On Tuesday, learn from the experts at AAA & Forrester about Zero-Party Data and Personalized Marketing Moments:
wyng.com/aaa-forrester-momen…
Reveal-ed! The latest microexperience component from Wyng: info.wyng.com/blog/new-exper…
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California Attorney General Announces Settlement with Sephora as Part of Ongoing Enforcement of California Consumer Privacy Act oag.ca.gov/news/press-releas…
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Wyng is hiring a Director of Demand Generation Manager & ABM! We're a fast-growing, privacy-first personalization platform. 250 brands use Wyng to build trusted, direct-to-consumer relationships.
wyng.com/careers/wyng-demand…
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Boom! Summer launch: Progressive zero-party data collection & personalization.
streetfightmag.com/2022/07/2…
Preference data >> surveillance data
A Federal Privacy Law? @sliuf breaks down what marketers need to know about ADPPA forrester.com/blogs/a-federa…
ADPPA "Duty of Loyalty" covers data minimization -- would require brands to limit data they collect/process/transfer to that which is "necessary, proportionate and limited to” the info needed to provide specific product or service requested by individuals.
iapp.org/news/a/distilling-t…
2x engagement and +29% purchase conversions using Zero-Party Data ... Outstanding!
@LEVOoil needed a way to instantly engage a very diverse audience on their website. #zeropartydata and Preference-based #personalization achieved great results in <60 days from launch to live. hubs.la/Q01fLZs20
The formula for earning zero-party data: moment + value + microexperience
#ZeroPartyData is very different. You need to think about it differently - specifically you need to think about how to EARN it. #privacyfirst
hubs.la/Q01dNQwG0
Compliance-First vs Privacy-First: Why Aiming for Compliance Is a Failing Strategy cpomagazine.com/data-privacy… via @cpomagazine
*Only* because you trust that you can unsubscribe whenever you want are you are willing to share your email with a brand. The same goes for all zero-party data. A Unified Preference Center builds trust, so more people will share their preferences. cmswire.com/customer-experie…
👏👏 @Wyngdotcom now integrates with @Braze, enabling brands to automate Zero-Party Data collection, management, and activation -- and instantly personalize customer experiences across channels.
prnewswire.com/news-releases…
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Like zero-party data & preference centers for brands, Google’s My Ad Center gives consumers more transparency, choice and control:
searchengineland.com/new-goo…
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Zero interest in Zero-Party? You are missing the boat to the era of privacy-first marketing!
wyng.com/wyng-forrester-webi…
Our latest @wyngdotcom... Conversational Opt-In 🙌🍾
Understand new website visitors better, and use that understanding to:
(1) lift email opt-in rates,
(2) increase first-time purchases,
(3) build zero-party data profiles.
Here's how:
info.wyng.com/blog/improve-a…
#FirstPartyDataFail: Why Zero-Party Data Is Now a “Must Have” for Marketers
info.wyng.com/blog/why-zero-…
Get benchmarks for digital and social campaigns -- by industry and by format -- in The Digital Campaign Index report for 2H 2017.
