category strategy and city-level demand in our webinar, Future of Retail: Navigating Macro Change & City Growth, on 23 September. Register: eu1.hubs.ly/H0ykHhh0

Retail accounts for $25 trillion of household spending. The other $46 trillion goes to housing, transport, healthcare, services, and eating out. Register: eu1.hubs.ly/H0yjg3K0

Affluent boomers put more of their wallet into healthcare than any other generation. More at eu1.hubs.ly/H0ycGyn0 📊 Chart via Voronoi: eu1.hubs.ly/H0ycGxS0 #ConsumerSpending #SilverEconomy #Demographics #RetailStrategy

Any company using Western core consumer behaviour as the default input for global planning is describing 13% of the segment by 2036. More in A Tale of Two Consumers: eu1.hubs.ly/H0y7KX10 Chart on Voronoi: eu1.hubs.ly/H0y7KW_0

Our CEO, Wolfgang Fengler, spoke at the EBANX Payments Summit in South Korea last week about the future of emerging markets and what 2036 will look like. Thanks to Estelita Hass Carazzai and the EBANX team for hosting us!

Retail plans get made at the country level. Retail growth happens city by city. Register here: eu1.hubs.ly/H0y1MLg0

Asia overtakes North America in total consumer spending by 2036, but not in affluence. Chart on Voronoi: eu1.hubs.ly/H0xYK-z0 Built on the same dataset as A Tale of Two Consumers, our joint report with NIQ: eu1.hubs.ly/H0xYKX10

People aged 60 and over make up 15% of the world's population but account for 27% of global consumer spending. That is $19 trillion of the $70 trillion consumers will spend this year. Read it here: eu1.hubs.ly/H0xTztp0

The world will add 640 million people between 2026 and 2036, and 367 million of them will be affluent consumers spending above $90 a day. Check out our newest graphic on Voronoi: eu1.hubs.ly/H0xRXWq0 And download the full report: eu1.hubs.ly/H0xR-nk0

Consumers upgrade when the premium is earned and trade down when the value is unclear, often in the same trip. Read the mindset instead of the demographic, and you read the sale. See what drives the switch: eu1.hubs.ly/H0xCmN30

Three in four lower-middle consumers already pay digitally. Our Financial Inclusion & Behavior Data breaks digital-payment adoption down by spending power, age and gender across 190+ countries. See who saves, borrows and pays digitally : eu1.hubs.ly/H0xM9cZ0

The “average” consumer isn’t a growth target anymore. It’s a blind spot. See what replaces the average: eu1.hubs.ly/H0xCyNM0

124 million people already own a smartphone. They just haven't made their first digital payment. See who saves, borrows, and pays digitally: eu1.hubs.ly/H0xJjK60

4.1 billion core spenders, at $7,900 (USD) per person 657 million affluent spenders, at $54,700 (USD) per person The bottom line? The “average” consumer is a myth you can't plan around. See where your buyers land: eu1.hubs.ly/H0xCjWm0