I think there are two layers here. A great UI translates user intent in the moment. A great builder reconstructs that intent from past moments, through interviews, logs, or whatnot, so the UI can translate it in the next time when that moment comes.
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If you are a product professional, the recent talk by Ryan Singer is an important one to watch. In his 30-minute talk, he presents an overview of a product design technique called Breadboarding.
world.hey.com/koichi/ryan-si…
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A challenge can be an opportunity. While this statement seems obvious at first glance, I’ve come to realize that it’s really hard to embrace both in a personal life and in the business context. world.hey.com/koichi/challen…
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Replying to @rjs
@rjs Super helpful. JTBD interviews are centered around individual stories, but this gives us a way to derive more abstract knowledge from those individualistic information. Q: the 10 matrix has the pulls on the vertical axis and pushes in the horizontal axis?
Just finished a small demand-side research project.
Interesting to view it as a series of rescaling operations, like the renormalization group in physics.
From ~6 hrs of interview data to 49 causal factors to 13 dimensions to 3 jobs to be done.
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We are hiring Ruby on Rails developers. If you are interested in Hotwire and Shape Up, please DM me. context.applytojob.com/apply…
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Finally have had a chance to try hey.com, @basecamp's privacy-first email service. It's a fascinating product. And so crazy fast that it even makes some of my recent web apps already antiquated. Kudos to @dhh @jasonfried and the team.
Me with @jasonfried and @dhh. I thank @eng and @jeffcohen for telling me about their Getting Real back in 2006. It greatly influenced who I am becoming. My endeavor continues.
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Our own ninja @yuki24 is competing with a former winner Onè (8yo).
Not many people in software industry can talk about its pervasive pitfalls as positively as Andrea Goulet firstround.com/review/forget…
Took me decades to figure out how to make good mimosa. Extra brut + freshly squeezed orange juice. It tastes so good that I feel guilty.
If you think vaporware stage was the best form of your software retrospectively, you may need to do things a little better.
Thank you @InterlochenArts, my 13yo daughter has had a wonderful time at the camp. I can see it from her face. She has grown quite a bit.












