email has been dying since the 1990s, and it just died again according to substack, gmail pixel updates have killed open rates and you should therefore download their app instead some other notable deaths include: > spam overload > instant messaging > newsletter fatigue > myspace and facebook > RSS and google reader > x and instagram > AI replacing everything > slack and workplace chat > mobile push notifications here’s the reality (from someone not pushing propaganda to make you download an app): > 4.7 billion users globally > 376B+ emails sent daily > email is an open protocol (no one owns it) > there are no gatekeepers and no algorithm deciding your reach > every major creator has an email list > email isn't a platform, it's infrastructure > delivers ~$36 in revenue for every $1 spent email is the most powerful distribution channel on the internet - one of the only channels where you actually own the relationship with your audience email isn't dying.. but your reach on someone else's app can disappear overnight