We're so grateful for your support and for believing in our vision!🚀
We love investing in companies that solve a pain point for our other companies. Meet @tourialtech, where marketers can create captivating product tutorials in minutes. If you're product-led, you're going to love this. Here's @bqueener on why we invested. linkedin.com/pulse/your-webs…
We're thrilled to share some big news! We've raised a $3.4M seed round to continue to accelerate growth and empower tech marketers to unleash their product stories! #productledmarketing #saasgrowth #b2b tourial.com/blog/we've-raise…
What do buyers hate when looking for a product online?
Friction ⛔️
Don't settle for 1-sided feature pages, videos, and demos.
Deliver value before the paywall 🏅
Deliver an interactive product tour ✅
#productstories #saasmarketing
2/2 Business is a race that never ends. Challengers come and go. So focus on your customers, and innovate for the future.
Keep tabs on comp though. Esp the ones you've never heard of.
1/2 "Competitive focused product teams see 50% LOWER NPS compared to non-competitive counterparts."
profitwell.com/blog/lessons-…
Can't get enough of his opinions. It's the little things!
seths.blog/2020/01/what-is-t…
Here's a slick way to keep up on your competition:
-Check out what ads they're running on FB.
facebook.com/ads/library/
Remember, it's still a strategy if they're NOT advertising on the platform😉
Every wonder why every content marketer under the sun writes listicles? You can blame this psych prof at CMU.
andrew.cmu.edu/user/gl20/Geo…
TL;DR -> Curiosity must be satisfied.
Oh, and don't forget -> odd numbered listicles attract a higher CTR than even ones.
Stories always win...when used and told the right way.
Keep that in mind when selling and promoting your product.



