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24% of people listed social media as their top influence on their buying decisions

52% of Americans over the age of 12 have at least one social media account

59% of marketers found social media resulted new partnerships

62% of marketers saw improvements in search engine rankings due to social media marketing

Twitter users who mostly use a mobile device are 181% more likely to be on Twitter during their commute

64% of Twitter users say they are more likely to buy from the brands they follow. Social branding is crucial.