If you got uphill dreams, ditch the downhill habits… GM

the math on traditional influencers breaks at scale the math on ai influencers gets better at scale

Mfs will really reply “check dm” and the dm is “Hi”

Historic day

Going for 3 likes on this post

Founder, which do you prefer? A) Building B) Marketing

used to spend $8k/month on ugc 4 creators, $2k each, 50-60 videos per creator. sounds reasonable right? here's what actually happened: creator 1: delivered on time, quality was decent creator 2: ghosted after invoice was paid creator 3: great content but raised rates 50% after month 2 creator 4: needed so much direction it was faster to just do it myself total usable videos: maybe 45 total hours managing the process: 25+ total frustration: immeasurable the creator economy works great for creators. for brands? it's a nightmare to scale. started building a solution. more soon.

Will try again tomorrow

in 2 years every serious brand WILL have: - their own ai-generated "face(s)" for content - ability to produce 50-100 videos per day/week - real-time testing across hooks, angles, and formats - zero dependency on external creators for core content human creators won't disappear. but their role changes. top-tier creators become creative directors and strategists mid-tier creators get fully nuked/replaced by ai the long tail becomes hobbyists doing it for fun, not money (fin opportunity here as well) this isn't pessimism. it's pattern recognition. every industry that can be automated, gets automated. content production is next. the only question is who builds the infrastructure

Going for 5 likes on this post

Little too quiet this Wednesday afternoon.

UGC isn't dead. paying $20 per video when you need 100 of them is dead.

Your favorite influencer is gonna be AI in 6 months and you won’t even be mad about it

what's stopping most people from using ai for content? genuinely curious