Creativity, made to measure.
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Joined September 2013
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distillery retweeted
looking for free food at SF Tech Week?
i built a list of 1,000+ events with free food or drinks
share it so you're the reason your friends don't go hungry this week 🍕
im-hungry-tech-week.vercel.a…
When everything can be generated, what makes it worth believing?
Join distillery at SF @Techweek_ for a series of provocations around what it means to be human, today.
We’ll reveal our speaker lineup next week.
Join us for lunch and drinks aboard the historic Klamath at Pier 9.
It's all part of Australia house, hosted by the Australian American Chamber of Commerce (AACC San Francisco)
RSVP here:
partiful.com/e/NRKOqbUpQdhx6…
#WeAreDistillery #SFTechWeek #ProofOfHuman #AIAndCreativity
distillery retweeted
Breaking news on SF + LA Tech Week!
BREAKING NEWS: SF and LA Tech Week calendars are LIVE!
You can now register for events: tech-week.com/calendar
2,300+ event submissions across San Francisco and Los Angeles
📍SF: October 5-11
📍LA: October 12-18
People always ask about the data, so a few stats:
-SF once again takes the crown for “biggest tech week ever” with 1,500+ events
-1 in 7 SF events is about agentic AI: 213 events in SF and 53 in LA are explicitly about agents (in the title or description). In 2024 there were only about a dozen!
-There are 124 hackathons across the two weeks, and the variety is huge: everything from hardware to defense, media/creative, fintech, civic/social good, etc. Everyone is a builder now.
- LA, the OG Tech Week (now in its fifth year!), has seriously doubled down on deep tech with 100+ events and lots of El Segundo activity.
Last year, Tech Week saw attendees from over 100 countries. It’s going to be a party.
See you there! 🥳
Why Most AI Efforts Stop at Small Gains.
AI ROI is already bigger than most teams realize.
If you give one person ChatGPT or Claude, they can save about 10% of their time on menial work in 2 months.
On a 10-person team, that’s basically like adding another head.
And that’s just the floor.
When teams map AI to the actual operating model, build the right automations, and embed it properly, the upside can jump to 30-40%.
The wild part?
That’s without perfect training or some massive transformation project. It’s not really about “using AI.”
It’s about where AI changes the work. What’s the first task you’d automate?
#AIstrategy #AIAutomation #BusinessEfficiency #FutureOfWork #TechLeadership #WeAredistillery
We need to stop telling stories like it’s 2015.
If you work in B2B, this is your reminder to save this and send it to the person still writing for “the old way.” The real shift isn’t “more content.”
It’s telling the same story in a way that actually lands with current audiences.
That means:
- keeping the brand voice sharp - moving faster without sounding generic
- using new tools to create, test, and ship better stories
Traditional storytelling still matters.
But if the message doesn’t connect fast, it gets skipped.
What’s harder for your team right now — speed or staying on brand?
#B2BMarketing #StorytellingStrategy #ContentMarketing #BrandVoice #MarketingTips #WeAredistillery
distillery retweeted
Two catastrophic earthquakes have struck Venezuela, devastating communities in a matter of minutes. Homes have been destroyed, families have been torn from their livelihoods, and survivors are facing the unimaginable.
People urgently need shelter, food, clean water and medical care. Your donations are a lifeline – whatever you can give, please donate today @ dec.org.uk
#VenezuelaAppeal
@decappeal
distillery retweeted
Two catastrophic earthquakes have hit Venezuela. The DEC has launched an appeal.
DEC charities are working with their local partners to reach people with emergency aid and support search and rescue efforts.
Please donate: donation.dec.org.uk/venezuel…
distillery retweeted
Imagine chatting with your data and getting instant, accurate answers! 💬
Discover how Conversational Analytics closes the trust gap, using a governed semantic layer to give your AI perfect business context.
Empower your whole team today ⤵️ goo.gle/49q8H0f ?utm_source=twitter&utm_medium=unpaidsoc&utm_campaign=fy26q2-googlecloud_sg-web-data-in_feed-no-brand-regional-apac&utm_content=-&utm_term=-
6 flights, 2 time zones, 0 sleep, and 27 disposable camera photos you definitely shouldn’t post publicly...
We handed our account team a disposable camera as they travelled from our Singapore office to Las Vegas for Google Cloud Next.
Somewhere between airport coffees, customer meetings, expo floors, late-night prep sessions, collaborating with other distillery teams and questionable jet lag decisions… they managed to capture what these events actually feel like.
The highlight reels always look glamorous.
The reality? An incredible amount of hard work.
.
Here’s life on film at @Google Next 🎞️✈️🌎
#GoogleNext #LifeOnFilm #B2BMarketing #AgencyLife #MarketingLife #WeAredistillery
We gave our Senior Project Manager a disposable camera to take with his as he travelled from Singapore to Sydney for our latest project and this is what he came back with 📷
#WeAreDistillery #filmphotography #35mmfilm #analogphotography #lifeonfilm #bts #behindthescenes
The era of the "Digital Twin" is here.
Is the traditional brand ambassador becoming a relic?
In our latest conversation on distilled, we explore why AI is more than just a tool - it’s a new medium. From hybrid films to "Digital Twins," the line between reality and AI is blurring faster than the industry expected.
If audiences already treat A-list celebs like untouchable icons, are they ready to embrace AI characters that are "bigger than us"?
Check out the full episode on our @YouTube channel
#WeAredistillery #AI
Is AI stealing the spotlight?
When an AI “actress” like Tilly Norwood hits the scene, the industry doesn't just watch—it reacts.
The backlash was real, but so is the potential. In our latest episode of distilled, we sit down with Tilly to discuss why AI isn’t here to take jobs, but to give creators a bigger, bolder toolkit.
Are we looking at the end of acting, or a new era of storytelling?
Watch the full deep dive at the link in our bio.
#WeAredistillery #Marketing #AI
Think AI is the silver bullet for your business? Think again.
As we're reminded us in our latest episode of distilled, AI won’t fix a broken strategy - it just helps you execute the wrong plan faster.
High-speed failure isn't exactly the ROI we’re looking for.
The real secret sauce? Change management. Before you upgrade your tech, you have to upgrade your approach to people and process.
Catch the full episode on our @youtube channel
#AI #WeAredistillery #AIStrategy
The world’s first AI actress is here, and she is redefining brand storytelling.
It was fantastic to chat with physicist and filmmaker Eline Van Der Velden, the creator of Tilly Norwood and discuss everything from:
👉 The "Third Genre": The Hybridization of Content
👉 The Shift from Influencers to Autonomous Brand Ambassadors
👉 ROI and Efficiency: The "Half-and-Half" Rule
Catch the full episode on @youtube #WeAredistillery #AI #TillyNorwood #B2B
AI is a tool, but confidence is the engine ⚙️
We’re all learning to dance with AI in real-time. But for your sales team, the fear of a "misstep" in front of leadership is real.
At distillery, we believe the best strategy is human first. Kristen Marshall Talley founder of mumura sits down with Steve Wheen and explains why the next phase of AI coaching is all about creating a judgment-free zone where your team can iterate, mess up, and eventually win.
Catch the full episode on @youtube: youtube.com/watch?v=RgVDzY3o…
hashtag#WeAredistillery