Levi’s Old-School Jeans Had One Painful Flaw… Back in 1873, Levi’s added copper rivets to their jeans for American miners and cowboys so the pockets wouldn’t rip from heavy tools and rocks. One of those rivets was right in the crotch. Brilliant for durability… until cowboys squatted by the campfire. That metal rivet turned into a red-hot branding iron in the worst possible place. They kept it for 70 years anyway — until WWII metal rationing finally gave them the perfect excuse to quietly remove it in 1941. Years later, Levi’s even poked fun at themselves with a hilarious self-deprecating ad campaign about the infamous crotch rivet. Only in America 🇺🇸