Architect's @lukerramsden on the best type of interaction on a website: "The best interaction is no interaction... it feels a bit weird, but there's some logic to it." "One paragraph telling you exactly what you need to know and then a button to convert. That is the best possible website. Because it is the least amount of information necessary for that user to take the next action that you want them to take."

.@lukerramsden Co-Founder & CPTO of @tryarchitect on whether AI kills the website: "Our customers were seeing 10% to 20% decrease in cost per click. Higher engagement, longer visit time, higher relevancy." "And that's ultimately leading to a lower CAC" "Some people have this idea that websites were just going to cease to exist. We don't see it that way." "It could be that when you search, it comes through ChatGPT, hits our website, and we surface a little content pane inside ChatGPT."

@lukerramsden, @tryarchitect is one of the most thoughtful, and knowledgable individuals I've had the pleasure of having on VENTURES, so I wanted to understand why he and his co-founders worked so well Ted Eltringham spent years in the trenches: - Optimising websites that actually convert (not just look pretty) - Building high-performance landing pages - Running data-driven ad experiments He learned the counterintuitive truth: the prettiest websites often perform worst. The right messaging and strategic CTA placement beat aesthetics every time. Chris Nicolas is a dealmaking machine, the kind of sales monster who can open doors across industries. They didn't plan this team composition for their current product; it emerged.

What does Daria Gneusheva, Project A look for in pre seed founders For context, her investments so far include: Will Lee, ACI.dev @lukerramsden, @tryarchitect David Boutellier, REMATIQ And she gets to spend time with the partners Jack Wang, Uwe Horstmann, Anton Waitz, Florian Heinemann, Malin Posern, Philipp Werner, Thies Sander, Ben Fischer, Christoph Rösler

@lukerramsden on the future of websites Co-founder @tryarchitect , me and luke explore how they are evolving website creation through their "websites that think" approach. Fresh off raising $4.75 million in funding, Luke shares how their technology uses AI agents to create dynamic, interactive web experiences that adapt to each visitor. Luke explains how traditional websites suffer from being static and one-size-fits-all, while Architect's solution allows websites to branch into different paths based on user needs, ask questions, and build UI on the fly. He breaks down the technical challenges of context engineering for AI agents and shares insights on the differences between working with Gemini and GPT-5 models. We also discuss how the rapidly evolving capabilities of AI models are transforming what's possible in this space, particularly with image generation. From his early days coding Minecraft servers at age 9 to dropping out of high school and working at startups like @PayZilch, Luke shares his journey from Blackpool to building a potentially category-defining product.