
Product Designer • UX Design @nyuniversity @IdmNyu • He/Him🧢👓👟🏀🥃🍊☕️🎵
Brooklyn, NY
Joined June 2013
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Will Hsu retweeted
New portfolio is live (!!) 15 years in design in New York, compressed into 8 chapters. Less a collection of case studies, more a career told as lived experience.
You're looking at the eight things that shaped the space between who I am and what I like, make, and care about. They just happen to be represented with gummies instead of company logos.
Honestly, this site is just an excuse to share a collection of personal stories because I enjoy writing. Each chapter breaks down into what I expected, what I found, what followed (The Premise, The Reality, The Plot).
It's equal parts reflection, advice, and a look at some things built along the way.
Will Hsu retweeted
It's the Super IC era. I put together some thoughts to help you navigate it:
gabrielvaldivia.com/notes/in…
Will Hsu retweeted
“Is this worth my time? Does this bring me productivity, joy, or calm? I think these are the questions design has always helped answer.”
Thank you to @joellewenstein and the @AnthropicAI design team for opening up about how you work, the challenges you face, and how you see the role of design evolving on product teams.
Our latest AI in Design case study with Anthropic below!
00:00 Design at AI speed
01:43 The precursor to Claude Design
03:28 From user researcher to builder
05:09 Treating code as clay
08:09 A new rhythm for collaboration
09:22 What’s worth building
Will Hsu retweeted
I’ve tried rebuilding my website about 5 times since coding models came out. Design always was bad and nothing felt as simple as my old setup.
Finally Codex built it, along with a small tool to add my writing and deploy the static site to S3.
so enjoy karrisaarinen.com
convergence to the mean
when everyone looks at everyone else to decide what to make, we eventually stop making anything of our own.
we copy what works. borrow the language, the aesthetic, the features. we call it learning from the market, following best practices, staying competitive. together, everything starts to feel familiar. polished, interchangeable. nothing wrong. nothing alive.
the mean isn’t necessarily bad. it’s where everything lands when we remove the reasons for it to be different.
numbers are easier to compare than feelings, so we make things that produce numbers. we study what gets attention, then shape ourselves around it. eventually the feedback stops informing the work and starts authoring it. we’re no longer asking what we want to say. we’re asking what will be rewarded for saying.
ai makes this loop frictionless. it can draw from more references than we could see in a lifetime. but access to every perspective isn’t the same as having one. it hasn’t lived a particular life that makes one detail unbearable and another beautiful. when we ask it to choose for us without bringing any intention of our own, we get something plausible, easy to approve.
then we ship it, measure it, copy it, and feed it back into the next round. a tidal wave of mid.
this changes not just the work, but the people making it.
we describe ourselves in categories platforms can distribute and markets understand. designer. founder. creator. pick a niche. build a brand. be consistent. the parts that don’t fit become inconvenient, even when those contradictions might produce our most interesting work. we become easier to classify and harder to tell apart.
i think we need to approach making things more like artists.
an artist develops a perspective through the work. making, noticing, choosing, failing, returning. learning what matters even when nobody else cares. craft gives that perspective a form precise enough for someone else to experience.
the life outside the work matters too. the places you’ve lived, the people you’ve loved, the things you’re embarrassed to care about. these aren’t distractions from having something to say. they’re how you come to have something to say.
we understand this with music, paintings, photographs, movies. we expect a person to be present in the choices. we want to experience something we wouldn’t have encountered without them.
software can do this too.
a piece of software expresses beliefs about how life should feel. what deserves your attention. what you should be free to change. whether a task should feel like paperwork or play. even a small interaction can carry someone’s care, humor, or curiosity.
but we rarely talk about software as a medium. we talk about it as an industry. markets to capture, workflows to optimize, competitors to catch up with. we add a feature because someone else has it, without asking whether it belongs. products accumulate the same parts and lose what made them worth choosing.
underneath the branding, it’s all the same thing.
artists learn from others too. the question is whether you’re absorbing those influences into a point of view, or using them to avoid developing one.
what are you trying to let someone feel, understand, or do? why this particular shape? what have you noticed that the existing tools don’t seem to notice?
those questions don’t have answers you can borrow from a competitor’s roadmap.
if we can make almost anything, deciding what deserves to exist becomes more important, not less. speed gives us more chances to exercise judgment. it doesn’t remove the responsibility.
i don’t want a world where every person becomes a more efficient distributor of the same ideas. i want people to use these tools to go further into what they actually care about. to make things specific enough that we can feel someone behind them.
what is the point of everyone being able to make something, if we all end up making the same thing?
Replying to @ninzucchi
@ninzucchi is the best designer I've ever worked with
Will Hsu retweeted
Look: for the foreseeable future, every week some company will drop a really incredible model update or personal agent experience that you want to try, and they're going to subsidize their tokens as aggressively as possible to convince you to switch.
Your goal should be to make it dead-simple to bounce between all the apps/models/tools without losing your accrued context+personalization.
This is no time for corpo-allegiance. This is the time to Try All the Things and feel the insane intelligence gradient we're all riding up. On a day to day basis you should be freely switching between coding agents and personal agents with zero worry that they're going to forget some critical detail about you or how you like to work.
Ofc I'm biased, but I believe Notion is the only reasonable solution here. Yeet everything into Notion: skills, instructions, tasks, history, etc. so that any time you switch tools or models you're never starting from scratch.
efficiency, productivity, speed
we keep worshipping these words like they are what we live for
ship faster
merge more
manage more agents
compress every loop
remove every pause
turn every hour into output
but what is the point of endless production if there is no time left to think deeply?
not react
not optimize
not summarize
not clear the queue
think
to sit with a question long enough that your real intention starts to appear
to find the purpose underneath the motion
to ask whether the thing being accelerated should exist at all
ai could be a new canvas
a way to make strange things
personal things
impossible things
tools, worlds, poems, games, interfaces, films, languages, rituals
things that let more people touch the shape of their own imagination
but instead, so much of it is becoming slop factories
more content
more funnels
more tickets
more fake work pretending to be value
you can merge 2000 prs
you can manage 500 agents
you can wake up to dashboards proving that the machine kept moving while you slept
but what is the point if you only sleep 5 hours a day?
what is the point if you stop talking to other humans?
stop learning about the past?
stop playing?
stop wandering?
stop being surprised?
what is the point if your whole life becomes optimizing the system that is consuming you?
speed is not meaning
scale is not wisdom
automation is not freedom if it only makes everyone run faster
and where are we running?
toward what?
a world where every person becomes a manager of machines, and every machine produces more things no one had the time to truly want?
the danger is not that ai makes us lazy
the danger is that ai makes us endlessly busy
that it gives us infinite production before we have found intention
infinite execution before we have developed taste
infinite motion before we have learned how to be still
maybe the real frontier is not more speed
maybe it is discernment
knowing what not to make
knowing when to stop
knowing when the most productive thing is to sleep, read history, call a friend, play with a cat, walk without tracking it, or stare at the ceiling until the false urgency dissolves
tools should give us more life
not turn life into a tool
if ai is going to matter, it should not just help us produce more
it should help us become more human
more imaginative
more free
otherwise, it’s the same old factory
just without humans
Will Hsu retweeted
I don't even timvandamme.com/
Will Hsu retweeted
Design is the only profession where everyone in the company thinks they are a designer.
It seems these days, everyone has a take of what good taste/design is. On the contrary, nobody ever tells an engineer the backend feels off.
I think it's hard to blame anyone. Design is the only work people can see. You don't need to read code to have opinions on design, so it makes you feel like you have taste.
Sadly, at most companies, craft don't win, seniority usually does; when the argument is just preference.
What I've observed to be true is a clear "why" and the fundamentals ie. what problem it solves, the tradeoffs of why it this > that.
Yesterday, at @grok @bot galaxy and it clicked for me. Good tools don't replace taste. They accelerate it I'll be sharing a Grokbot for Designers guide (+ template) for those who still need to ship something beautiful.
Ironically, most people are paid to have opinions. Designers paid to reason.
May the best ideas win.
Anthropic’s head of design @joellewenstein joined me at @SPC for a wide-ranging conversation before the SF startup community. These are my favorite interviews: live, unpredictable, candid.
Key lessons from Anthropic Design:
—The Shifting Role of Product Design
At an AI frontier lab, the model gets smarter independent of the design team’s output. A designer’s job shifts from building the core engine to “opening up new portals” into the massive power that the researchers are uncovering
—Vibe Coding as the Innovation Engine
In a playbook reminiscent of Facebook hackathon culture, Anthropic’s product roadmap isn’t driven by top-down planning. Instead, the most impactful features emerge from a culture of employees constantly vibe-coding prototypes. Internal traction—seeing what teammates naturally gravitates toward—dictates what eventually ships to millions
—Artifacts and the Power of “Thin” UI
A seemingly tiny UI tweak—rendering code in a side panel instead of a chat box—fundamentally shifted users’ mental models from merely “chatting” with Claude to actively “making something” together. Design holds immense sway over business outcomes
—Humans as Creative Directors
As AI agents continue to transact and handle execution, the human role will transition to what Joel calls a “grandiose interior designer.” Users will impart their tastes, values, and constraints, letting the agentic economy figure out the rest
—The Cure for the “Slop Gap”
Companies are now shipping features at a blistering pace. To prevent users from drowning in UI and cognitive clutter, designers must either become aggressive curators of attention, or shift toward a future of “bespoke apps”
—The “Guess First” Rule for AI
As a fellow parent, I asked: When you have an omniscient superintelligence in your pocket, how do you preserve human curiosity? Joel shared a rule (borrowed from @mikeyk) for navigating this with his kids: Before asking Claude a question, you have to guess the answer first and explain your reasoning to keep the muscle of exploration and active curiosity alive
Lots of terrific insight and hard-earned wisdom from the design leader who’s overseen the greatest revenue ramp of all time.
youtu.be/rkC3ZsH1HCQ?is=PKX5…
Will Hsu retweeted
We’re hiring designers who are great at design.
If you want to code too, great. But what we value most is clarity of thinking and your ability to create high-quality experiences.
We have engineers and agents for the code part.
The job market is a tale of two cities right now. The difference I am noticing between the folks who are inundated with eye-watering seven-figure offers and those who have trouble finding a role is simply the ability to keep learning, adapting, and getting better.
It's a brave new world out there. Gone are the days of sticky notes and following the "right process."
Things to start doing :
1. Get comfortable with code. Like, now. If you missed the boat on trad code, plenty of IDEs to play with. Did you start yet? No?? I'm begging you, please. For me.
2. Build personal projects. What are you building in your free time? What is the real you, free from the shitty design systems that bind you, capable of? This also clearly demonstrates a builder's mindset and agency.
3. Work on your visual design and creativity. I think years ago, "complexity in the work" and "product thinking" allowed us to get away with weaker craft, but no more. Get weird, people. Have fun with your site and portfolio. Make something memorable. A great start would be @joshpuckett 's Interface Craft.
4. Get curious. It's a fucking designer's playground right now, there are so many fun tools out there to experiment with!
Will Hsu retweeted
This is how a top designer uses Grok Bot to speed up her design workflow.
Designers should steal this workflow for @bot maxxing.
👀 Full conversation on Sneak Peek:
youtu.be/KBFPa34SwzY
@theesabina shows how she uses Grok Bot + @MagicPathAI for design explorations 👇
Will Hsu retweeted
Werner (@jainek), our CEO, joined the Mac Power Users podcast for a chat about Things. He shares how we think about product design, the decisions that have shaped the app over the years, and how we work at Cultured Code.
Here’s the full conversation:
YouTube: youtube.com/watch?v=HjrwHFjP…
Podcast: podcasts.apple.com/podcast/m…
Will Hsu retweeted
I'd always thought AI was terrible at design, but after reading today's 🤯 post by @anshuc, I realized I was just doing it wrong.
"AI models are capable of amazing creativity, but that creativity gets stifled. LLMs are trained to be next-token predictors: they look at a sequence of text and predict what typically comes next. Great design is exactly the opposite of this. Great design bends the rules and delights users with memorable, unexpected choices."
@anshuc led design and engineering teams at Apple for 12 years. In his words: "Most people only see 1% of AI's creative potential. I want to show you how to tap into the other 99%."
His 8 techniques for breaking out of the 1%:
1. Use seed strings to inject variety
2. Be much more ambitious with your prompts
3. Create positive feedback loops with subagents
4. Use image generation to enrich designs
5. Use video generation
6. Cut out elements that don’t add value
7. Remove AI tells
8. Rewrite copy by hand
Read the post here: lennysnewsletter.com/p/how-t…
P.S. This design was made by AI 👇
Will Hsu retweeted
For years, the advice was to move to San Francisco if you wanted a career in tech. That advice is now wrong. New York has become the most exciting place in the world to build.
A few reasons why:
1. The AI labs are here. OpenAI, Anthropic, Google, and hundreds of others all run meaningful operations in NYC. You can now build a serious frontier-tech career here without giving up anything.
2. Every major industry lives here, and so does its AI counterpart. New York doesn't only have "tech," but finance, media, advertising, fashion, healthcare, real estate, law, and commerce too, with their applied-AI layer counterparts being built on top of each one.
3. The talent pool is unlike anywhere else. SF gives you engineers. New York gives you engineers, plus world-class designers, salespeople, bankers, marketers, operators, creatives, and media people, all at the top of their fields. Companies will need all of them.
4. People actually want to live here. New York is unlike any other city with its density of restaurants, art, nightlife, fashion, and media - and the people working across these sectors.
If you're building something and you're more than just tech, I'd argue there's only one city for you right now.
NYC surpasses San Francisco as biggest tech talent hub, study shows trib.al/B2Rsccz
Will Hsu retweeted
I wrote a 6,000 words retro on my career so far. I found it useful to reflect on the last 40 years and fun to explore some interactions with chronology.
Time is unrelenting. Life is long.
gabrielvaldivia.com/timeline
























