Unscripted SEO by @SEOarcade with @jeremyriveraseo exploring the real SEO industry with authentic, in-depth, unscripted interviews with SEOs all over the world.
Joined January 2024
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"GEO is SEO plus digital PR." Lum Kamishi on why niche-relevant links matter more now than 5 years ago - LLMs are more primitive than Google at ranking. @jeremyriveraseo @unscriptedseo unscriptedseo.com/lum-kamish…
"I would prefer to have 10 verified, manually created citations on proper places than 100 just genuinely OK ones." Mike Martin of GBPly the-unscripted-seo-interview…
A physio clinic with 5 physios went from 1 Google Business Profile to 6. Mike Martin on independent practitioner profiles - here's the SOP seoarcade.com/seo-sop-set-up…
"Don't sample only a singular page because not every page is going to tell the same story." Erika Braeger on page speed. the-unscripted-seo-interview…
"You have to work with the pieces that are going to make the biggest splash first to get buy-in." Erika Braeger on getting technical SEO shipped at enterprise companies. youtube.com/watch?v=zUjmfu-8…
"We need to show stories from real customers, real users that have solved these pain points." Erika Braeger of Ten Speed on what EEAT looks like when LLMs are reading. unscriptedseo.com/erika-brae…
Melissa Denning's manufacturing quote went from $50,000 to a $120,000 machine. So she launched a simpler version to prove the market first. unscriptedsmallbusiness.com/…
Most agencies optimize a Google Business Profile once and then sit on it. Mike Martin: "It doesn't have an end date." youtube.com/watch?v=UvenTeLF…
"Even if a show has one hundred listeners, that's a hundred people that I can reach in one hour of my time." Melissa Denning unscripted-small-business.ca…
David Levine's three free ways to get found: get your site indexed, claim and optimize your Google Business Profile, answer the questions people actually type. unscriptedsmallbusiness.com/…
"Google's the hottest girl at the party." If your website and your Google profile don't match, she walks away. Mike Martin of GBPly on verification unscriptedseo.com/mike-marti…
Mike Martin let 2,500 domains expire this year. His 3,000-site network was still ranking, but the leads kept going down. So he left lead gen for Google Business Profiles.
unscriptedseo.com/mike-marti… #SEO
Search Console counts your clicks, then hides the queries behind most of them. My dark-click study of 38 sites: the average site had 64% of clicks with no query attached. Median 72%.
seoarcade.com/dark-clicks-go… #SEO
If someone suggests an edit to your Google Business Profile and you miss it, Google can make the change within four days. Mike Martin of GBPly on why your citations decide which data wins.
unscriptedseo.com/mike-marti… #localseo
"If I don't start now, I'm never gonna start." Melissa Denning on going from an idea to a patented product with zero experience youtube.com/watch?v=RThbkmZd…
Get a notebook. Write down every customer question for a month. "You need to go old school before you go new school." David Levine unscripted-small-business.ca…
One law firm. 16 Google Business Profiles. Mike Martin of GBPly: give every lawyer a practitioner profile that links to their own page on the site. Same play for a dentist working across three practices. #LocalSEO #GoogleBusinessProfile
Google's the hottest girl at the party. Say the wrong thing and she walks away.
Mike Martin of GBPly on why your website and Google Business Profile have to match: one business, one entity. #LocalSEO