Follow #VantagePoint on our other social platforms to receive tips, tools and expert advice on all things #B2B marketing! Facebook: bit.ly/3fRD9I1 LinkedIn: bit.ly/3ULX89E Instagram: bit.ly/3fRp39s

VP is #hiring! We are looking for a Director of Client Services to join our growing team. If you're looking for a new career journey at an award-winning company, you're in the right place. Visit our #careers page to learn more. bit.ly/3Hp3pkx #marketingcareers

B2B audiences crave a good story as much as anybody. Don't get lost in sales pitches and products. Share who you are and what values your company upholds. #companyvalues #storytelling #b2bmarketing #marketingtips

Press releases from B2B companies should offer a better experience for both the journalists who receive them and the company that sends them out. Do you know how to avoid the most common pitfalls when crafting your release? bit.ly/3yhIlLd #b2bmarketing #marketingtips

Are organic Facebook and Instagram #B2B brand post engagement rates dropping? The answer appears to be YES. Check out the stats: bit.ly/3S5e5ev #socialmediamarketing #b2bsocialmedia

If you want some clarity on whether your #socialstrategy is on-point, a competitor analysis is an excellent place to start. Even the best innovators learn from watching others. #b2bmarketing #b2bstrategy

Is it time to revitalize your company's image through an exciting transformation from drab to fabulous? Read how to breathe new life into your products and services through the process of rebranding: bit.ly/3DdgbEg #b2bbusiness #b2bmarketing #rebranding

We've got talent! Pamela has been with VP for 6 years has been doing fantastic work as our director of media and specializes #B2B digital advertising. Fun fact: Pamela is a fan of ziplining and jumping out of planes! 🛩️ #VantagePoint #digitalmedia #worklife #B2B

Assessing the value of social media can be complex, yet it is crucial to define return on investment. Learn our expert tips for measuring B2B social media ROI: bit.ly/3f34DJM #b2b #socialROI #marketingtips #socialmediamarketing

Did you know that the latest evidence suggests advertising might create even more value in B2B than it does in B2C? According to @Marketingweek, this is the B2B century! bit.ly/3Qyk3Tv #B2Bmarketing #B2Bsales

VP is #hiring! We are looking for a Director of Client Services to join our growing team. If you're looking for a new career journey at an award-winning company, you're in the right place. Visit our #careers page. bit.ly/3Hp3pkx #b2bmarketing #digitalmarketing

Have a fantastic day!

Did you know our employees average 19 years in their fields? Meet Steve, or "Woody." Steve has been doing amazing work for VP as an associate creative director for 25 years. His areas of specialty lie in visual brand development & design, concepting and environmental graphics.

During times of economic instability, read why cutting your marketing budget could be the most costly mistake of all. bit.ly/3QINrr6 #b2b #marketingbudget #budgetcuts

Is your B2B website truly optimized or are there hidden SEO errors that can cost you valuable leads? You can find out what's working — and what is not — with an affordable SEO package. bit.ly/3dewLsL #SEO #B2Bstrategy #VantagePoint

#ProTip: Building reach is not a one-way street. Be sure to engage with the content of companies and colleagues in your network and share relevant videos, images, infographics, etc. that are legitimately helpful and relevant to onlookers. #B2Bmarketing #VantagePoint

Are you measuring your B2B marketing ROI correctly? Or at all? Learn why measurement is essential for any B2B social strategy — plus some tips and tools on how to do it. 🛠️ bit.ly/3y7lmmk #socialmedia #B2Bmarketing

Looking for the inside scoop on how to improve your B2B marketing skills? Subscribe to our blog for the latest tips and tools! bit.ly/3aeHxdC #B2B #marketing #SEOstrategy

#DYK: The average B2B sales cycle has grown longer and longer over the years, often running six months — or more? Measurement has to adapt to these changing sales cycles, and LinkedIn has some great insight on how to do just that: bit.ly/3npGr5k

The average B2B engagement rate on LinkedIn is 1.09%. But our clients have the benefit of working with social media professionals, and we have the results to prove it. Learn more about some of our #socialmedia offerings: bit.ly/3A6TMXO #b2bsocialmedia #socialforbusiness