Founder and CEO | @hubfluenceio The #1 TikTok Affiliate Outreach & Management Platform

7 Days Free πŸ‘‰πŸΌ
Joined June 2020
The day is officially here... @hubfluenceio is officially live You can sign up below & get started with affiliate outreach campaigns for your TikTok Shop brand If you're new to Hubfluence, we're a creator outreach tool so you don't need to hire a VA or manually send out creator invites one by one
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Tona πŸš€ retweeted
TikTok Shop can look unprofitable if you only measure TikTok Shop and here's why: A lot of brands look at GMV, subtract commissions, ad spend, samples and shipping, then decide the channel barely works. The problem is that creator content influences a lot more than the order that happens directly inside TikTok Shop. The Halo Effect: - We see this with Hubfluence users too. A creator posts about a product, someone discovers the brand on TikTok, then searches for it on Amazon or buys through Shopify instead. If you're only measuring TikTok Shop GMV, a meaningful part of that creator's impact can disappear from the report. The Meta Content Engine: - The same thing happens with content. Your highest-performing TikTok videos can become some of your best-performing Meta ads because you're starting with content that already has real engagement and sales data behind it. Brands can take those winners, secure usage rights and push them into paid campaigns rather than starting every creative test from zero. We're also seeing our users think beyond just using Meta for ads. It can become part of the affiliate program funnel itself: recruit new creators through Meta, move them into your affiliate programs on both TTS and Meta, then track what they produce and how they perform. That is a big reason we built Hubfluence the way we did. We track creator and video performance through TikTok Shop, connect Amazon and Shopify attribution, help brands collect usage rights for winning content and move those assets into Meta ad campaign workflows. The goal is simple: give brands a much clearer picture of what their creator program is actually producing across every channel, not just the revenue TikTok Shop reports.
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TikTok Shop can look unprofitable if you only measure TikTok Shop and here's why: A lot of brands look at GMV, subtract commissions, ad spend, samples and shipping, then decide the channel barely works. The problem is that creator content influences a lot more than the order that happens directly inside TikTok Shop. The Halo Effect: - We see this with Hubfluence users too. A creator posts about a product, someone discovers the brand on TikTok, then searches for it on Amazon or buys through Shopify instead. If you're only measuring TikTok Shop GMV, a meaningful part of that creator's impact can disappear from the report. The Meta Content Engine: - The same thing happens with content. Your highest-performing TikTok videos can become some of your best-performing Meta ads because you're starting with content that already has real engagement and sales data behind it. Brands can take those winners, secure usage rights and push them into paid campaigns rather than starting every creative test from zero. We're also seeing our users think beyond just using Meta for ads. It can become part of the affiliate program funnel itself: recruit new creators through Meta, move them into your affiliate programs on both TTS and Meta, then track what they produce and how they perform. That is a big reason we built Hubfluence the way we did. We track creator and video performance through TikTok Shop, connect Amazon and Shopify attribution, help brands collect usage rights for winning content and move those assets into Meta ad campaign workflows. The goal is simple: give brands a much clearer picture of what their creator program is actually producing across every channel, not just the revenue TikTok Shop reports.
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Tona πŸš€ retweeted
Trybe isn’t magic free wining ads. It’s a platform that streamlines creator relationships and makes incentives more transparent. Everything else is a still hard. Being a brand people want to work with. , getting results to attract more creators, training and giving feedback to those creators, coaching them, helping them win etc is still really fucking hard, but it is a fly wheel you can start spinning and it can compound.
On Trybe hype: We’re on it. Have 30 or so creators. But haven’t had any creators want to make a video for free for % of GMV Even the ones that get paid a good amount from % of GMV Has anyone cracked the code on a fully free video flywheel? The way it’s currently going i dont see the value of Trybe - would rather just pay a flat fee direct to the creator. The real use case is the easy upload to meta, but there are bulk ad uploaders for that
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Tona πŸš€ retweeted
I wouldn't use ArbiSource to tell me what to buy. I'd use it to give me more things worth looking at. That's an important difference.
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I wouldn't use ArbiSource to tell me what to buy. I'd use it to give me more things worth looking at. That's an important difference.
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The sourcing tool finds the lead. The analysis decides whether I put money into it. That's how I'd use these two together.
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Tona πŸš€ retweeted
200+ search criteria is overkill if you don't know what you're looking for. It's incredibly useful once you do.
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200+ search criteria is overkill if you don't know what you're looking for. It's incredibly useful once you do.
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Now you're not asking SellerAmp to "find me profitable products." You're saying: "I found something that works. Show me more listings with similar characteristics." That's a much better way to use product research software.
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Tona πŸš€ retweeted
Building a TikTok Shop Sprint or Blitz campaign has never been easier πŸ‘€ With our new and improved Contests feature, Hubfluence tracks all your campaign progress. We even have bonus incentives for 10+ different conditions so you can customize your campaign bonuses by views, video, and GMV-based milestones. Easily launch, manage, and pay creators within your campaign with a click. It's that simple.
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Building a TikTok Shop Sprint or Blitz campaign has never been easier πŸ‘€ With our new and improved Contests feature, Hubfluence tracks all your campaign progress. We even have bonus incentives for 10+ different conditions so you can customize your campaign bonuses by views, video, and GMV-based milestones. Easily launch, manage, and pay creators within your campaign with a click. It's that simple.
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Today's the day! I am joining on behalf of Hubfluence with Ecomcy and other marketplace leaders for a live webinar on the systems behind profitable, multi-channel growth! πŸŽ™οΈ Speakers & Topics: 1. Vincenzo Toscano, Founder & CEO at Ecomcy: How to maximize conversions using AI-powered content 2. Michael Tona, Founder & CEO at Hubfluence: How to build and scale a TikTok Shop creator program the right way 3. Ernesto Barrientos, VP of Sales at Bullseye Sellers: How to go from $0 to $50,000 in monthly TikTok Shop sales with a 30% ROI in 30 days 4. Kai Luttrell, Customer Success Advocate at Kreator.ai: How to turn one product into countless ads 5. Shane Barker, Owner at TraceFuse: Building the reputation layer across your marketplace growth stack 6. Tamar Yaniv, VP of Marketing at Euka AI: TikTok Shop playbooks from seven leading brands 7. Ivan Talpa, Head of Growth at SoldScope: Understanding what your keywords are actually doing across rankings, PPC, and SQP 8. John May, Engagement Manager at Webgility: Why growing revenue can hide a shrinking business Hosted by: Vincenzo Toscano, Founder & CEO of Ecomcy Event details: - Date: Today, September 29, 2026 - Time: 12:00 PM EST - Format: Live Webinar - Length: 60–90 minutes, including live Q&A Bring your questions. The session closes with a live Q&A covering creator programs, marketplace reputation, AI creative, paid media, keyword intelligence, and profit visibility!
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