Head of Growth @Mucker Capital. Cofounder of @RevOptica. Geeks out on #B2B #Marketing #BuyerJourney #ABM #RevOps. Powered by overpriced coffee & green tea.
"The Cloud"
Joined January 2009
- Tweets10.2K
- Following1.2K
- Followers2.8K
- Likes193
What if you don't have enough sales calls to mine yet?
I posed that question to @irinamaltseva.
Support tickets, churn surveys, Reddit, Search Console, and the 1-star reviews on your competitors.
#SEO #ContentStrategy
Are thought leader ads a waste of money?
@jon4growth says no. The posts he boosts were already performing before any money touched them.
Where does the real work sit in a content program?
Not the writing. @irinamaltseva says the brief is 80% of it, and hers run six to ten pages.
Consensus gets you considered. Information gain gets you picked.
#SEO #ContentStrategy
Where should a founder's paid LinkedIn budget go?
Not the company page, per @jon4growth on our Growth Series. Boost the best performing posts on your personal profile.
He saw 20-30% CTR using this approach vs ~1% on company page ads.
What order should a content plan actually get built in?
@irinamaltseva gave us five steps: customer calls, problems and competitors, clusters, volume validation, plan.
Keyword research is step four. Most run it as step one.
#SEO #ContentStrategy
How many content topics should an early-stage startup cover?
Fewer than most run. @irinamaltseva said three to five clusters, maximum.
One article won't make you visible. Finish a cluster before expanding.
#SEO #ContentStrategy
Which content marketing practice carries the most weight?
I expected @jon4growth to say hooks or cadence. He said reposting.
About 85% of the original engagement, for a fraction of the work.
#ContentStrategy
Should keyword research come first or last?
Last, per @irinamaltseva on our Growth Series. It validates, it doesn't generate.
The source is your sales calls. Export the transcripts, run them through Claude.
#SEO #ContentStrategy
What does it cost to run a custom agentic content system?
I asked @jon4growth on our Growth Series. About $30/month.
Replaced four tools at ~$50 each. Saves him roughly 8 hours a week.
#AI #StartupOperations
Why does a company's content stay invisible to LLMs?
Most would assumed it was technical structure, i.e., H2s and H3s, etc. @irinamaltseva said formatting is the floor.
The two that matter: information gain, and visible proof of effort in the page.
#SEO #GEO
Would an expert AI marketing guy let AI write his posts?
@jon4growth built that feature into his own tool and pulled it out after a week.
Use AI to find what to say. Never to decide what you say.
#AI
How much of your content actually has to be original?
I asked @jon4growth expecting a high number. Got 20%.
The other 80% are takes on things he saw elsewhere, with his own twist added.
#ContentStrategy
