UpHouse walks the line between an outside advertising agency and a member of your in-house marketing department.
Winnipeg, Manitoba
Joined July 2017
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Look inwards for the differentiator. 😉⠀
What differentiates you from the crowd may be what you least expect. Too often, a company will make internal process improvements and think that the behind the scenes work doesn’t affect the customer. It does. Lean into it, celebrate it!
Create for the sake of creating! ⚡️
Start and launch a small feel-good project as a team. It doesn’t have to be big, but the process can bring people together around the shared purpose of doing good.
Video killed the radio star – or did it? 📻⠀
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If you couldn’t use any visuals or imagery on your advertising, what would your brand sound like? Who would be reading it? Would you utilize music or sound effects? How would these elements differentiate you from your competition?
If your brand had a face and a voice, whose would it be? 📣
Dream big! Imagine your budget knew no bounds and you could hire anyone in the world to be your brand advocate. Who would you choose?
If you want to get ahead of your competition, stay away from the “industry standard.”
Are there any elements on your marketing plan you think are overdone in your industry? Think of ways you can pivot towards a more creative, interesting direction? 💫
The overnight test is an easy way to turn your idea from good to great. ⏰
If you’re unsure about an idea, jot it out and put it away. Work on something else or just take some time off.
When you return to your idea, you'll be able to see its flaws and its strengths better. ✨
Time to reconnect with your core values! ⏰
Ideally, your team knows how to live these values during the normal course of business, but it’s worth taking a fresh look at them to see how they can be brought to today's environment.
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Take time to celebrate things you’ve accomplished together. 🥳
Recognize one another for doing good work and celebrate it. This can be as simple as a celebratory email sent to your team or a more formal digital or distanced gathering.
More tips: buff.ly/3hlXVLi
We've got a 3-month contract waiting for a Graphic Designer!
Not just any graphic designer, though. An amazing, experienced graphic designer who's a hard worker, team player, good listener, nice person and all that good stuff.
If that's you, apply now!
uphouseinc.com/post/what-are…
We're excited to welcome an organized client aficionado to our team to help us efficiently manage and serve our clients!
You can join the Winnipeg office or work remotely from Toronto. For information on applying, visit the job posting: buff.ly/2WHJ6dQ
Host a cross-industry brainstorm, read another industry’s trade publications, or interview a marketer in another industry. All great ideas to inspire #creativity to come up with the next great industry idea. 💡
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The most effective way to create distance from your competition is to set your sights on a new competitor. That how you’ll keep the #creativity flowing. Check out our blog to see what we mean.
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As part of the #70WaysManitobaPossible challenge, we decided this is how we're going to help make Manitoba more inclusive and accessible. #MAAW2020 @manitobapossibl
If you're struggling to innovate because you're too close to your work, our webinar can help you create some distance. Register today! uphouseinc.com/case-for-spac…
Facing a Proximity Paradox? It's okay. We've got tools to help. Contact us to schedule a disruptor brainstorm today!
It might not feel like the right moment to innovate, but there's no time like the present.
Join us on June 24th for our webinar and get the tools you need to break the mould. Register today: uphouseinc.com/case-for-spac…
