App Monetization for the AI Era Use AI to build and test paywalls without a single app update
United States
Joined June 2025
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Helium retweeted
Strava’s onboarding went from 30 screens in 2024 to 17 today
they’ve been cutting for a reason
here’s WHAT they did and WHY:
1/ removed the feature tour
everybody already knows what strava does
now you learn the features by using the app
2/ cut friend-finding entirely
asking for contact permission at the wrong time broke the flow
they now ask after you post, or at other key moments
3/ moved their paywall to the last screen
in 2024 it was mid-flow. now it’s the last thing you see
let people set everything up, then ask (more and more apps doing this)
save this before you redesign your onboarding
Helium retweeted
guess how many taps it takes to cancel duolingo
15 ‼️‼️‼️
you might think adding an in-app cancellation flow increases cancellations.
but in reality, it can actually reduce cancellation rates by 10-15%
here’s how to do it:
1/ add a subtle cancel button. users should only find it if they’re looking (e.g., under “manage profile”)
2/ add a form asking the cancellation reason — show different flows depending on each user’s cancellation reason (trial-end, price, product)
3/ add 2-3 screens that emphasize lost progress ("you’ve already achieved 85% of goal X")
4/ if they’re on annual, offer a downgrade ("do you want to try monthly instead?")
5/ give winback discounts ("here’s 20% off so you don’t cancel")
test these flows and churn rates will drop 🤞🏻
Unlock the secrets of how top apps drive +40% proceeds 🔓
we’re leaking all our app-to-web secrets
after hundreds of experiments, we consistently lift proceeds >40%
and now we’re giving away everything we learned.
The App to Web Playbook, by @tryhelium: with tips on
• Designing high-converting flows
• User and product targeting
• Maximizing trial conversion
• Staying compliant
+ 50 real-world A2W flows from top apps
launching soon, but lmk if you want an early copy 👇
Helium retweeted
🚨 UPDATE: Helium App2Web is live.
Helium serves millions of users for apps like Locket, Hallow, & Wisprflow.
Now, we’re launching App2Web: the best way to stop paying 30% fees.
In 2025, Courts ruled apps could send US users to web, but saw conversions tank.
We spent a year optimizing every inch of app2web with a fully-customizable web editor, smart user targeting, pre-loading optimizations, dynamic fallbacks & payment retries.
The results are wild. On average, we see an increase of +40% proceeds per user.
And of course, it’s fully compliant.
👇 if you want to learn more.
Join the fam!
🚨 hiring future founders 🚨
we're building self-improving software — ai that automatically generates and tests new experiences to lift revenue.
we just doubled revenue. now we're doubling the team.
a bit about us:
- raised $6m from yc, gradient, leaders from openai
- serve millions of users for wisprflow, locket, and hallow
- team of 8, 75% ex-founders
it won't be easy, but you'll own hard problems, ship fast, and learn more than you thought possible.
if this is you, lmk 👇
Helium’s growing big time.
We're currently looking for a Sr Full-Stack Engineer in SF (up to $250k base + equity).
We…
- power tens of millions of AI experiences per day,
- doubled revenue in April and May for top consumer companies.
You’ll help us build self-improving software, working with frontier, pre-release models to help consumer companies automatically generate and test new in-app experiences.
The work:
- Build an LLM-powered system to automatically generate new experiences for our customers (e.g. onboarding, monetization).
- Scale our serving and analytics infra from tens to hundreds of millions of users per day.
- Work directly with us (founders) and customers as we scale.
- Help us hire and build out our team as we scale to Series A this summer.
Total comp:
- Comp: $150 - 250k + Equity
- Location: Beautiful Penthouse SF Office
- All meals, gym, transport, and health insurances
Apply here 👇
