Sketch, mark, identity, main stage. @HyperliquidX
WE3.co retweeted
Nothing beats seeing your work out in the wild. Earlier this year, @xuper_kid, @MartinEgrt (@we3co) and I worked on a brand expansion and new website for @HyperliquidX.
It's been so rewarding to see it all come together at their community event in Singapore. The Hyperliquid team took the refreshed identity and really brought it to life in so many details, and it looks like the community loved it too.
A few photos that popped up on my X timeline, from people who were there in person 👇
»Teachable brand systems.« Founders can't know what their brand needs to do in three years. Neither can we. So teach it in small decisions over time, not one handover. Thinking out loud from our co-founder @NilsEdison
Great points about how to build systemic agent first brands, one thing I think we also need to start explore further is how we can use continous feedback loops to make brands that are less static and more fluid and adaptive.
A.) It helps a lot to have brand systems adopt over time to many more use cases, as in most cases you can't imagine yet any application of brand and it's need.
B.) I think there is also an entirely new design process possible how we help teams, founders to define brand values over time, by exploring a bunch of ways how to teach / define a brand design system.
On B.) I am pretty into the idea right now to do teachable brand systems. So essentially create smaller reaction based decision moments over an extended period of time for clients that help me essentially map the desired "brand system space", which I then can articulate into similar brand systems.
This thought started originally as a way to explore UX / UI that grows and learns over time with you, but turned out to be a fun exploration / experiment around brand itself too.
Still need to work on a summary, and a hello world article about this but some thingking about teachable setups here:
content.moldandyeast.com/for…
and here:
claude.ai/public/artifacts/6…
Same mark, new room: #Hyperliquid, dressed for Washington!
Brand identity, website design & development for @HyperliquidPC.
HPC works with US policymakers to build a clear regulatory framework for decentralized finance. The identity grows out of the @HyperliquidX mark, with one outline rippling outward, a simple metaphor for policy decision spreading through the system.
Rigorous and principled, built to earn trust in DC while still clearly representing Hyperliquid.
▪️ web design + dev: @xuper_kid
▪️ brand identity, illustration: @0xcharlota
▪️ spring 2026, via @WE3co
New WE3 fashion line coming up 😎 design by @MartinEgrt
»Slop is the floor now. Craft is the only thing above it.«
When everyone can generate a decent brand, decent is worth nothing. It becomes average. The job is knowing which part has to be accelerated and which part has to be distinctive.
Longer version from our co-founder @NilsEdison
Slop is the floor now. Craft is the only thing above it.
A pattern I'm tracking is that we at @WE3co see more founders come with good enough products, narratives, and brands, thanks to AI.
But that good enough is not good enough when anyone can have it. So our job as designers is shifting to spotting the things that go from good to great.
We've started calling this initial phase the slop audit. So I wrote a bunch of lines about it. TLDR: it actually makes me highly excited about design as craft again.
moldandyeast.substack.com/p/…
The Composables outlived RARI Chain. Twelve archetypes for the Espresso ecosystem, now on @ApeChainHUB, drawn by @MartinEgrt. In case you missed it.
The Composables are an NFT collection celebrating the community building a crosschain future.
Designed by artist @MartinEgrt and @we3co in a geometric, retrofuturistic style, each avatar represents a unique role in the Espresso ecosystem. Four categories, twelve archetypes.
👀 Worth watching for the numbers alone: $2m in fees in a week, 1.3m users, 30k more a day, $550m, eighteen months in. We put design work into @fomo early as Creative Capital. Their compounding is our compounding.
Cash and equity, that's how we work with the teams we believe in. So @fomo's $75M Series B from @IndexVentures and @usv is their win and ours. Congrats to the team!
We have raised a $75M Series B from @IndexVentures and @usv, with continued support from @benchmark!
$3m to bring funded trading on-chain. Verifiable rules, instant payouts, allocation that grows with performance.
Proud of the brand and site we shipped together. Congrats to the team @HypernovaX !
Announcing our $3m pre-seed led by @Lemniscap.
Hypernova is bringing funded trading on-chain.
Verifiable rules. Instant payouts. Allocation that grows with performance.
Happy we killed it 🔪 The brand circulates on its own. @legendtrade Thanks @ryohhno for the trust and building with us
PropAMMs are arriving on Base. Professional market makers, programmable liquidity, price discovery that professionals control in real time. The first of its kind on EVM. Powered by @Spire_Labs, with brand, product and strategy support by @WE3co. Early alpha is live! @baibai_cx @CoffeeTimesTW.
👀
WE3.co retweeted
Found Early Alpha 🔥 @baibai_cx
Coming soon on @base
Powerd by @Spire_Labs
Join their waitist 👇
baibai.cx/
B3OS just launched in public beta. Onchain workflows for traders, developers, and teams. The infrastructure layer of Web3 getting quietly usable is a bigger deal than most realize. We were there at the start. Good to see it ship. Congrats @b3dotfun !
Today we're launching B3OS in public beta.
Onchain workflows any agent or human can run.
Live today:
𓏠 Traders copy-trading on Polymarket or trading X headlines
𓏠 Developers powering onchain apps with scheduled sends, recurring swaps, and more
𓏠 Teams paying vendors in USDC from email or Slack
Build in our UI or through our MCP server.
This is the future of autonomous onchain finance.
fomo web is live. Desktop trading for half a million users. Good to watch it ship. Congrats @PaulErlanger @seyong and the team @tryfomo
$3.5M for @legendtrade, led by @ElectricCapital. @ryohhno 's question, who is the best trader in the world, is becoming a product category. We had skin in the game before there was a game. Congrats to the team!
We're pleased to announce that Legend has raised a $3.5 million seed round, led by @ElectricCapital, with participation from @ambergroup_io and @GSR_io, bringing our total raised to over $5 million.
