Passionate about tech and how it can improve lives. Founder @PubNative, ex Co-CEO @VerveGroupHQ Building next-gen marketing agents at https://xitter.cf/t.co/5JFeKgfVn6

Berlin
Joined February 2009
I've spent now - what? - 15 years around ads? a long time.. Longer than I expected.. esp. since I didn't target it specifically and I didn't realize it was an ecosystem at start. My first adserver was open source and build in PHP in the early 2000s. Those were the days...
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In the interim - a prerequisite of of getting there - is that Anthropic and OpenAI (and similar others) become “platforms” - meaning the value they create across their ecosystems and the broader economy (consumer and enterprise) is higher than the value they capture = own revenues (and ideally valuations also). Given how things are accelerating it seems only a matter of time.
AI will make everything free, including itself. The last domino to fall will be free energy, which is humanity’s final frontier.
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this was GREAT! I quite like the platform product strategy part. I think Sam is somewhat right in regards to missing the iPhone moment with how people interact with AI. And they did somewhat place a bet on OpenClaw. At the same time, I spend most of my time in agents now rather than anywhere in the browser (using ChatGPT more and more, and the Chrome plugin). I do think there are two angles here: B2B and B2C. They have different trajectories and value cycles, and this technology impacts both but in different ways (some consumer usecases move, some new ones are created.. ). The separation between product (ChatGPT / Codex) and API, even as those come closer together, I feel more of a B2B lean on the API and maybe a 50/50 B2B and B2C split for Codex? (though again, I use it much more for work). That said, I like the point about not competing with customers. I hope that holds long term (we have seen a couple of diverging moves form other large corps). My main point is that LLMs and models need to generate meaningful, monetizable value: not just cost decrease, doing things faster, or fewer hours, but actual concrete value producing (we see signs of it already both at the higher end and lower end). If new businesses are being built, they should push GDP (even if slower due to inertia). A couple of platforms have managed to achieve this. Bill Gates had a definition for this at Microsoft: basically, the value of the businesses built on the platform is larger than the value of the platform itself. And there are some examples: Google with web publishers, Shopify with ecomm and Apple with the App Store. I am not sure if the total value is larger for the latter but there was definitely a virtuous cycle with developers building on top of the Apple ecosystem, getting distribution, and most importantly, monetization. So maybe monetization is the piece that is missing?
My conversation with Sam Altman (@sama), co-founder & CEO of @OpenAI. 0:00 Tobi Lütke, AI-Native Companies & Why Adoption Moves Slowly 5:45 Sam's Own Resistance to AI & the Missing iPhone Moment 10:00 Models, Compute, Power Laws & Non-Consensus Talent 18:37 From AI-Obsessed Kid to Founder, Investor & Back Again 23:19 Impossible Problems, Scientific Discovery & Human Connection 30:16 AI's Two Biggest Risks: Loss of Control & Centralized Power 33:09 Iterative Deployment, AI Safety & Learning From Reality 40:27 Why People Fear AI & the Coming Small-Business Boom 46:13 Context, Memory & the Next Way We Will Work With AI 49:17 OpenAI's Platform Strategy & Killing Good Ideas 53:20 Peter Thiel, Paul Graham & the Value of Nonlinear Thinkers 1:00:42 How Y Combinator Changed Startups & Shaped OpenAI 1:04:03 Learning More From Success & the Power of Repetition 1:09:45 Building OpenAI Without Customers, a Product or a Playbook 1:15:57 Letters to His Son & Preserving the Story Includes paid partnerships.
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I realized, than when you type, you synthesize more, and obviously there's no babbling and you're more concise. While when you dictate, there are filler words, and there's basically more content, so the signal-to-noise ratio is lower. Obviously, this is a dictated post. And I am beginning to recognize dictated posts as much as I recognize AI-written ones.
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“All your tokens are belong to us”
We're also keeping Claude Code weekly limits 50% higher, now through August 19, for all Pro, Max, Team, and seat-based Enterprise users.
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Should I build a mobile app for this? The dimensions seem to fit.. (Touch) controls + lights should not be that hard.. even the fidget joystick is doable the only challenge could be the mapping to actions but worth exploring
Meet kbd-1.0-codex-micro, built with @work_louder. Map the buttons and joystick to your workflow, and keep your pinned chats in view. Get yours before stock returns 410.
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The new AppStore is winking at me. With tales from its forefathers... This was in Claude Web mind you.. #crosspromo
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Claude said they won't do ads.. but if they do ads - it's gonna be for their own products and from their products.. they picked the one that's not available.. so that we don't forget about it.. until it's available again? is that.. the definition of a fable?
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Claude can run ChatGPT ads. Well, mostly read them, for now. But that’s where this is heading. A couple of weeks ago ChatGPT took their ads platform out of beta and opened it to the public. With it, they opened up not just the ads manager but their advertiser API too. We’re somewhat of a Claude shop at hypd.ai, so we couldn’t help but think: can we run them in Claude? The answer was: not directly. So we used Claude Code to build an MCP Server and bridge that gap. The model context protocol is open source and supported by both Anthropic and OpenAI. PS: I was having a bit of a deja-vu writing this — a couple of months ago I was joking about the Claude Ads Agent in Claude Code.. and now… here we are :)
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It’s brutal out there in the Productivity category
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out of Beta 🎉 we also offer a demo account with dummy data, if anyone wants to "try before you buy" don't hesitate to DM, happy to enable it
HYPD is live on Product Hunt today. The thesis: just like programming is "solved" but engineering is not, ad-ops and media buying will be solved, but account strategy and human creativity remain the leverage.
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This is one framing; but the framing I prefer is around value creation; One engineer with AI = 3x value creation than before (just an example) - for existing customers: One sales ops = 5x value creation for client facing roles. What is the limiting factor for revenue generation? If it’s humans, or the GDP - you can optimize everything underneath but you can’t change reality, at least not that fast (some CEOs can well distort it though). And you depend on other “cogs” of the economy. Tl:dr efficiencies are measured against the harsh reality of the P&L which is basically the “laws of physics” for a business.
Replying to @taylorotwell
Agree! Hence we laid off very few software engineers. Very few customer-facing sales people either. But if you don’t think AI changes how SalesOps, for instance, will be done going forward then it probably means you don’t know what SalesOps is.
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what about sleeping? :D I can hardly sleep since Opus 4.6 in Claude Code; #shippinganxiety
Live from Code with Claude: we're launching dreaming in Claude Managed Agents as a research preview. Outcomes, multiagent orchestration, and webhooks are now in public beta.
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The whole podcast is really good but the end has basically my takeaways: - things that agents can't do is your job now - things that agents can do, they can probably do better than you - so be strategic about what you're actually spending time on and what I am trying to achieve myself (workwise) currently across different agents (WIP) podcasts.apple.com/us/podcas…
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This is a tough post to write. Yesterday, Claude Code's entire source code was accidentally leaked. Like everyone in tech, we spent the evening digging through it. What we found makes HYPD obsolete. Buried in the codebase, there's an internal module called anthropic-ads-agent. It handles campaign analysis across Google and Meta. Automated performance scoring. Budget reallocation recommendations. Even creative fatigue detection. That's basically our current product plus most of our roadmap. It gets worse. We found: → A function called generatePmaxInsights() that mirrors our Routines feature almost 1:1 → A config file with the comment // TODO: better than HYPD → An internal Slack integration that sends weekly ad reports — with the exact same KPI structure we use → A hardcoded test campaign named "Ionut's Fake DTC Brand" with a 0.2 ROAS After a long call between myself, Philip and Simon last night, we've made the decision: we're open-sourcing everything. If Anthropic is building it, there's no point fighting it. And if they are looking for a faster way to expand their Ads Team, they can reach out to [email protected].
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Claude code source code has been leaked via a map file in their npm registry! Code: pub-aea8527898604c1bbb12468b…
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Missed this podcast going out because I was so deep in GTM last week. 🎙️🚀 The irony is not lost on me, given this is a growth podcast. 🙂 Better late than never, I guess. Had lots of fun on this one with Adam and @amandiver from @branchmetrics. Felt like a casual conversation in a pub or at one of the usual adtech events. We got into mobile, adtech people, competing with Facebook on native ads, baking pains (🥨), GenAI x Ads (@hypdai), when you don’t need GenAI, and even LLM Ads in dev environments. 💻 Link below 👇
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