Happy September! Here's where you'll find Tray this month.
Sept 14-15: Gartner App Innovation Summit UK
Sept 15: Chicago meetup on automation, MCP, and vibe coding
Sept 23: Webinar on outgrowing n8n
Details: bit.ly/4p9Xsjb
60% of IT leaders see or suspect unsanctioned AI automation running in their org.
Every one of those apps started as a request IT didn’t have the capacity to build. The queue is the thing that produced them, and the audit still has your name on it.
bit.ly/4isHPRU
Your vibe-coded app is great. It’s probably missing one of the five things IT needs before they’ll approve it.
Oct 28: all five, plus an app shipped live with every one built in.
Register 👇 bit.ly/3VJi9I0
“Everybody thinks they’re gonna get immediate ROI, and that actually doesn’t happen very often at all.”
- Mark Gill @ Zuora.
The governance process his team built, and the rules that hold even when someone vibe codes on their own laptop. 👇
youtu.be/a12j-NKlXiM
A renewal is 90 days out and someone has to say whether the account is healthy.
Contract in Salesforce. Invoices in NetSuite. Tickets in Zendesk. Health score in Gainsight. Logins in Pendo.
Every system is correct. Six open tabs is still the answer.
bit.ly/4yjTXth
🚨 𝗧𝗢𝗠𝗢𝗥𝗥𝗢𝗪 🚨
Customer 360 is the app everyone wants and nobody can finish.
We’re building one live tomorrow, 10am PT.
Save your spot: bit.ly/4AVDrCl
Requests to host apps built with an AI assistant reach engineering one at a time, so nobody sees the total.
Your next integration contract gets scoped without it unless you count first: bit.ly/4ARtSo5
There are three things IT can do to get vibe-coded apps off laptops and running where IT can see them.
The third matters most: make the governed path easier than the workaround.
bit.ly/4hzvE5A
Your team finished a vibe-coded app. Where does it run, and whose name is on it?
Put that question to your integration platform vendor before you renew: bit.ly/4ytZ8Ys
82% of organizations want a single view of the customer. 14% have one.
The data isn’t missing. It’s in eight systems, and four teams each need a different cut of it.
Oct 14: why the customer 360 fails, then one built live on a real stack.
Register. 🔽 bit.ly/4AVDrCl
We're hiring sales engineers to run discovery, design the solution, build the POC, and own the technical close.
Get the details: bit.ly/43aJO4S
7 questions every vibe-coded app has to answer before it goes to production.
How many can you answer for the apps already running in your company?
bit.ly/4B0uXKi
Most renewal conversations open with a complaint.
Open with what's working instead. Then don't just bring where you need less — bring where you need more.
Two or three days of counting gets you both.
bit.ly/4z9IBZI
Nobody sets out to put customer data on the open internet. But sometimes that's just the "vibe".
If an app needs to reach Salesforce and there's no good place for the credential, the credential goes in the code.
Tray Helix is how you stay ahead of it: bit.ly/4qhRjSr
Your RevOps stack is running dozens of automations. One of them is going to break first.
Lead routing? Enrichment? Account matching? Campaign creation? Reporting?
Four questions and you'll find out: bit.ly/4jukXlZ











