13+ years in software → building apps on the side Tracking every minute from 0 → first MRR Strong systems, simple products, AI-supported building 🕒

System Builder 🧭
Joined November 2016
After 13+ years in enterprise software, I started building apps in my spare time. No rush. No hype. Just measured progress — one minute at a time. Tracking ~15h/week from 0 → first MRR. Documenting every step along the way.
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Small businesses don't need enterprise features - they need tools that work in 5 minutes, not 5 months.
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Talking to customers, trying to understand their daily life is crucial for finding out real pain points. "Compliments are the fool's gold of customer learning: shiny, distracting and worthless."
A couple of chapters in and I cannot be more than happy for this purchase Best quote so far: "People stop lying when you ask them for money". In reality > Listen to paying customers > Free users have opinions
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Monday recap > Crossed 180+ followers > Halfway through The Mom Test - absolute goldmine for validation > Fired off 100+ outreach emails for my new SaaS - might not pass validation, but the lessons alone were worth it
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Keep on posting no matter what Keep on showing no matter what Let the compounding effect do it’s magic
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GM Do you plan on building? My plans goes like this > Prepare next week campaign of cold emails > Go through all the results I already have for adjustments > Squeeze a reading session of The Mom Test, I'm already 50% in > Family time
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Greg Brockman's 2026 predictions are wild: - Enterprise agents go from hype to daily tools - AI unlocks real scientific breakthroughs, not just demos If you're in tech, these shifts will reshape everything
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The tooling debate is just noise - ship the damn thing, Users don't care if you built it with React, Vue, or vanilla JS, they care if it solves their problem by 5pm today.
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The AI era flipped the script. Building got easy. Shipping got easy. Launching got easy. But focus? That's the new bottleneck. You can now build anything. Which means you're paralyzed by everything. Every scroll shows a new opportunity. Every tool unlocks a new idea. Every tutorial promises the next big thing. The discipline small businesses need isn't technical anymore. It's operational: - Pick one problem - Build one solution - Ignore the rest The hard part isn't coding. It's saying no to the 47 other ideas screaming for attention. Technical barriers are gone. Execution discipline is what separates winners from wanderers. You don't need more skills. You need more focus.
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after 13 years in enterprise, here's what still surprises me: distribution beats perfection. a solid tool that reaches the right 100 users → traction a perfect tool that sits unnoticed → shelfware you need both. but if you can't get it in front of people who need it, the code doesn't matter. marketing isn't optional for builders anymore.
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Solo devs ship faster than ever with AI. Distribution still takes the same amount of time.
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100 cold emails fired off > 70% opening rate > 10% reply rate Follow-ups already deployed Now the real question: do I hit the non-openers with a fresh angle? 🤔
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Why do users leave platforms? - Lack of differentiation - Poor workflow customization - Features don't fit small business needs - User fatigue from generic solutions Watch these signals when building SaaS for small businesses.
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Unpopular opinion: AI lets you ship features at 10x speed but without operational theory you're building demos that break under real workflows
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100 cold emails exposed the brutal truth about outreach I tested two completely different approaches to see what actually works > Direct pitch with product and pricing upfront > Open-ended question about a potential pain point Direct pitch = Instant rejection Open-ended question = Either "we don't have that problem" or genuine interest in a future solution
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The fastest way to find workflow bottlenecks: Watch someone do a task - you'll spot the real problems and inefficiencies, not where they think they are.
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Hard work is important Knowing where to put you're effort is far more important The richest men in the world are: 75% Entrepreneurs. 15% Investors. 7% Athletes. 3% Artists. 0% Employees. Nobody got rich with a salary. It's a scam.
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This hit me hard as a 9-5 builder: You don’t escape by working harder. You escape by becoming more valuable. Learning. Building. Solving real problems. That’s the only path that compounds. “We’re all equal as souls. But we’re not equal in the marketplace. Your job, very simple, you have to become more valuable. You have to do more for others than anybody else in the marketplace.”
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after 13+ years in enterprise, i've seen this pattern repeat: teams build what they think is needed not what actually gets used before writing code: > talk to 10 potential users > map their current workflow > find the 20% that wastes 80% of their time then build exactly that part most SaaS dies because it solves problems nobody has
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My mindset in 2026 🔥
I'm willing to fail as many times as it takes until I can win big.
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180 followers on X already 10 new followers in just 24 hours Engaging on X actually works Posting consistently compounds fast Let's go
170 followers on X - still can't believe it Grateful for every single one of you This community actually shows up and supports I've learned more here than years of solo building And I'm just getting started
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