Can we do this for all our channels?” The question every designer fears most. Until now. Enter Pencil’s new Ads Editor. Book a demo to see it in action → eu1.hubs.ly/H0z4nPy0 Pick your platforms and sizes, and every format sits side by side on one canvas. Work on them all at once, one at a time, or in any group you choose. Then use Feeds to apply variation (products, colours, localisation and more) across every layout and format at once. No panic stations. No repetitive tweaks across 100 versions. Just finished creative for the whole drop.

Pencil’s Bi-weekly Digest: the updates worth knowing about, every 2 weeks. 1. Progress tracker For complex requests, Scribble sets out the steps up front and updates the plan as it works. 2. Asset versions & compare Compare any versions of an asset in the Files Library, and restore a previous version any time. 3. Edit Workflow items in the editor Open anything created in a Workflow directly in the editor, make your changes, save. Your edit replaces the original. 4. Exact-size resizing Scribble can now generate and resize images to the exact dimensions you specify. Ask for 1600 x 1200, get 1600 x 1200. 5. Chat status indicators Run several Scribble chats at once. A loader shows what’s still working, a blue dot marks what’s ready. Book a Demo with us today → eu1.hubs.ly/H0z23Zw0

At ten, Kaeley McCabe-Vassallo was torn between teaching and becoming a fighter pilot. Teaching won. Now she’s Pencil’s Education Lead, helping teams go from “AI is cool, but what do I actually do with it?” to confident, everyday use. Her advice: try the weird idea. Book a Demo with Pencil today → eu1.hubs.ly/H0z02WP0

People get better at the things they enjoy. That's the idea at the heart of Tim Bowers' teaching, and it has followed him from the classroom into corporate learning. Last week on The Pencil Perspective, Tim swapped seats to share what a career in education has taught him about learning AI: ↳ Make it safe to play ↳ Give people the time to learn ↳ Let them keep learning from each other Spotify → eu1.hubs.ly/H0yYpkp0 YouTube → eu1.hubs.ly/H0yYplk0

Our best creatives are buried under production work. @askhomecentre and @jellyfishglobal moved production from weeks to hours. They ran their AI workflow through Pencil Pro, orchestrating @Google's models in one brand-governed environment, with built-in guardrails and real-time feedback loops. The result: a 35% lift in new customer acquisitions in Saudi Arabia. This is what a unified marketing OS enables. Read the story → eu1.hubs.ly/H0yWb8R0 Or book a Demo → eu1.hubs.ly/H0yWbd50

Why are brands under $1bn our fastest-growing client segment? Our CEO and co-founder Will Hanschell told @Digiday it comes down to culture. They move faster, they've experimented faster, and they want something bespoke but less rigid than a traditional enterprise solution. For teams that need to test more, learn quicker and ship more creative, speed is the advantage. Read it here → eu1.hubs.ly/H0yTt2x0 See how Pencil can help you → eu1.hubs.ly/H0yTt1q0

Open a Figma or PSD in Pencil's new Ads Editor. Layers stay intact. Every element stays editable as a native object. Now add AI-enabled scaled production and a wider possibility space for exploration. Every format side by side on one canvas. Edit one at a time, all at once, or in groups. The whole campaign in a single view. Try it in Pencil today → eu1.hubs.ly/H0yTmmN0

Introducing Pencil's Bi-weekly Digest: the updates worth knowing about, every 2 weeks. 1. Variable fonts Upload 1 file, every weight. Adjust weight, width, slant and any other axis right in the editor. Settings carry through templates, Photoshop imports and image and video exports. 2. Per-user credit limits Admins can set credit limits on individual users, groups and roles from a new Credit limits page in Settings. Warnings in Inbox as users approach their limit, hard stop when they hit it (or switch the cap off and just track usage). 3. Node run history Re-running a node no longer erases earlier outputs. Browse every run, restore a better result, and any downstream nodes get flagged as stale. Restores are undoable. 4. Direct exports to AEM Push finished work from the Work Library straight into your Adobe Experience Manager folder. Prompt, model, date and creator are written into the file as governance metadata. Book a Demo with us today → eu1.hubs.ly/H0yM8GF0

We put MiniMax H3 into a Pencil Workflow and built a fictional brand around it, from its visual identity to the world it lives in. The result looks like a big-budget production. That’s Pencil’s Open Garden: new models ready to use in your Workflows soon after they launch. Book a Demo today → eu1.hubs.ly/H0yKkfD0

Fresh models have landed in Pencil Claude Opus 5.5 brings a leap in capability. GPT-6 Sol and Luna add faster, more affordable options. More choice for every brief, all in one workspace. Activate them in Pencil today. Book a Demo → eu1.hubs.ly/H0yHYsY0

Scribble helps marketers go beyond the next brief. Will Hanschell, Pencil CEO and @brandtechgroup CTO, says it can help teams “proactively drive growth with AI.” Informed by 500,000+ briefs. Tested with @Unilever and @LOrealGroupe. Read @Campaignmag's article → eu1.hubs.ly/H0yFZwP0 Book a demo → eu1.hubs.ly/H0yFZxB0

Print and digital on one canvas. Posters, shelf cards, leaflets, social ads and banners now sit side by side in Pencil’s new Editor. Edit one, edit a group, or shape the whole campaign in a single view. See it live in a demo → eu1.hubs.ly/H0yFCl50

Will Hanschell wins Gold for MarTech Visionaries of the Year at the @ANAmarketers Awards. 🏆 Pencil’s CEO and co-founder, and CTO at @brandtechgroup, is building an operating system where AI works alongside teams. Faster output. Better ideas. See it in action. Book a demo → eu1.hubs.ly/H0yCtR20

One Step Ahead was a hit. And we’re just getting started. Thanks to everyone who joined us at The Shard or tuned in from across @brandtechgroup. You made it a great one. Want a look at what’s coming next quarter? Book a demo → eu1.hubs.ly/H0yzzzL0

The Ads Editor just got way bigger. Every format, every variant, one infinite canvas. Run whole campaigns from the design surface. The superpowers from Workflows and Sheets are now native to the Editor. Book a Demo with Pencil today → eu1.hubs.ly/H0yy2QR0

Sarah Bradley, AI Client Enablement Specialist at Pencil. Her superpower: knowing where AI works as a thinking partner and where it flattens ideas into clichéd safety. That line is most of the skill. She takes teams from "AI adoption" anxiety to genuine excitement by helping them see what's actually possible. Her career has been beautifully squiggly: languages, literature, painting, music. Breadth of knowledge lets you connect dots others miss. That insight is worth bringing to the table. Book a Demo with Pencil today → eu1.hubs.ly/H0ywzkr0

Speed without control is a liability. Scribble proposes before it acts. Every plan is inspectable. You can redirect or stop mid-run. Glass Box by design: transparent, auditable, human in the loop. Not a black box. Learn more about it → eu1.hubs.ly/H0yv5-D0 Or, book a Demo with Pencil today → eu1.hubs.ly/H0yv5-d0

OpenAI's most capable model yet is live in Pencil. GPT-6 Astra. Gemini 3.8 Flash. GPT Image 2.5 (Sunburst and Flare). All in Pencil, now. Open Garden means the latest models land in your workspace with zero friction. No migration. No rebuilding. Drop them into your Agents and Workflows and go. Complex reasoning, agentic work, state-of-the-art image generation. The best model for the job, whenever the job calls. Book a Pencil demo! → eu1.hubs.ly/H0yrbbJ0

AI moves faster than any one person can follow. And that's OK, as long as you can tell the signal from the noise. Last week on The Pencil Perspective, Juliette S. asked Will Hanschell and Tim Bowers what's actually new in AI and marketing. Sharp questions. Real answers. Listen to or watch The Pencil Perspective here: Spotify → eu1.hubs.ly/H0yp-820 YouTube → eu1.hubs.ly/H0yp-8H0 Or, book a Demo with Pencil today! → eu1.hubs.ly/H0yp-8J0

Meet Scribble. Pencil's master agent and intelligent orchestration layer. Brief it like you'd brief a colleague. Scribble picks the agents, sequences the steps, runs the job in the background. Every plan is visible before a single step runs. Transparent. Auditable. Humans in the loop. Always. Days of work, done in minutes. Learn more about it → eu1.hubs.ly/H0ymQfk0 Or book a demo → eu1.hubs.ly/H0ymQfx0