Helping Web3 Marketing teams to grow.
Everywhere
Joined June 2022
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We are delighted to work with @LineaBuild, @pimlicoHQ and @timelesswallet on the Account Abstraction Wave of the Linea Voyage
We joined forces with @timelesswallet, @pimlicoHQ, @web3analytic to power the account abstraction wave of Linea’s DeFi Voyage to pave the way for wider adoption 🥳
More details to come, but first - let’s define Account Abstraction.
It was great to talk about account abstraction and user targeting with Linea, Pimlico and Timeless!
📢Join us Friday, December 15th at 9am EST for the Linea Discord AMA about Account Abstraction with guests @pimlicoHQ @web3analytic @timelesswallet✨
discord.com/invite/linea
We're thrilled to be partnering with @pimlicoHQ to help dapps get the most out of every penny out of gas sponsorship!
Gas sponsorship is the newest customer acquisition cost!
We're proud to partner with @web3analytic to supercharge our sponsorship policies.
By enabling Web3 Analytic support when creating your policies, you can now use their precise targeting engine to maximize the ROI you get for every dollar of gas you sponsor through Pimlico.
Gaming and Web3 = user engagement on a new level🎮
Web3 rails give new avenues of in game ownership for players, which offer games the opportunity to approach and onboard users in new ways. We are excited to see how this plays out👀
What is the best way to engage Web3 users?
25%Free 💸
75%Useful products
0%Loyalty campaigns
4 votes • Final resultsSmooth Web3 messaging unlocks huge engagement potential. Let's go🦾
With ENS names becoming popular, misuse has grown too.
Imagine getting a message from "vitalik.eth" but it's not from the real Vitalik Buterin.
@NamehashLabs stops these deceptive names in their tracks. 🧵
🏅This trend will only grow 🏅
Web3 provides us with accessible user data, creating and capitalizing on specific user segments will push real growth in the space. Now imagine this at scale in a bull market 🚀
Acquisition is not enough. Engagement leads to growth
The very first requirement to engage community members in web3 is to provide a personalized experience. How?
Data aggregation -> User segmentation -> Targetted relevant value distribution
Instead of "do this - get that"!
ALT Excerpt from "Hacking Growth: How Today's Fastest-Growing Companies Drive Breakout Success"
🐯Airdrops kickstart growth🐯
BUT THEY DON’T SUSTAIN IT! It will be interesting to watch how @CelestiaOrg plans on engaging users after this initial drop. Real growth relies on product usability and necessity, not economic incentives. Popcorn ready 🍿
🚀 The first modular blockchain @CelestiaOrg is about to launch!
With 60M $TIA airdropped + $55M fundraising from @BinanceLabs, @jump_ @cbventures, it's catching CT's attention.
So, will modular blockchain & #Celestia be the next hype after L2s?
Let us break it down here 🧠🧵
👀Tracking the user journey 👀
Web3 completely changes the attribution game. On-chain data helps us gather more actionable insights than Web2 analytics platforms could ever imagine🦾
😖Web3 UX is a mess😖
Account abstraction will help onboard new users by offering a smoother user experience. Account abstraction also creates new ways to engage users. This is just the beginning 🫡🫡
📈Web3 UX improvements will drive organic growth📈
Effective on-chain messaging and notifications are critical for the user engagement process, this is big!
have you checked your @xmtp_ inbox in the orb app? seems less spammy!
many more improvements coming soon!
💜Love to see this!💜
Web3 technology allows firms in all industries to engage fans and users in new ways. We are just scratching the surface of what’s possible, but Web3 could change engagement in sports, gaming, content, and many other markets🏅 Keep on building!
Moderated a great session with Aleksander, Daniel & Emily (@Psycheout86 @dalegre @pplpleasr1) discussing how web3 enables new forms of content creation and fan engagement. We were at the Moment Conference, hosted by @a16z and Japan’s METI (Ministry of Economy, Trade & Industry), with the goal of strengthening the local innovation system
🎮Engagement by Gaming🎮
Everyone is trying to answer the same question: where will Web3's next 1b users come from? The confluence of Web3 and gaming enables new avenues for gamer engagement. This is something to watch 👀👀
Excited to have @ParallelTCG be a part of @PlayOnOwned
Lots of exciting creators, big prizes, and cool formats for web2 and web3 gameplay 💪🏼
🫂Real-world meets Web3🫂
Engagement can come in all shapes and sizes. Cool to see @pudgypenguins do something new 🐧
⚡️ It's true, user attribution lowers CAC⚡️
You need to understand where your users are coming from! This helps solve onboarding pain points and shows where resources are spent most effectively🫡
💗 Falling in love with engagement💗
Web3 can engage audiences more effectively than any other alternative for one reason: financialization 🤑 How? Let's take a look
💰Monetization💰
Web3 opens doors to new opportunities for monetization. Although @unlonely_app is still small, imagine a similar system on a larger scale. This opens so many avenues for monetization.
Web2 staples like reality TV have the opportunity to supercharge fan engagement with Web3 via financialization. @unlonely_app is just a starting point, things will only get crazier 👀👀