
| I Build For Web3 teams: Positioning, GTM and Growth | Content Marketing | CMO @twin3_ai | Follow me for Marketing Tips and useful growth frameworks |
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Joined September 2024
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Mr Eagle 🦅 retweeted
Creator 101 From My POV — Day 25
if you have so many content ideas but still struggle to post consistently, maybe you don’t need more time.
maybe you need a better system.
because being a Web3 creator isn’t just about writing posts.
you have to research projects, follow narratives, understand protocols, find interesting angles, write, engage with people, and somehow still have a life. 😭
and if you’re doing all of that from scratch every single day, creating will eventually feel exhausting.
so here are a few things I’m taking from today’s lesson.
1. Keep a place for your ideas.
that random thought you had while researching a protocol? write it down.
that interesting conversation you had with another creator? save it.
don’t wait until you’re ready to post before capturing the idea. you’ll forget half of them.
2. Separate your creative tasks.
you don’t have to research, write, edit, and publish everything in one sitting.
you could dedicate one session to researching projects, another to drafting posts, and another to polishing and scheduling them.
find a workflow that works for you.
3. Batch when you have the energy.
if you have five good ideas and you’re in the mood to write, don’t necessarily stop after the first post.
use that energy to get ahead. future you will appreciate it on those days when the ideas aren’t flowing.
4. Create a repeatable process.
you don’t need to reinvent your entire content strategy every morning.
have content pillars, reusable formats, and a simple way to move an idea from your notes to a published post.
the less time you spend figuring out how to create, the more energy you have to focus on what you’re creating.
the goal isn’t to turn creativity into a factory.
it’s to stop making every single post harder than it needs to be.
don’t leave consistency to chance. build a system that supports it.
how much easier would creating feel if you didn't have to start from scratch every single day?
Mr Eagle 🦅 retweeted
Unpopular opinion:
Most developers dont need more tutorials.They need more projects, failures, and debugging experience.
Before recruiting ambassadors, look for:
1. Genuine interest in the project.
2. An understanding of what the product does.
3. Willingness to communicate its value accurately.
4. A relationship with the team that goes beyond a form submission.
Reach can help, but trust gives advocacy a stronger foundation.
An ambassador program can't manufacture genuine belief from nothing.
It can give people who already believe in a project a clearer way to help it grow.
That distinction matters more than the size of the ambassador roster.
You don't have to know a lot of things to make money, find people who are smarter than you are and work together
— Jack Ma
One thing I’ve noticed about marketing is that founders sometimes focus on the wrong question.
Imagine you’re building a tool that helps businesses manage their finances. Would you spend your time posting on TikTok just because everyone is there, or would you first figure out where the people who need your product actually spend their time?
That’s where I think many founders get it wrong.
They spend so much time debating whether to market on X, LinkedIn, Reddit, or YouTube before they’ve even clearly defined who they’re trying to reach.
But the platform isn’t the starting point.
"Your customer is."
Who are they? What problem are they trying to solve? Where do they go to learn, ask questions, and find solutions?
Once you understand these things, choosing the right platform becomes much easier.
Don’t start by asking, “Where should we market?”
Start by asking, “Who are we trying to reach, and where can we find them?”
That’s a much better place to begin.
The first point of entry, know where you customer is and then the rest comes
If you want to buy milk, do you go to a hardware store or a grocery store?
Sounds obvious, right?
Yet founders spend months trying to figure out whether they should market on X, LinkedIn, Reddit, or Youtube without knowing who their customer is.
The platform isn't the starting point.
The customer is.
Once you know who you're selling to, figuring out where to find them becomes a much easier problem.
Hahahahaha, truth be told, what if you are the problem cos you don't listen and not ready to learn?
What if you are really the problem? 😂
Mr Eagle 🦅 retweeted
since no one’s gonna say it, I will.
the free money euphoria has blinded people about what Kaito did with this axis p, it’s just as shitty as it was.
More messages do not automatically mean more community value.
A chat can be busy because people are discussing the product, or because everyone is chasing a campaign.
Measure behavior in the context of your community's purpose.
If only they can see this and forget about @KaitoAI I love the way my tl is clean.
Not all this yapping nonsense thing.
I love when a user genuinely wants to try a product not because there are some kinda incentive involved.
Hope you all realize that $AXIS didn’t
execute a good airdrop.
They practically rewarded fewer than
500 Kaito yappers, and everyone is
singing their praises.
What about those who actually used the
product during testnet? What did they
get?
A community can have a lot of activity and still make newcomers feel lost.
The regulars know the inside jokes, terminology, and history. New people don't.
Good onboarding bridges that gap without making the community feel robotic.
What's the first meaningful action a new member should take in your community?
Introduce themselves? Try the product? Ask a question? Join a discussion?
If the answer is "read the pinned messages and figure it out," your onboarding might need work.
Think of community onboarding as a journey:
Discover → Understand → Participate → Contribute → Advocate.
Not everyone will reach the final stage, and that's fine.
Your job is to make the next meaningful step clear.
An invite link is not an onboarding strategy.
Someone joins your Discord. Then what?
If the next step isn't obvious, you've left the most important part of the experience to chance.
At Liquify, our community initially served as a distribution channel to help people understand what we were building.
Our first 100 members came from X through content and explanations of the project.
That reinforced an important lesson for me: content can help create understanding before you ask someone to join a community.












