Top 5 tips for managing B2B email marketing (as someone asked today): ▪️Don't be afraid to email more ▪️Treat this as a process with continuous improvement/expansion, rather than a one-off project ▪️Be helpful ▪️Keep your messages short and focused ▪️DON'T OVERTHINK

Selling an ESP is like selling a mattress. A mattress is bulky, hard to replace, essential for your sleep. It's unlikely you'll rave about your mattress on social media. A new mattress won't make you sexy/healthy/rich. It's just a mattress. It's just an ESP.

Here's exactly why consultants are paid to do their thing. Only a fraction of SaaS companies have dedication, resources, and knowledge to expand their lifecycle marketing in a systemic way. Also, who makes comments this long and awesome? @iammarcthomas 🤗

Did you know that the Split Test node isn't just for A/B tests? It's a random group generator, splitting users into up to 5 paths at whatever percentages you choose.

Time delays in @userlist now support advanced calendar settings. E.g. the 10th of the month, the first Monday, or the second Tuesday in March. Great for billing cycles, monthly check-ins, or annual reminders landing on a specific day. Give it a try in your workflows.

Still can't find time to set up your lifecycle emails? We're stoked to announce a new lineup of done-for-you services at @userlist 🔥 We refreshed the existing packages that have been running for years, and added a few new ones.

Small but useful @userlist update. You can now edit user (and company) properties manually from the profile page. Previously, this was done via integration sync. With this, Userlist can cover more of your CRM workflow, with custom fields editable on the spot.

We've got a new video library at @userlist 🚀 From general training, to frameworks, to individual features. Thanks @benediktdeicke for the motivation 😊 userlist.com/docs/getting-st…

Mega super duper cool feature in @userlist: send Webhooks right inside workflows. Kudos to @benediktdeicke for shipping 💪 userlist.com/docs/workflows/…

Our Forms feature just got an improvement. Form submissions now live in a proper table. Customizable, like any other table in @userlist. Woot!

We just launched a new onboarding flow at @userlist featuring Susie and her adventures in the email land.

Small quality-of-life improvement. You can now export @userlist data in Excel format, in addition to the CSV format which was previously available. The file opens seamlessly in Excel for reporting or backups. Boom!

We’ve added broadcast delivery throttling to @userlist. You can control how fast a broadcast is delivered by sending it in smaller batches. This keeps delivery smooth for large audiences, and helps with sending anxiety. Give it a try in your next broadcast ⚡✍

Thank you @jerriepelser 💛

Our Christmas gift for those who run support on Plain: the native @plainsupport x @userlist integration is live 💚 This integration shows Userlist customer data — user and company info — right inside your Plain inbox, in your sidebar. No need to switch tools.

Our Webhooks are officially live today 🔥 This integration has been hidden behind a feature flag for a while. But we're stoked to enable it for all @userlist customers. You can now receive updates when things happen in your Userlist account: ⚡ Messages sent, opened or clicked ⚡ Users/companies/relationships created or updated ⚡ Individual users subscribed or unsubscribed ⚡ Forms submitted Please ping @benediktdeicke for hard technical questions 😊

We're stoked to introduce account-wide Reporting features in @userlist 🔥 You can now access account-wide performance metrics and slice them by date, type, or specific workflow and message. This is available to all customers starting from the Basic plan. Happy reporting 💛

In case you missed it. @userlist comes with a library of workflow templates. No, it's not AI. When creating a new workflow, choose one of the templates. You'll get a populated workflow. As easy as apple pie 🍎 Templates available: Ask for Referral Cancellation Survey Failed Payment Recovery Newly Upgaded Basic Onboarding Switch to Annual Billing Upcoming Payment Upgrade to Paid * Previously, you could copy and paste the same templates from the docs. But having them handy inside the app is better.