A trailer and the official logo for Ryan Murphy’s “The Beauty” were unveiled at the 2025 Disney Upfront event today. The cast were on hand to tease the show and offer a first look to advertisers. Evan Peters: “Imagine a world where a lab-born virus has the unique transformative power to make you drop dead gorgeous… but the new beautiful you, as enticing as it sounds, comes with a deadly catch.” Ashton Kutcher: “We should mention evil billionaires, dangerous criminals, sex, murder, stunning locations – and endless opportunities for advertiser sponsorships.” The series is said to feel “like Disney’s version of ‘The Substance’, with a few more helicopters, yachts and swimming pools.”