winninghunter

Found this 13-second Lumin ad using @winninghunt It has been active since May 3 and currently ranks #2 out of 399 active ads from the brand The product appears in the first frame, then the ad completes its entire sales argument before the video ends Here's how it's structured: 1- Show the desired outcome immediately The first three seconds combine a follicle animation, the bottle, the customer, and the claim that she ditched her wigs after 28 days No introduction The result comes first 2- Collapse the alternatives Hair transplants and ineffective serums are dismissed in one sentence while the visuals show both treatments 3- Make the routine feel effortless "Take 2 capsules every morning" The entire product demonstration takes one second 4- Make the transformation visible A before-and-after comparison shows the exact change the viewer is being asked to imagine 5- Sell the identity payoff "No more wigs. No more headbands" The ad moves beyond hair growth and sells freedom from hiding. 6- Close without adding friction "Get yours today" No extra explanation No second offer No complicated CTA The creative lesson isn’t that shorter ads are always better It's that every second should move one belief forward For your next 15-second brief, define the six things the customer must believe. Then assign one visual to each WinningHunter shows this ad has been active since May 3 and ranked #2 out of 399 active Lumin ads Runtime and rank are research signals, not proof of profitability.

Seed is quietly doing OVER $17M a month using Quiz funnels If you're in ecom, pay attention to what happens after the click Instead of sending every visitor to the same product page, Seed uses a quiz to identify their biggest problem, desired outcome, objections and best product match Those answers shape the recommendation, emails, retargeting and future ad angles Claude can build the quiz The real advantage is knowing what to ask.

Carpe is scaling like crazy ($25M+/month) These are the 3 steps I would follow to scale them even more They sell a clinical-strength antiperspirant lotion built around one core promise: 100 hours of sweat and odor control, PhD formulated, dermatologist tested Their own copy claims over 3.2 million customers and 40,000+ five-star reviews, and the account is running 4,710 active Meta ads right now The creative is strong, so I would not touch the core angle It is the drugstore-failure hook: you've already tried regular deodorant, it already let you down, and this is positioned as the clinical-grade upgrade instead But there is a real gap sitting inside the account itself. This is where I would look 1- The funnel is a gamified spin-to-win page, and it's the only one running Almost every top ad routes to some version of the same (flip to win prizes) discount wheel landing page, just renamed across a few URL variants That's a good funnel for a cold, curiosity-driven click. But there's no direct-to-product page in the mix, and no quiz-style funnel that qualifies someone by sweat severity or trigger (workouts, anxiety, humidity) before showing them the offer When one funnel format carries the entire account, you're one algorithm shift away from a real problem Splitting spend across a second funnel type protects the account and probably lifts conversion for the audience that dislikes gamified pages 2- Several of the top ads are running with broken dynamic copy More than one of their highest-ranked active ads currently show the literal placeholder text ((product-brand)) and ((product-description)) instead of real copy, meaning the dynamic creative template never filled in That's not a strategy gap, it's a QA gap, but it's costing conversions on ads the algorithm has already decided to favor Fixing the feed that populates those templates is the single cheapest win available in the account, no new creative required 3- Symptom instead of condition The hook currently speaks to sweating in general But sweating that costs someone confidence shows up in specific, higher-stakes moments: the job interview handshake, the first date hug, the wedding suit Naming the moment instead of the condition usually reads as more personal and opens a wider net than a generic "stop sweating" claim, at the cost of a slightly longer ad and a marginally higher CPA 4- There's an untapped affiliate and editorial network already linked to the brand Publisher pages like Bustle, Popsugar, Thrillist, Reader's Digest, and even a named dermatologist's own page (Ashish C. Bhatia, MD) show up as sources running ads that route back to mycarpe.com That's a real affiliate and native-content network already in motion, but most of those pages are only carrying one or two active ads each If those placements are converting at all, they are a massively underfunded channel next to the 4,710 ads running from the brand's own page Scaling spend behind the editorial-style placements that already exist would likely outperform another round of brand-page creative, since native advertorial content reads as third-party validation rather than an ad. 5- The brand is split across two Facebook pages with very different trust signals Some of the top ads run from a Carpe page sitting at 67,958 likes. Others, using nearly identical creative, run from a second Carpe page at 485,968 likes A cold viewer who clicks through before buying has no way of knowing which page is the (real) one, and lands on wildly different trust signals depending on which ad they saw Consolidating spend onto the page with the stronger like count and history removes a source of doubt that has nothing to do with the offer or the creative 6- The bundle offer is inconsistent across otherwise identical ads Some ads promise a free 10-pack of Clean Skin Club towels Others promise a free pack of Neuro Gum Others mention no bundle at all, on the same discount and the same core copy Since the underlying hook and price point are already proven, standardizing on whichever bundle actually lifts conversion, and testing it as a controlled variable instead of letting it vary by ad, is a low-effort way to find real average-order-value gains without touching the parts of the ad that are already working One more thing.. The account already leans on (dermatologist tested) as a badge, which is now close to a commodity claim in this category, the same way (vet approved) became one for pet brands Naming an actual credentialed person on camera, a board-certified dermatologist walking through why sweat glands overreact, would likely read as more credible than the badge alone, precisely because it isn't the generic version everyone else already runs They've clearly nailed the hook and the volume. What's left is fixing the feed, adding a second funnel, and getting more specific about who's sweating and why.

Carpe was running 4,710 active Meta ads end of September $25M+/month brand One core promise, 100 hours of sweat and odor control, tested in thousands of ways Most brands think 20 ads is volume 👀 xitter.cf/thedennis/status/21045…