Shades on. Suited up. Keeping it wavy🌊
FEARLESS out now!
hypeddit.com/jayem/fearless
FEARLESS by Jay Em.
Drops Friday, 12 July. Pre Save and get it first hand on release day✌🏽
save-it.cc/mesh/fearless
Jay Em retweeted
I agree!
Which radio station do you think I should try to host it on?
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Jay Em retweeted
Stay True Sounds Turns 10!
I can’t believe it’s been a decade since I started @StayTrueSounds, Born out of passion, persistence, and a constant love for music, this journey began after my time at Soul Candi Records, with a clear vision: create a platform for South African producers who made music from their soul.
We have achieved so much over the past 10 years, Stay True Sounds has:
✔️ Released 200 + projects from now household names like Fka Mash, Dwson, China Charmeleon, beatsbyhand, Nutty Nys and boundary-pushers like Atmos Blaq, El Payo, Thabo Tonick and many more.
✔️ I couldn’t resist opening a non-house sister label STY TRU BTS giving talents like Sio, EMAMKAY and more a home to release their creations.
✔️ Hosting stages at international festivals Defected Croatia and Malta and holding down a stage at the annual Spring Fiesta bash in Johannesburg and events across SA.
✔️ Partnering with Ballantine’s to showcase our discoveries every month on the Stay True Sounds Stream on our ever growing YouTube channel.
✔️ Articles in worldwide media about us as a label and the music we release.
✔️ We now have international artists inspired by our SA music scene releasing music on the label like Crackazat and Andre Lodemann.
2025 is set to be HUGE as we celebrate:
- Kicking off with a new logo by French illustrator Ashes 57 which came from the capsule collab we recently did with ShelfLife.
- Albums from Charles Webster & a handful of SA artists + a full album from Sio teaming up with UK’s very own T. Williams plus our usual annual Stay True compilation and a handful of singles and EP’s from artist like Thakzin, Pando G, Crackazat and more…
- A massive release to kick it all off: Jullian Gomes’ reinterpretation of Blackwhole’s “1000 Seconds” (out 7 Feb).
Stay True Sounds isn’t just a label; it’s a home for discovery and culture always pushing the South African agenda.
Thank you to everyone who’s supported us along the way - here’s to the next 10 years! 🙏🏻
South Africa to the World 🇿🇦🌍
Big love to the OG for pulling up to our studio today! @KhuliChana 👑


















