Product leader @ Adobe | Customer Journey Analytics growth & innovation | Board game enthusiast 🎲 | Views my own | LinkedIn: /in/trevorpaulsen
Lehi, Utah
Joined March 2012
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🚀 Introducing Journey Canvas in Adobe Customer Journey Analytics! 🎉
It’s like the fallout and flow visualizations had a beautiful baby! Map, analyze, and optimize complex user paths with ease.
Check it out: youtube.com/watch?v=ShdumaC7…
🐉✨ Dive into "Dashboards & Dragons: CJA Tips & Tricks" at #AdobeSummit! 📊🔮 Navigate data mazes & battle data dragons. Are you ready for this epic #analytics adventure? 😏 tinyurl.com/yc7t23bs
🚀 New in #CustomerJourneyAnalytics: Full Table Export! 🌟
✅ Full Segmentation Support
✅ Calculated Metrics
✅ Derived Fields
✅ CSV/JSON & Scheduling
✅ Cloud & Snowflake Support
🎥 Watch how it's done: youtu.be/Yoz2iki2sUA
🔗 Learn more: adobe.ly/479fCb3
#AdobeAnalytics #DataExport #BigData
🚀 New in #CustomerJourneyAnalytics: On-the-fly, retroactive currency conversion! 🌍 No more daily rate fluctuations. Kudos to @derektangren for this magic! 🧙♂️
🎥 Learn more: youtu.be/GjvNO9hyBTM
#AdobeAnalytics #DataAnalytics #CurrencyConversion
Trevor Paulsen retweeted
If you're new to Customer Journey Analytics and not sure how to master the tool, our very own @brianau has got you covered with two learning paths and a helpful compendium of resources for you: experienceleaguecommunities.…
Game-changer in #CJA: Add object arrays to a lookup—like adding listVars to SAINT classifications in #AdobeAnalytics but better! 🚀 Check out Marijka Engel's demo: youtu.be/GNozMCuUCzs
Just two #rstats fans hanging out on the Atlanta Falcons field. Achievement unlocked: met the amazing @benrwoodard !
Trevor Paulsen retweeted
I wrote a new blog post on Adobe Experience League. It's all about handling "No Value" in Customer Journey Analytics (CJA). Check it out here: experienceleaguecommunities.…
#customerjourneyanalytics #cja #adobecja #adobeexperienceplatform #adobeexperiencecloud
Derived Fields rolling out this week! Nicely done @derektangren! youtu.be/-CRx7_YwHfY Possibly the coolest feature we've ever released, not joking.
Trevor Paulsen retweeted
I'm probably one of the biggest fans of Customer Journey Analytics, yet my general recommendation has been to stick with Adobe Analytics for most customers. This has now changed. With Derived Fields, CJA finally pulls ahead of AA. Find out why here!
fullstackanalyst.io/blog/ado…
Trevor Paulsen retweeted
If you are in the Atlanta area on Weds 6/14, please join me, @trevorwithdata, and other Adobe friends and users for our FREE Insider Tour event at Mercedes-Benz Stadium! Tips & Tricks, "Coming Soon," "Shape the Product," and so much more. Register here: event.adobe.com/adobeinsider…
1/5 🧵A classic tradeoff I observe in our industry is data consistency vs. data accuracy. It's a balancing act that significantly influences a company's decision-making process.
4/5 On the other hand, ensuring data accuracy might reveal quality issues or changes in business conditions, potentially stirring up the executive perception. 📉👀