
Growing Arvow to $5M ARR // https://xitter.cf/t.co/tTSb2zVn0f
Joined October 2021
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best purchase I made in a long time
has infinite space to fit the dog, wife and bags
looks sick, it’s punchier than any gas car I ever drove, and has enough range to do 400km above the speed limit in one go
Tesla model Y
AWD
black diamond paint
zen grey interior
just paid $7.6K to a contractor
the two biggest things I've found to be true when growing any business:
1. investing
2. constant innovation
however, these are two things that you're never ever sure if they'll work
you hire someone do do X, you spend money on ads, you invest in xyz with the goal to have a positive ROI - but you're never sure
if you were, we'd all be billionaires - no such thing as certanty
when it comes to innovation, you never know for certain if the feature you're spending hours and money working on will hit
you never know if your users will use it for sure, or if it'll attract new users
but that's just part of the game
you ALWAYS have to invest to grow, be it in people or time
the "issue" is that you're never sure if it'll pay out
some bets have higher degrees of certainty, but the more certain you're about something the less impactful/explosive/worth it the ROI is
the keyword "search google or type a url" has 61,000 PER MONTH
I had no idea why, until I realized it's the placeholder text on Google's homepage
we're ranking for it and our page gets 2k people a month lol, but nobody's buying our software from it
prime example of a high-volume pointless keyword to rank for
youtube is the new google
all these are for videos on a youtube channel
just like pages on a site rank in search, videos on a yt channel do too
join a yt channel with a site and you're printing
marketing is about leverage
if you lose leverage it stops working
just like a lonely billboard in a highway gets all the attention, as soon as people realize it works and flood it with 100 billboards, then the original guy loses leverage, thus marketing stops working
this applies to posting on X, Google ads back in 2010 at 2 cents a click, TikTok pre-mass adoption, and anything else ever and forever
that’s why imo AI can never automate marketing, because as soon as there’s a button to “do marketing” and everyone has access to it, then nobody has leverage, and without leverage marketing doesn’t work
I think every time AI can do something equally good or better than humans it stops being valuable or special
Marketing videos used to take lots of work of editing and motion graphics and a big budget
Now with Opus 5.5 etc it costs $0 to make one as good or better
That means ANYONE can make a marketing video now, so the timeline gets flooded with these videos (as you see happening now) and people stop caring about them, stop watching them and they stop grabbing attention
The response then to still grab attention is be different and that probably means IRL marketing videos that are original and unique and maybe personal
It's the grim reaper meme where AI keeps commoditizing another media format and bringing the cost down to close to $0
It already did so for graphic design (2023), last year with Nano Banana for photography (2025), this year with Seedance 2.5 it did it for video (2026) and this and next year motion graphics
this is my reaction after paying $295 for backlinks
and then realized Grok Bot did the same thing the freelancer did at 1/100 of the price
all this while I slept (and it's still working now)
here's the story:
I paid $295 to a random Fiverr dude for backlinks
then built an AI agent that did it for 1/100 of the price (using Grok Bot)
AND that keeps doing it while I sleep (24 hours a day non-stop)
Over the last few days it has:
- Found relevant backlink opportunities
- Created accounts
- Verified emails
- Submitted my business
- Checked whether the links went live
- Reported everything back to Slack
It’s already built links from DR20, DR40 and DR76 domains.
Is every link amazing? no, that’s not really the point
the interesting part is that a task I used to pay someone hundreds of dollars to do can now be handed to an agent that never sleeps
and I think this is where people are underestimating AI..
everyone is still using AI to answer questions, I’m increasingly using it to do work
the real opportunity isn't "write me a blog post"
it's "here's exactly how I perform this task, here's my SOPs, here's the tools you need, go do it and don't stop"
I made a video on the EXACT process - check the first comment below
full tutorial
xitter.cf/vascoabm/status/210361…
Grok Bot has just killed EVERY backlinks agency
(and 99% of $FVRR SEO freelancers selling backlinks)
Grok Bot has just killed EVERY backlinks agency
(and 99% of $FVRR SEO freelancers selling backlinks)
this is my reaction after paying $295 for backlinks
and then realized Grok Bot did the same thing the freelancer did at 1/100 of the price
all this while I slept (and it's still working now)
here's the story:
I paid $295 to a random Fiverr dude for backlinks
then built an AI agent that did it for 1/100 of the price (using Grok Bot)
AND that keeps doing it while I sleep (24 hours a day non-stop)
Over the last few days it has:
- Found relevant backlink opportunities
- Created accounts
- Verified emails
- Submitted my business
- Checked whether the links went live
- Reported everything back to Slack
It’s already built links from DR20, DR40 and DR76 domains.
Is every link amazing? no, that’s not really the point
the interesting part is that a task I used to pay someone hundreds of dollars to do can now be handed to an agent that never sleeps
and I think this is where people are underestimating AI..
everyone is still using AI to answer questions, I’m increasingly using it to do work
the real opportunity isn't "write me a blog post"
it's "here's exactly how I perform this task, here's my SOPs, here's the tools you need, go do it and don't stop"
I made a video on the EXACT process - check the first comment below
Grokbot is building us SEO backlinks (LITERALLY) automatically
dudes on fiverr charge $200 for like 50 of these..
we just instructed it to "do marketing for us" and it went and started listing our site on a bunch of startup/SaaS directories
sure, 99.999% of this won't bring us any leads, and we're probably spending more money running the bots than we'll ever make off of this marketing strategy
but you got to spend money to make money, right?
in all seriousness, testing these bots and having them do these simple tasks is just a stepping stone to putting them doing actual valuable stuff (i.e tasks that directly correlate with bringing us more clients)
($FVRR stands no change, the stock is never coming up)
$5,490 in added LTV in a day
$1,500 + $800 + $900*3
same client, already on a monthly subscription, just buying add-ons
If you're running a SaaS, it's way easier to upsell your current customers on other products than getting new ones
btw this isn't something that happens every full moon, it's quite common for us
my AI stack at the moment:
1. Claude/ChatGPT - regular personal/business LLM chat
2. Grokbot - personal assistant that has all the data on the business
it's connected with Intercom, Customerio, Notion, Slack, database, Stripe, Posthog etc..
I can ask it anything on sales, email stats, feature usage, client behaviour etc.. and it retrieves it in seconds (I don't need to have 5 dashboards open)
Also recently started using it to deploy marketing agents (i.e agents that live or die based on if they can get us leads that convert - I'll share these automations once/when I see success with them)
3. Codex/Claude code - business level automations (e.g. making changes to our marketing site without me having to login int to the CMS and manually using the UI like a dumbo)
4. Cursor - started using it this week, the goal is to replace Claude code and Codex with it
I'm aware I'm using way too many, that's why I'm trying to centralize operations across Codex and Grokbot
Also, I pay for the most expensive plans in basically all these, and still hit limits..that's also part of the reason why I'm running them all at once
shipping sexy features is the way
given the moat now is constant innovation, one of the ways to stand out EVEN more, is that your innovation is sexy
by sexy I mean pleasant to look at, pleasurable to use/interact with
I think Steve Jobs talked about this somewhat, and I find it to be true more and more
constant innovation is the ONLY moat
for product AND marketing
for marketing:
nothing works forever, every channel has a window
early on it's cheap and nobody's competing for attention, then it works, everyone shows up, and the window closes
Google ads were 5 cents a click in 2000, that edge is gone, you either find the next channel or you pay 10x for the last one
for product:
every feature you ship gets copied, and it's faster than ever now, a competitor can rebuild your best feature in a weekend with AI
so the moat was never the feature, the moat is how fast you ship the next one
by the time they've copied what you did month, you should already be somewhere else
customers don't stay for what you built, they stay for what you keep building, the moment you stop, the gap closes in months
so you're ALWAYS innovating
is it exhausting? yes, but so is being poor
the "chill business" that makes money forever without you doing new, hard things doesn't exist
if that's what you want, go get a job
101,294 LinkedIn Impressions = $99 in added MRR
here's the break down:
I made a post last week that got 101,294 impressions
out of those, 77 people visited my site (tracked via utm=vascolinkedin)
from those, 2 signed up
1 became a paying user at $99/mo
I never really used LinkedIn as a customer acquisition platform, but I just might after this
every UI designer will be out of a job by 2027
why?
because every SaaS UI is going to become irrelevant..nobody wants to click around your dashboard to do stuff
if I can just type or say what I want to an agent INSIDE your SaaS and it does it for me, why would I learn how your UI works?
for example:
we use Customer. io for email marketing - I basically haven't clicked around their UI in months, I just use their AI agent
I ask it to create customer segments, write emails, schedule outgoing messages etc..
there's literally no point in me learning where all their buttons are and clicking around for 10 minutes, when I can just say what I want and the agent does it in seconds
Shopify is doing the same thing - you can tell their agent to edit products, add products, change images, edit descriptions, change categories etc..
all without you having to click around the UI, and this is only going to become more and more prominent
eventually the UI is just going to be the thing you use when the agent can't do something
which is also why I'm moving Arvow in this direction
I WANT our UI to become irrelevant
instead of making people learn where 50 different features and settings are
I want them to just type/voice what they want, and have the agent do it for them
tl;dr: we just built an agentic chat feature into our dashboard and I think you should too
just found a workaround
bought a business premium plan for $120/mo and now I just use the usage limits on that plan to work on the codex tasks assigned to my personal plan
all this is still way cheaper than just buying one-off credit packs
marketing is hard
when you lose leverage, marketing stops working
finding and acquiring leverage is VERY hard, and it’s even harder when that leverage stops working and you have to go find more
google ads were 2 cents a click in 2009
fb ads were money printers in 2016
cold email, yt videos, TikTok, posting on X etc..
the hard part is finding leverage
and “leverage” is the things that work to get customers - it can be in product or distribution
maybe it’s a fb ad to webinar funnel, maybe it’s giving out flyers on the street, maybe it’s word of mouth and super sticky product
if this shit we’re easy everyone would do it
a VERY small % of people actually make real money with their online businesses
most of them would be better off working at Delloit
Doing "tiny SaaS" and Mobile apps rn is like trying to do Print on Demand / Dropshipping in 2019
The barrier to entry have been destroyed, anyone with 2 neurons can pickup Codex to do the same now
The indie hacker playbook doesn't works anymore, you can't just solve one tiny problem, build in public and do SEO and hope it will be a business IMO.
It worked in 2013-2023 but not anymore
If something is as easy as vibe coding something in a few hours, chances are your customers probably already do it
And shitting 30 AI-generated blog posts isn't distribution, it will just be an extra turd swimming in the sea of slop that already exists out there
I also see lots of ppl who think "building an audience" is a moat etc.
So, yes but clowning on X is not building an audience, unless you plan on doing it full time and monetizing it via sponsors like what we've saw recently.
But then it's a totally different business AND is just as hard because everyone want to do exactly the same and be famous, so you need to post INTERESTING STUFF 5-10x day if you want to have a chance
So you can't just make the same kind of content, videos etc as everyone else is doing rn, you need to find interesting and unique stuff, which is hard.
By definition business is hard. Don't trust ppl who say it's easy and fast. People pay you to solve problem they can't solve. If something suddenly becomes easy, it's means it's also easy for everyone else = it's less valuable
There is no secret roadmap, there is no money glitch, it's supposed to be hard and sometimes sucks.
Customers don't pay you to have fun and enjoying life traveling in Asia, they pay u to get their problem solved better, faster or cheaper.
But by all mean if you enjoy doing tiny mobile apps, building in public and posting silly pics on X, have fun!
But it's not a business, it's a hobby
IMO the best thing to do rn is to go out of the bubble and talk with people, to find problems worth solving. Especially in old/boring industries.
Cause lots of ppl won't do it simply cause it's not sexy or interesting and won't make lots of views on social media, which is good, it means less noise!
IMO you don't need to know the industry perfectly as long as you're curious AND talk with users on calls etc. to get feedback
Just my opinion tho




















