📸 Take a screenshot of the top 500px of your home page. 🤷‍♀️ Show it to a stranger for ~5 seconds. 🤔Ask them what you do. If they're not 100% clear then something is wrong. ⚡️BONUS: pay close attention to how they re-frame your offering. This could become your best copy.

Well, monkey peeping through fingers emoji doesn't even cover it this morning

This is all incredibly normal isn’t it

This is a haiku about me written by the AIs of which I’m sceptical: In the face of change Tom F holds tight to the past Ignoring the rise (Thanks @TurtleMediaHK )

If you want something beautiful (& not work or tech related) to read & subscribe to, then read & subscribe to themarginalian.org

Follow Sven for the best marketing insights!

I haven’t bought a domain name for months. Depression?

Shame you don’t hear people talking so much about “shareware” any more

💬 Your testimonials should each be focused on countering a common objection to your product. E.g. if people worry that it'll be hard to switch to your service, then ask a happy customer to describe their painless onboarding experience, and show that quote front and centre.

I am literally asleep right now

Ask a recently customer what ALMOST stopped them from buying. It's a good question. Forces people to think. And whatever they come back with will give you something to improve. #buildinpublic

This is your regular gentle reminder that shifting your website conversion rate from 1% to 2% will double your revenue or your growth. And it's surprisingly easy to do!

I couldn't agree with this more. And EVEN IF admitting your mistake costs you in the short-term, you'll go much further long-term (not to mentione sleep much better) being honest about it.

How do we feel about GA4 then?

Does your website exist in order to A) inflate your maniacal corporate narcissism or B) carry out a specific persuasive task? (I work with those in category B)