@web

CRO @ MTN. Outside Consultant, Teague. Founder of 2PM Inc. Cofounder, Mizzen+Main. Ex-Rogue. Finishing up a long effort to fix / build / improve. HBS OPM 58.

 USA
2pml.com/natsec
Joined June 2009
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6.7KMedia
Newsletters are visual. Yes, even the most text-heavy ones. Your content needs to be good — but good doesn't matter if no one reads it. Here's how I think about it:
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2PM@2PMinc22 Mar 2022
News: @Shopify launches Linkpop, a link-in-bio service with shoppable links to compete with Linktree.
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2PM@2PMinc18 Mar 2022
The Latest: move over Netflix and the rest, @Amazon now owns Hollywood. Our take on the acquisition and what it means for the streaming economy and traditional retailers. 2pml.com/2022/03/18/hollywoo…

Member Brief: Amazon Owns Hollywood

By making the MGM acquisition final, Amazon widened its moat and strengthening its customer acquisition flywheel. No retailer invests in content like Amazon. This deal puts the power of linear comm…

2pml.com
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We hear often about mindsets that push you, but there are ways of thinking that hinder even the most ambitious people. Running fast means cutting your anchors. Here are 7 "Mind Anchors" to stop dragging around: 1/
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2PM@2PMinc17 Mar 2022
News: @klarna will allow customers to pay for gas in installments at participating gas stations.
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2PM@2PMinc14 Mar 2022
News: Amazon’s share of domestic eCommerce rose to an all-time high of 56.7% in 2021 from 28.1% in 2014.
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Saw this somewhere and agree. Anyone who doesn't get the concept of the metaverse has never watched an 11 year old play Minecraft, Roblox, etc.
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During the 2022 Super Bowl, 20 million QR codes were scanned by Americans in the 60 seconds the @coinbase ad was shown. This is one of the simplest and most effective marketing moves in ad history. Source: @2PMinc
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TODAY
@TODAYshow4 Mar 2022
The parents of Stanford University soccer star Katie Meyer are speaking out about her death by suicide with the hopes of helping other families. @stephgosk reports. on.today.com/3MnzYTD
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Is Taylor Sheridans purchase of the 6666’s ranch the ultimate linear commerce play @web? Pretty amazing set up for whatever they are planning to do with it. vm.tiktok.com/TTPdBKYgGU/
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2PM@2PMinc15 Feb 2022
Most downloaded shopping apps of 2021 according to @BusinessInsider. Amazon: 40 million Shein: 32 million Shop (by Shopify): 30 million Tobias is at it again.
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Replying to @web
Love that your tweet is the lede here shopify.com/retail/qr-codes-…

QR Codes in Retail: Uses, Examples, and Tips - Shopify

Wondering how to use QR codes in your retail store? Discover their use cases, pitfalls to avoid, and much more.

shopify.com
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2PM@2PMinc8 Feb 2022
News: John Foley steps down as CEO of Peloton, workforce to be cut by 20%, and guidance was lowered. The company will wind down the development of the $400 million Ohio factory.
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2PM@2PMinc4 Feb 2022
News: @Nike sues @stockx for selling unlicensed sneaker NFTs.
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Specialists are often upset when generalists find a smarter way to achieve the outcome — @web
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Jesse Pujji
@jspujji2 Feb 2022
4 months ago, I founded my first SaaS company. Ecomm stores using it during the alpha saw a 48% lift in conversion rate. I think it will transform commerce. Here's the story (and how you can get involved):
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Dave Lee@DaveLeeBBG31 Jan 2022
Great insights in this week's @2PMinc newsletter mailchi.mp/2pml.com/no804-53…

No. 804: BASICALLY

Consumer Trends 2022 via Placer.ai

mailchi.mp
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“Being a generalist” is harder than it sounds. The best generalists are actually mini experts in a bunch of areas. 11 disciplines to become a sharper operator:
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🧵 If you're in #ecommerce, you should be paying attention to a few things... I'm not an economist, I think @web does a much better job at that (so hoping he weighs in here), but this is what I'm seeing... 2022 might be a tough year, and here's why:
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Web Smith
@web25 Aug 2021
A Shawn Carter quote that I recall quite often: "The genius thing that we did was we didn't give up." Genius isn't common but resilience can be a legitimate substitute.
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