Content strategy, GEO, and SEO for enterprise software vendors including @Shopify, @Storyblok, and @Sitecore

Remote
Joined May 2016
Building a website used to take months. I created 5 in 10 seconds. Meet Fimo.ai, an AI-native CMS where your website lives, collaborates, and evolves with AI. Existing vibe coding tools are great for building apps, but websites have specific requirements. We’ve spent the last 10 years building Strapi, the most popular open-source Headless CMS. We know what is important for users: translate content, reuse assets, optimize SEO/GEO, update content, A/B test, personalize pages, schedule releases, review workflows, etc.
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🚀 𝐄𝐱𝐜𝐢𝐭𝐢𝐧𝐠 𝐍𝐞𝐰𝐬: @wordifyco Partners with @otterlyAI to Enhance AI Search Visibility for Enterprise Software Clients I’m thrilled to share that Wordify is partnering with OtterlyAI to bring advanced AI search insights and optimization to our clients. This collaboration combines Wordify’s content expertise with OtterlyAI's AI search intelligence, creating new opportunities for brands to appear, get cited, and get discovered in AI-driven environments. 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: As AI platforms like ChatGPT, Google AI Overviews, and Perplexity become central to discovery, brands need to know not just if they are visible, but how they are being surfaced and cited. Traditional SEO metrics are no longer enough. With this partnership, we can deliver actionable insight into AI search visibility, content citation, and generative search performance. For clients, this means smarter planning, a stronger brand presence, and a genuine edge in AI-driven search. A big thank you goes out to Thomas Peham and the OtterlyAI team for enabling this partnership, and to Wordify's clients for inspiring us to keep innovating. The future of search is moving fast, and together, we are ready to lead. If you’d like to explore how Wordify can enhance your brand's AI Search Visibility, please don't hesitate to drop me a message. finance.yahoo.com/news/wordi…
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Enterprise SaaS companies obsess over competitor feature parity. Features are table stakes now, and buyers know it. Differentiate your SaaS story by focusing on quick, easy, and cost-efficient implementation stories. Build your case studies before your feature list.
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Today, @NinetailedHQ announced a €5M seed round, and I’m super happy for @AndyKaiser, @EsatArtug, and the Ninetailed team, for a couple of reasons. Firstly, I think the web content management and #eCommerce industries are slowly forming a consensus that
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The first time @KayaIsmail explained to me what a headless CMS was I just nodded and pretended to know what he was talking about. Here’s how I figured it out and why I use the same process anytime there’s a technical topic I need to learn to write about quickly.
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Today’s @dxpreport newsletter is delayed until tomorrow—but it will be worth the wait 🎙🔥👀
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.@DXPReport will be sponsoring #StrapiConf. I’ll also be moderating a panel. Looking forward to it! 🙂
We are happy to announce all the #StrapiConf Bronze Sponsors 🎉  @nuxt_js, @Ionicframework, @trycourier, @vercel and @dxpreport Thanks for helping us make #StrapiConf possible and build faster, together 🔥 strp.cc/3Jjmw0M
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How does an API-first CMS grant you flexibility? An excellent article submission from Axel Tarnvik, a Principal Software Engineer at @TeamBrightspot dxpreport.com/how-an-api-fir…
Wordify retweeted
Read this guest post by @KayaIsmail, CMS industry expert, to learn what a localization-ready CMS is, things to look for when choosing one, and how Lokalise + @Storyblok can help your business become localization ready. 👉 bit.ly/3okIuZi
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.@prepr_cms revealed an interesting take on best-of-breed tech stacks through our newsletter this week. In other news: - DXP vendor @ExpresiaDXP launched - @useNotionCMS went live - @bold_commerce rolled out headless checkout for @WooCommerce - @storyblok unveiled Storyblok/js
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I started writing about the CMS industry 8 years ago. Back then, every CMS had a head, and the only MACH we knew of was used for shaving. After years of journalism and the launch of my headless CMS marketing agency, here are 6 content marketing tips I have for the CMS space 🧵
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NEW: @prepr_io has raised a €2.25M pre-Series A to "redefine headless CMS and personalization" You can read more here: prepr.io/blog/pre-series-a-f… Congratulations to the Prepr team!
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Did you hear about headless commerce company @swellcommerce raising $20M? How about @Gartner_inc identifying 'Composability' as a key tech trend for 2022? No? Sounds like you need to subscribe to DXP Report 😉
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Can anybody in the #DXPReport community help Scott out? I’m no developer, but I’ve read positive reviews about @KeystoneJS
Curious if anyone has worked with @KeystoneJS? It's an open source headless cms. If so how was your experience with it? I plan on using it and like the fact that I can self host it.
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I'm proud to present @Kentico / @KenticoKontent as DXP Report's Gold Sponsor for Q1 2022. We're looking forward to seeing Kentico branded content addressing topics such as the state of the #HeadlessCMS market and #Jamstack.
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My colleague @andresphillips0 wrote a super interesting article that #HeadlessCMS vendors should take some time to read. dxpreport.com/headless-cms-d…
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I just did the math. Since @wordifyco launched in 2016, we’ve written over 2.5 million words for the CMS and headless CMS industry. 🤯
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The headlines from yesterday's DXP Report newsletter: - @UniformDev's $28M Series A - Exclusive interview w/ @pierre_burgy of @strapijs - @episerver acquired @WelcomeSW - @Cloudflare went full stack - @datocms unveiled Plugins V2 The #DXP and #HeadlessCMS space is booming!🚀
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Exclusive: What's New, and What's Next for @strapijs? Last week, just as Strapi V4 hit the digital streets, I got to speak exclusively with @pierre_burgy, Co-founder and CEO of Strapi, on his outlook for the platform. #HeadlessCMS #OpenSource dxpreport.com/strapi-whats-n…
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