Nissan Global Chief Marketing Officer. Believer in YOLO. Usually on a plane.
Nashville, TN
Joined June 2009
- Tweets1.2K
- Following502
- Followers940
- Likes1.1K
Pinned Tweet
One Drive Changes Everything. Introducing #ThrillDriver! Great to work on this with @NissanUSA, @TBWAChiatNY, @brielarson, @Realeugenelevy, @DanaiGurira, and @DaveBautista.
youtu.be/Bu56KAaIcac
Allyson Witherspoon retweeted
One of my favorite brand activations this year - smart audience discovery and creative strategy by Nissan & @witherspoon. Admirable discipline not to overly brand it and develop something enjoyable for this audience. Results are validating the approach. marketingbrew.com/stories/20…
Allyson Witherspoon retweeted
CMO @PaulSuchman sits down with @NissanMotor Corporation Global CMO Allyson @Witherspoon at the New York International Auto Show to discuss the role audio plays in the auto industry, what works best for building brand awareness and driving action, and more. #NYIAS
Allyson Witherspoon retweeted
@witherspoon of @NissanUSA and @angelamzepeda of @Hyundai sat down with @jasonstein to talk about a range of marketing strategies from TikTok to the power of live sports to reach consumers #NYAutoForum
Allyson Witherspoon retweeted
@witherspoon of @NissanUSA joins us at the #NYAutoForum to explain the marketing strategies at Nissan to reach customers through activation campaigns and highlighted their "photosynthesis" commercial
Allyson Witherspoon retweeted
Nissan will become the first brand to integrate “TikTok Now” feature into a campaign autonews.com/marketing/how-n… @witherspoon @TheJetOnTNT @NissanUSA #MarchMadness
Allyson Witherspoon retweeted
Don’t worry, @brielarson. We made you a mini #NissanARIYA. (With heated seats to keep you toasty in there😉)
Allyson Witherspoon retweeted
Nissan's FOUR-HOUR-LONG AD is getting a pretty universally positive response on YouTube thanks to its excellent lofi music curation: bit.ly/3xfpAqN
Allyson Witherspoon retweeted
Happy Birthday to 2015 Heisman winner @KingHenry_2! The @AlabamaFTBL star led the Crimson Tide to the 2015 national title with 2,219 yards and 28 TDs and is currently enjoying his fourth 1,000-yard season for the @Titans.
Allyson Witherspoon retweeted
Day 17 - #SandersSponsors is giving one last nod to @NissanUSA - I love getting to be in the #HeismanHouse each year and I love the cars - OBVIOUSLY. So retweet this ad and follow me for a chance to win. @okstate @bakermayfield @KingHenry_2 @DeVontaSmith_6 @K1
Allyson Witherspoon retweeted
Congratulations #Nagireddy and the @NissanUSA team for being named a finalist for #CTO of the Year by the @nashtechcouncil 2023
We are rooting for your success! 🙌
@Nissan @witherspoon @NissanMotor @tech_mahindra
ntcawards.com/award_years/20…
Allyson Witherspoon retweeted
Check out Allyson Witherspoon @witherspoon, with that Heisman pose!
Allyson Witherspoon retweeted
Passing of the TD torch 🔥
@EddieGeorge2727 x @KingHenry_2
Allyson Witherspoon retweeted
Can @DeVontaSmith_6 catch it? Hint: the answer is yes. It’s always yes. #NissanHeismanHouse
Allyson Witherspoon retweeted
Nissan proudly supports and stands with you on the road to living your most thrilling life authentically. #PartnersofProgress #NationalComingOutDay
Allyson Witherspoon retweeted
Nice throw @TimTebow. And I thought the only strikes you got were in baseball 😬 #NissanHeismanHouse #NissanPartner @NissanUSA
I ❤️ this! @KingHenry_2
Could you tackle @KingHenry_2? 😰
Derrick Henry's former high school opponents describe the challenge of trying. 😂
Allyson Witherspoon retweeted
Road trip! I was going to give @_bryce_young a ride in the Sooner Schooner, but I figured we could use some more horsepower. (No offense #BoomerAndSooner) #HeismanHouse #NissanPartner @NissanUSA