Our team runs outbound for solopreneurs.
Joined November 2023
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Vana Vance retweeted
"Join my newsletter" is the worst call-to-action on the internet.
Asking people to "join my newsletter" gets dismal opt-in rates. Drive them instead to an Educational Email Course.
Nobody wakes up wanting more generic emails.
Give them a specific 5-day transformation on a dedicated landing page.
Opt-in rates jump from 2% to 40%+.
What happens after a client says “this needs a small change”?
Does it go in a task list, a chat, or someone’s memory?
That handoff is where projects start to slip. What’s your current process?
A client wanted every new lead pushed into their CRM.
We tested the process by hand first. Half the leads had no clear owner.
Fix the handoff rules before you wire up the tools. Boring prints money.
An agency asked us to automate client reports before agreeing what “on track” meant.
We stopped the build. Set the rules first, or the system just sends polished confusion.
Boring prints money. Clear inputs come before clever tools.
A client spent 6 hours each Friday matching invoices to payments by hand.
We tested the steps for 2 months before automating the match. Now exceptions go to a person, clean matches don’t.
Boring prints money. The messy cases still need judgment.
A client’s team copied lead details into 3 places before anyone called.
We removed 2 copies, not added AI. One clean record meant fewer mistakes.
Before automating, count how many times the same fact gets typed.
An agency wanted AI to write client reports.
Their source data changed names every month. We fixed the process first.
Automating messy inputs just makes wrong answers arrive faster. Boring prints money.
Automating a process you’ve run twice is guesswork with a webhook.
Do it by hand 50 times first. Then you’ll know what breaks, what matters, and what to build.
Boring prints money. Guesswork bills you twice.
I see teams copy data into three tools before lunch, then call it “admin.”
What do you still copy by hand every week?
That’s usually the first workflow worth fixing. Boring prints money.
Vana Vance retweeted
🏀 WEDNESDAY'S FINAL SCORES 🏀
Duncan Robinson's solid performance tonight elevates the @DetroitPistons to a 2-1 preseason record!
Jalen Duren: 24 PTS, 8-9 FGM, 2 STL
Cade Cunningham: 14 PTS, 9 AST, 2 3PM
John Collins: 11 PTS, 4-5 FGM, 2 STL
🏀 WEDNESDAY'S FINAL SCORES 🏀
Matas Buzelis' hot shooting night lifts the
@chicagobulls to the preseason win!
Leonard Miller: 18 PTS, 7 REB, 3 3PM, 2 STL
Jalen Smith: 15 PTS, 7 REB, 3 3PM
Vana Vance retweeted
the HomeView is so cute 😭
video by @neilcybart
A client wanted an AI agent to write every proposal.
We tested 20. The sales team rewrote 17.
The real win was pulling scope, price, and timeline into one clean draft. Let people sell. Let the tool do the busywork.
Boring prints money.
You should never automate a task you haven’t done by hand 50 times.
If you can’t explain each step, the system won’t fix it. It’ll just fail faster. Boring prints money.
Vana Vance retweeted
I just sent my first newsletter issue with my vibe-coded Beehiiv alternative for 10% of the cost 🤗
So many people asked me to make it open-source, so here you go:
MailCheap — Self-hosted newsletters on Amazon SES:
💸 $0.10 per 1,000 emails
✍️ Editor with live preview
📰 Multiple newsletters
📝 Signup forms + API
🌐 Public archive
📊 Stats & growth charts
🧹 List cleanup
📬 Bounce + spam protection
→ github.com/marclou/mailcheap
92% cheaper than Beehiiv (for me).
Have fun!
Don’t automate a task after doing it twice.
Wait until you’ve done it 50 times. By then, you’ll know which steps are rules and which are guesswork.
Boring prints money. Guesswork breaks workflows.
Vana Vance retweeted
Tomorrow on the channel @KingJames is in the lab at the Titleist Performance Institute to work on perfecting his golf swing. 🏌🏾👑
youtube.com/@lebron?si=GkQv-…
A client wanted an AI to write proposals.
We checked the last 50. Every good one used the same 3 inputs: scope, timeline, price.
So we made a form that pulls those into a draft. No magic. Just less blank-page time. Boring prints money.
You should never automate a process you haven’t done manually 50 times.
If you can’t explain each step to a new hire, the workflow isn’t ready. Boring prints money.