Build and deploy agents across your go-to-market
New York, New York
Joined May 2019
- Tweets190
- Following5
- Followers1K
- Likes488
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For 5 years, we @withdefault have designed, built, and deployed the GTM systems for some of the fastest-growing companies in every market
Almost every company over-optimizes product relative to their GTM systems
The best know that distribution is the product
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We're partnering with @withdefault to host a GTM End of Summer Rooftop mixer in New York City.
Westlight, Brooklyn
Thursday, August 27
6:30-9:30 PM EDT
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If you’re free tomorrow morning, stop by @withdefault's office for great coffee, an amazing breakfast, and some playtime with the robots.
We’re hosting 100+ sales and marketing leaders and we have a few spots left.
AND 1 lucky winner will get to take ones home (yes, you get to win a robot).
Comment below and I’ll send you the RSVP link.
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Today, I'm incredibly excited to announce @withdefault's Series A led by @8vc and our new product.
We spent the last three years building the tools and orchestration layer companies like @owner and @AirbyteHQ have used to build infrastructure across their go-to-market functions.
Today, we're launching the first real-time data layer for go-to-market, a powerful new revenue agent, and a suite of tools for revenue teams and their agents.
It's Day 1.
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Big congratulations to our portfolio company @withdefault on the Series A and new product launch!
Today, I'm incredibly excited to announce @withdefault's Series A led by @8vc and our new product.
We spent the last three years building the tools and orchestration layer companies like @owner and @AirbyteHQ have used to build infrastructure across their go-to-market functions.
Today, we're launching the first real-time data layer for go-to-market, a powerful new revenue agent, and a suite of tools for revenue teams and their agents.
It's Day 1.
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Hosting another GTM + AI Lightning Talks in NYC on May 20.
Speakers from @profound, @sequel_io, @withdefault & @OrdoSchools.
Real examples from people running AI agents in production with meaningful impact right now:
• @nicklafferty - Founding Marketing Engineer at Profound. Previously led growth at Loom ($1B exit) and Mailgun ($2B exit).
• @KathleenLBooth - VP Marketing at Sequel.io & hosts the Inbound Success Podcast.
• Nandika Jhunjhunwala - GTM Engineer at Default, working on revenue-driving agentic workflows.
• @hrosenblume - Co-founder of Ordo. Scaled with a smaller team by automating the most operationally painful parts of selling into schools.
MY ASK: We still have one open speaker slot remaining. If you know someone in NYC doing cool, impactful work with AI + GTM, tag them below.
Co-hosting with @fletchrichman. We will also see a sneak peek of Type.com: the fastest way to deploy shared agents that collaborate with your whole team.
RSVP: lu.ma/5o3bzffv
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if you're a b2b company looking to improve your inbound sales conversion rate (which is likely _drastically_ under optimized), poke @nicoaferr and the @withdefault team.
Our 2024 wrapped at @withdefault:
- grew ARR ~10x
- grew the team from 11 to 18
- hired our 1st and 2nd AEs
- grew our ACV ~3x
- hosted our 2nd team offsite
- launched 20+ new features
- launched our partner program
Excited to do it bigger and better in 2025!
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Our 2024 wrapped at @withdefault:
- grew ARR ~10x
- grew the team from 11 to 18
- hired our 1st and 2nd AEs
- grew our ACV ~3x
- hosted our 2nd team offsite
- launched 20+ new features
- launched our partner program
Excited to do it bigger and better in 2025!
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Giving away some new @withdefault merch to founders and GTM folks
Comment what CRM your company uses below and we’ll pick 10 winners ⬇️
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1) One of the reasons I get increasingly bullish about companies like @withdefault is because they are acquiring massive amounts of data about the behavior their users take on their core systems🧵:
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Excited to partner up with the @unifygtm team for a NY Tech Week fireside chat on scaling growth at Ramp and Segment.
Come hang out and chat GTM on June 6th at 6:30pm in Soho!
lu.ma/v9usgve1
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i spent 2.5 years leading @tryramp's growth product team before leaving to start @unifygtm.
i can't wait to share learnings on the journey at ny #techweek.
here's what's happening:
@unifygtm and @withdefault are partnering to bring you a star-studded gtm panel featuring growth and sales leaders from @tryramp and @segment.
we'll be talking gtm strategies and tactics:
➝ warm outbound
➝ inbound best practices
➝ person-level identification
➝ and more...
special thanks to @nicoaferr and @stanrym for co-hosting.
join us in soho at the default office on june 6th at 6:30 pm!
hope to see you there - i'll drop the event details in the comments.
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Excited to announce our latest product at @withdefault - Workflows 3.0.
Default Workflows is a powerful new automation engine built to help GTM teams automate their manual tasks while eliminating tech bloat.
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Ooooo. The new default.com slaps — great work @nicoaferr and team!
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we scaled @unifygtm's new revenue bookings by nearly 300% in q1.
we powered this growth by dogfooding unify. here are 3 of the ways we're using our own product to scale the business:
1) automated outbound re-targeting of paid ads.
over the last month or so, we've experimented with paid ads as a top-of-funnel channel.
we have specific landing pages built for these newsletter ads, but the conversion rate isn't crazy high (1-5% depending on the campaign).
if you don't submit your email on the website (95%+ of traffic), we identify your company with unify and kick off an automated outbound sequence to that company to prospects in our target personas.
our best opportunities from paid ads have been booked with this re-targeting playbook.
2) we have playbooks running on high-intent pages of our website.
if someone visits high-intent pages on our site like:
• pricing page
• customer case studies
• support docs
...unify will kick off an automated outbound play to our target personas at that company.
this playbook is a no-brainer for any company with strong website traffic or a plg motion.
3) send personalized emails to inbound leads that come in via @withdefault.
we're a small team (just 3 on the business side)—these automated plays + personalized sequences help us to act like a bigger team than we are.
we see a 30-40% reply rate on these sequences. these replies help us understand who is a good fit for our product over email before we ask the prospect for 30 minutes of their time.
the best part about these 3 unify use cases: they run fully automated in the background, all the time. this is an insane productivity boost for a small team.
