Ordinal (formerly Assembly) is a platform to draft, plan, and schedule social media content. Loved by marketers @ Mercury, Clay, Beehiiv, and more

San Francisco, CA
Joined January 2023
.@dualentry raised $90M to build the modern, AI-native ERP and came out of stealth in October. Within a week of evaluating social tools, they'd already ditched Buffer and switched to Ordinal.
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As a team working in a regulated industry, social wasn't just about vibes. They needed: → Approval workflows across finance, legal, and partnerships → 15+ person employee advocacy program → 5 channels managed from one dashboard → Native video posting with SRT captions
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Read the full case study here: ordnl.link/hm9jeUj
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𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆 𝗶𝘀 𝗻𝗼𝘄 𝗢𝗿𝗱𝗶𝗻𝗮𝗹. We started Assembly because we believed that legacy social media management tools were built for a world that no longer exists.
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Our customers showed us the future of social. They're closing deals, driving revenue, building their entire go-to-market motion on these platforms. We realized something fundamental - social had become a real acquisition channel for companies.
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Our rebrand to Ordinal represents our commitment to this new reality - where social strategy is business strategy, where every post has purpose, where chaos becomes system. 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝗢𝗿𝗱𝗶𝗻𝗮𝗹. 🚀 tryordinal.com
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𝗡𝗘𝗪: 𝗦𝗲𝗽𝘁𝗲𝗺𝗯𝗲𝗿 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆. We launched a ton of stuff this month - here's just a few of the highlights 👇️
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⭐️ 𝗥𝗲𝘃𝗮𝗺𝗽𝗲𝗱 𝗣𝗼𝘀𝘁 𝗣𝗮𝗴𝗲 We've launched the major rehaul of the post page that combines the drafting experience and preview into one, simplifying your Assembly drafting experience.
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𝗡𝗘𝗪: 𝗝𝘂𝗹𝘆 𝗳𝗲𝗮𝘁𝘂𝗿𝗲 𝘂𝗽𝗱𝗮𝘁𝗲𝘀 𝗳𝗼𝗿 𝗔𝘀𝘀𝗲𝗺𝗯𝗹𝘆. Automatic LinkedIn analytics, warm leads data, & more from this month 👇️
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⭐️ 𝗣𝗼𝘀𝘁 𝗣𝗮𝗴𝗲 𝗥𝗲𝗱𝗲𝘀𝗶𝗴𝗻 🤫 We're launching a major rehaul of the post page that combines the drafting experience and preview into one, simplifying your Assembly drafting experience. This is a major overhaul of our editor and app interface!
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