Founding member & President of R&D at @typefaceai. Writing about enterprise AI, content infrastructure, and what actually changes when orgs adopt AI at scale.
Palo Alto, CA
Joined April 2008
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95% of marketing leaders say content demand is rising. Only 14% can keep up.
That 81-point gap was never a generation problem. It's the infrastructure around the model: orchestration, knowledge, quality, measurement.
I write about that shift.
vishalsood.substack.com
The agency layoffs everyone is blaming on AI are a lagging indicator. AI just pulled the cover off a billable-hour model that stopped paying thirty years ago.
vishalsood.substack.com/p/fo…
Your AI dashboard can't tell your most wasteful usage from your best one. Both just look like usage. The judgment that knows the difference is the last thing it can measure, and the most valuable thing you own.
vishalsood.substack.com/p/hu…
AI tools are optimizing for single-player productivity in a multiplayer game. No wonder the output doesn't compound.
vishalsood.substack.com/p/ai…
The old model: fixed PDFs, static landing pages, no-reply emails.
The new model: a shared knowledge substrate where every surface assembles itself, every channel learns from every other, and accumulated intelligence is the moat.
vishalsood.substack.com/p/th…
AI made content creation 10x faster. Most organizations used that speed to produce 10x more fixed assets. Same playbook, faster treadmill. The structural break is the playbook itself.
The gap compounds. Every interaction on the convergence path teaches the system something. Every campaign on the asset path resets to zero. After a year, the difference isn't speed. It's accumulated intelligence.
The generation problem is solved. The convergence problem is the next decade. vishalsood.substack.com/p/th…
Meta gamified token consumption. Snapchat put AI agents in the chat tab. One is measuring the old thing faster. The other broke the measurement framework entirely.
vishalsood.substack.com/p/fo…
Everyone says agents will eat SaaS and GUIs are dead. I think the opposite. As agents handle the routine, the moments humans touch software become higher-stakes. Approvals, creative judgment, exception handling. Those screens need to be sharper than ever.
Trust develops gradually. Think of it as a permission ladder. L1: read-only. L2: write-with-approval. L3: guardrailed execution. L4: full orchestration. Each rung needs a different product surface. Most products only design for one.
The headless infrastructure layer is moving fast. The products people use to oversee it are barely moving at all. That gap between agent capability and human oversight is where most SaaS companies will stall. vishalsood.substack.com/p/bu…
This week's newsletter "Foraging: No Country for Old Interfaces" open.substack.com/pub/vishal…
The behavior you want propagates through selection, not persuasion. vishalsood.substack.com/p/th…
45 machines interact with your product for every 1 human. For some enterprises 100:1.
80% of Neon databases created by agents
5%+ of GitHub commits fully authored by Claude Code
2,000+ MCP servers
They don't care what color your buttons are.
h/t @sanaborafun
Google, Figma, and Perplexity now run 45-minute “vibe coding” rounds in PM interviews. Build a working prototype with Cursor, live, while they watch. The hiring bar moved and most people missed it.
vishalsood.substack.com/p/fo…