We use waste wool to replace plastic packaging.
Joined November 2022
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Woola retweeted
Replacing bubble wrap? @woolapackaging makes it work by using leftover sheep wool that would otherwise go to waste 🐑🇪🇪 “Failure is where I’ve gotten most of my knowledge. My advice would be to stop thinking so much about the How, just #getstarted!”, CEO Anna-Liisa Palatu.
Ukraine is protecting Europe's freedom to live in peace and run our businesses.
So, we're organising a charity run in April to raise money for medical evacuation trucks (MedEvacs) for the Ukrainian army.
Find out more and sign up 👉 woola.io/run
Join us, we're hiring: woola.io/jobs
📦🇪🇪 #Estonian startup @woolapackaging secures €2.5M in funding to transform underutilised #sheep #wool into an eco-friendly alternative to plastic. bit.ly/3GRxZWc
Woola retweeted
Woola secures €2.5M funding to replace plastic with sustainable packaging buff.ly/3Nl2ZkX
In case you've been living under a rock: the world's most important discussions on climate change are being hosted and led at #COP28 by Big Oil in Dubai.
So, we poured our hearts out into a letter to say NOPE, this is not okay.
Read more: nope28.com/
Another win for team Woola! 🏅 Our CEO Anna-Liisa flew to Singapore this week to land us among the global top 5 winners of the Oppo Inspiration Challenge.
ALT Anna-Liisa Palatu on stage at OPPO Inspiration Awards Final Demo Event
ALT Global Top 5 winners on stage at 2023 OPPO Inspiration Challenge Awards
ALT Anna-Liisa's post on Woola team Slack, asking: "anyone has any ideas on how to spend 50k?"
ALT Woola's stand at OPPO event, featuring Wool Envelopes and a new prototype of watch boxes made with wool.
Dipping our toes in Asian waters has been an eye-opening experience. From having to drop some brand elements in our slides (for sake of fairness, all had to use the same template and font) to actual cash prizes (many awards these days come with just a warm 🤝 and ~exposure~).
What does an average ecommerce package look like?
We analysed 42 parcels from retailers like @cultbeauty, @tousjewelry, @hellotushy and @PIXIBeauty to find out. 🕵️♀️
Here are the main findings. 🧵
✨ 6. Ecommerce packaging is still untapped as a brand-building vehicle.
In most cases, the brand elements on the postal packaging were limited to a printed logo or branded plastic tape.
Retailers can learn a thing or two here from the likes of @rapha here 👀
ALT The cycling lifestyle brand Rapha has elevated their simple paper mailer with copywriting that would make any cycling enthusiast excited to open the package.
We have good news and bad news.
👎Bad news: it’s official, the camera doesn’t like our faces. Despite doing our best to be presentable, we still look like we haven’t slept since 2020.
👍Good news: being photogenic is not a prerequisite for changing the world.
Oh and we’re now a part of La Maison des Startups @LVMH — the accelerator that helps startups develop business opportunities with the 75 distinguished Houses (Maisons) of the LVMH Group!✨
More on that: woola.io/blog/woola-la-maiso…
Woola retweeted
63 billion parcels are shipped every year in fossil fuel-based plastic, says @annaliisapalatu, CEO of @woolapackaging - winner of this year's @LVMH Innovation Awards. #LVMHLeadingWithPurpose