Just shipped https://xitter.cf/t.co/GDbVhzSxTG Co-Founder of https://xitter.cf/t.co/TEPDfUcViI
London
Joined June 2009
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Hot take: VC funding is the hardest path to your first $10K MRR. You spend 6 months raising, give up 20% equity, and now have investors to answer to. A bootstrapped solo founder just builds the thing and charges for it.
A predictable reaction to vibe coded apps is Apple approving fewer and fewer apps. This is honestly good news for people how are creating genuinely useful apps.
Less competition in search from "one-shotted" terrible apps and a better user experience for consumers.
People that are scared have probably built their 10th calorie tracker 😂
Tom Hannacher retweeted
Big change for app discovery.
The App Store will start showing personalized app collections based on each user’s interests and behavior.
Pretty insane...Apple just gave indie iOS devs with <2M downloads free access to on-device AI via Foundation Models. No API costs. Private Cloud Compute.
apple.com/newsroom/2026/06/a…
Man I don't think I would post this level of detail until the app is submitted to the app store. Someone can create a poor clone of your app in a day these days
i saw one of the craziest building in public stories on tt.
a founder posted a video about an app idea for meal planning on a budget.
the app didn’t even exist yet.
the video got 10m+ views.
great validation, right?
not exactly.
while he was building it, someone copied the idea, rushed an app into the app store and started taking users.
same concept.
same branding.
the copy got terrible reviews because it was full of bugs.
and now the original founder is dealing with people thinking that broken app is his.
building in public is great until your validation becomes someone else’s roadmap.
with how fast people can ship apps now, i’m not sure i’d share an idea publicly before having at least a landing page or a product live.
the game has changed.
Apple just quietly dropped the biggest opportunity for indie devs in years. Cross-developer subscription bundles are now live on the App Store. Find complementary apps. Bundle your subscriptions. Share audiences. The collab era for indie developers starts now 🤝
"To help build long-term value and increase subscriber retention, new App Store Bundles will give developers the ability to partner together and offer users more for less. By expanding beyond a single-developer catalog, these new bundles will allow users to subscribe to multiple favorite apps from different developers at a better price."
apple.com/newsroom/2026/06/a…
Not sure why people think @levelsio is lucky?! He is literally showing you that he fails enough times until he succeeds 🤷♂️
📈 I made a dynamic page on my new vibe coded blog to keep track of my project success hit rate live
levels.io/projects
I have about an 8% hit rate over all my projects in my life (and I've included like every thing I did ever almost)
It's not perfect cause you can't classify everything completely properly but I tried!
Also interesting if you only count new launches (eg new projects) you see activity build up rapidly around 2014 and stay somewhat stable since then, meaning I keep trying to create new projects and by trying I kind of force luck to find something that works
I also added a live revenue chart so you can quite strongly see the relation between shipping more and getting more hits and then more revenue
I think the difference of me before 2014 and after was that before I simply didn't try as many things, and after 2014 and still now I try an average of 5 new projects per year
92% fails but 8% becomes a success!
levels.io/projects
After 6 months of hard work, I just shipped hurtl.app my app for people with rheumatic conditions.
Now for the hard bit...marketing.
Everywhere you look you see FBA brands struggling to make a profit. Got to wonder how this plays out long term with Amazon.
Selling into retail is unfortunately a long term game. It took us 2.5 years to go from our initial sales effort to getting 1 SKU in store (700+ stores).
The most important part of sales is persistence.
The most important metric when choosing any product is margin. When you see any small company trying to launch a product with less than 70% margins it's just not going to work.
These reviews of the Humane AI pin are BRUTAL. Hard to see how they can turn it around...I wouldn't want to be one of the investors of the $230m raised so far 😬
Going to a trade show is so far out of the comfort zone for most ecom founders. It may not be "scalable" but it can be a huge unlock for growth.
Last year Amazon sellers contributed to 60% of revenue. You have to wonder if Amazon is shooting itself in the foot right now....
aboutamazon.com/news/small-b…
Starting a business is tough 💼
But the alternative is 25+ years of
• Commuting 🚗
• Having no control over your schedule ⏰
• Doing tasks just because you are told to 📝
• Missing family time 👨👩👧👦
• Having no control over your job security 🔒
I'll choose hard any day 💪🏻
The best decision we made recently was hiring a full time designer.
Working with freelancers is great but having someone full time who grows with the business is a game changer!
We used @weareshepherd and got an AMAZING candidate in LatAm. Not sponsored, just a happy customer.