Behavioural + Decision Scientist | Co-founder CogCo | Associate Professor @ WBS | Executive Teaching Fellow @ LSE | Founder Nudgeathon

Leamington Spa
Joined October 2012
Dr Umar Taj retweeted
CERP is excited to announce our Masterclass on Strategic Decision Making in the Age of AI, designed for industry leaders to turn complex data into clear, actionable strategy. Gain practical insights through real world examples. Register by April 15: bit.ly/4dsSbiU
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Behavioural Science/Design + AI = ‘Behavioural AI’ Introducing our latest thinking and a peek at our pilot projects 👇
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Ever been asked what you could do with AI? Want to understand more about the interplay between generative AI and behavioural science/design? Then here's an early Christmas present from @CogCo_ on Behavioural AI: cogco.co/behavioural-ai/
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If you knew a colleague was behaving inappropriately at work, would you speak up? In the light of Russell Brand, Ed Gardiner explains why most people choose not to. And what we can do to encourage more people to speak up @CogCo_ cogco.co/speaking-up-as-a-mu…
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🏏 ‘Cricket’ framework for localising Social & Behaviour Change (SBC) in a non-WEIRD setting What is SBC? It is کرکٹ For the last couple of months @rwaqar and I have been working on an exciting project - mainstreaming applied behavioural science in Pakistan.
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We came up with a localised and contextualised SBC playbook, that uses the Urdu word Cricket (کرکٹ) as an acronym for the 4 key steps of any behavioural change work:
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1⃣ Defining the target behaviour 2⃣ Identifying behavioural barriers 3⃣ Developing solutions using behavioural insights 4⃣ Testing and implementing solutions We've received really positive feedback from the field. Next step: pilot and iterate. Will keep everyone posted!
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Eid Mubarak to all those celebrating today
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Eid Mubarak to everyone celebrating!
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Strategic Decision Making is one of the few skills that will inherently remain human. If you make big decisions, worth checking out our course. Deadline approaching soon.
Explore the science behind decision-making, and improve your ability to make sound personal and professional choices with a clear, bias-proof process. ➡️ Applications close 4 April. lse.ac.uk/study-at-lse/Onlin… @LSEManagement
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Last chance to apply 👇
🚨 Last chance to sign up for the UK’s biggest behavioural science hackathon! 🚨 Don’t miss this opportunity to make a real impact Find out more and apply here now: bit.ly/nudgeathonapplication… ⚠️ Applications close on Friday the 17th of March!
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We are looking for a Head of Product Design at CogCo 👇
We are hiring! @CogCo_ is on the hunt for a Head of Product Design to lead our expanding design practice. Take a look at the job description if you're interested. And feel free to retweet/share with anyone you think would be a good fit app.beapplied.com/apply/yfyz…
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Happy to have a chat to discuss the role
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We are hiring! @CogCo_ is on the hunt for a Head of Product Design to lead our expanding design practice. Take a look at the job description if you're interested. And feel free to retweet/share with anyone you think would be a good fit app.beapplied.com/apply/yfyz…
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Replying to @CogCo_
@CogCo_ is growing, we are hiring again 🎆 cogco.co/jobs/ Assoc Behavioural Scientist Senior Assoc Behavioural Scientist Assoc Data Scientist Work on applied projects with real, large-scale impact globally. And we like to hold our work to academic research standards!
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Eid Mubarak to everyone celebrating!
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Eid Mubarak to all those celebrating today 🎉
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You pioneered the Nudgeathon @umar_taj @danielmabuse - but now we have a Sludgeathon! Neat initiative by NSW Govt @evakoromilas @UofT_BEAR @CassSunstein @R_Thaler @CaitLamberton @jiayingzhao nsw.gov.au/behavioural-insig…
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Dr Umar Taj retweeted
At @IPRI_Pak we offer an excellent master class on social media analytics led by @waqasejazch who is now at Oxford university. It’s free for all government departments and officials.
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