OtterlyAI - AI search monitoring | Product Growth ๐ | Serial Founder | AI & Tech & SaaS ๐จโ๐ โค๏ธing father & Ironman triathlete ๐ดโโ๏ธ
Vienna, Austria
Joined September 2008
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How to replace Profound for AI search visibility in 2026 app.notion.com/p/kmschremserโฆ
16 GEO experts in this series of interviews (by @otterlyAI ) - interested? youtu.be/_smJoC5ZzZk?si=NiTUโฆ
๐จ Weโre hiring an Engineer Team Lead at @otterlyAI ๐จ
Is it YOU ๐ซต ?
smart team
big data challenges
remote
modern stack (no legacy)
You bring:
3+ yrs leading dev teams
big data experience
AI-friendly mindset
Details in comments ๐
Interested in outcomes of real GEO experiments?
Watch the GEO webinar hosted by Thomas Peham.
"AI Search in 2026: The Strategies We're Betting On"
Tomorrow (Thursday) 4pm CET
luma.com/knae00ee
15min Upper Body, Lower Body, Core, Posterior Chain Workout - 3 Rounds Kettlebell EMOM kbemom.com/workout/Goblet-Sqโฆ
Talked with a customer today about how to make your website accessible for AI search crawlers (i.e. ChatGPT etc)
.. in full here otterly.ai/blog/why-brands-sโฆ
10 AI Tools to replace your tedious work ๐ง โก
Canva โ Create stunning AI videos
Gamma AI โ Create presentations with AI
Gemini Flash โ AI image generation and editing
Otterly AI โ AI search monitoring and optimization
Perplexity AI โ Web search/summarization
1/2
Klaus-M. Schremser retweeted
How I created AI visibility using Otterly.AI - Anish sharing his experience with becoming visible on ChatGPT and other LLMs/AI searches ...
medium.com/@anishsingh20/howโฆ
๐จ Hot take: "LLM SEO" is misleading marketers into optimizing for the wrong thing.
Your customers don't use raw LLMs. They use ChatGPT, Perplexity, Google AI Overviews.
There's a HUGE difference.
Thread ๐งต ๐
7/7
Question for the GEO community:
Are you optimizing for models or interfaces?
What tools are you using to track your actual AI search visibility?
Any thoughts ๐
#GEO #AISearch #GenerativeEngineOptimization
6/7
This shift changes everything:
Content strategy
Measurement approach
Optimization tactics
Success metrics
We're not just doing "SEO for AI" - we're creating a entirely new discipline.
5/7
So what should GEO experts focus on instead?
๐ฏ Interface optimization > Model optimization
๐ฏ Real user experience > API performance
๐ฏ AI search monitoring > LLM monitoring
The future isn't about the engine - it's about the entire car.
4/7
Think about it:
โ Google's "AI Overviews" โ Raw Gemini โ ChatGPT search โ Pure GPT-4 โ Perplexity results โ Base LLM output
Each adds layers of real-time data, personalization, and UX decisions that change everything.
3/7
This is why LLM monitoring tools often miss the mark for marketers.
They track model outputs, but your brand might appear completely differently in the actual interface your customers see.
Even @perplexity_ai admits API vs UI outputs differ in their FAQ ๐
2/7
Here's what most people don't realize:
When you search on ChatGPT, you're NOT talking to just an LLM.
You're interacting with:
LLM + Web Search + Personalization + UI logic
API outputs โ User experience
"๐๐ผ๐ผ๐ฑ๐ฏ๐๐ฒ ๐ฆ๐๐ข, ๐๐ฒ๐น๐น๐ผ ๐๐: ๐๐ผ๐ ๐๐ ๐ฆ๐ฒ๐ฎ๐ฟ๐ฐ๐ต ๐ถ๐ ๐ฅ๐ฒ๐๐ฟ๐ถ๐๐ถ๐ป๐ด ๐๐ต๐ฒ ๐ฅ๐๐น๐ฒ๐ ๐ผ๐ณ ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ถ๐๐ฐ๐ผ๐๐ฒ๐ฟ๐"
Ragna Ghoreishi and I had a wonderful chat about the new rules of brand discovery in the AI search era.