Chief Strategy Officer/ Co-Founder https://xitter.cf/t.co/IjfQMtDzJI. A brand transformation and strategy firm. I love working with #CEOs at #highgrowth #tech #b2b
San Francisco
Joined February 2009
- Tweets8K
- Following3.8K
- Followers3.4K
- Likes846
What derails even the most well-funded, well-intentioned change initiative? When there's a gap between your biggest, boldest ideas and the people you need to bring those ideas to life. emotivebrand.com/the-belief-…
#brand #changemanagement #transformation
1
1
50
The WNBA didn’t wait for belief. It became belief.
From overlooked to unstoppable.
From tagline to billion-dollar brand.
This is emotional branding at full throttle.
👉 emotivebrand.com/transformin…
#WNBA #BrandBelief #EmotionalBranding #WomenInSports #NextIsNow #BrandTransformation
1
1
81
𝗜’𝗺 𝗰𝗮𝗹𝗹𝗶𝗻𝗴 𝗶𝘁: 𝗧𝗵𝗲 ‘𝗵𝗼𝘄 𝘁𝗼 𝗹𝗲𝗮𝗱 𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝘂𝗻𝗰𝗲𝗿𝘁𝗮𝗶𝗻𝘁𝘆 narrative is dead’… medium.com/p/-ea0d5a68f81a?s… #leadership #CEO #EmotionalIntelligence
24
𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵. link.medium.com/fLNThmkpaRb #agenticai #ai #categorycreation #brandpositioning
38
I just published As tech becomes more advanced, leaders often feel the need to explain more — every feature… #tech #saas #platform link.medium.com/KOo31fevwQb
35
I just published 𝟮𝟬𝟮𝟰 𝘄𝗮𝘀 𝘁𝗵𝗲 𝘆𝗲𝗮𝗿 𝗼𝗳 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗮𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀. link.medium.com/cLRXjMbmvQb #productarchitecture #positioning #tech #brand
28
The Cost of Not Caring: The greatest threat to great work isn't burnout – it's numbness #work #leadership #companyculture link.medium.com/zlbUwgDbbQb
1
29
𝗔𝗜 𝗮𝗴𝗲𝗻𝘁𝘀 𝗮𝗿𝗲 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗲𝘃𝗲𝗿𝘆𝘁𝗵𝗶𝗻𝗴 𝘁𝗵𝗲𝘆 𝘁𝗼𝘂𝗰𝗵. They’re breaking traditional boundaries, dynamically interacting across industries, & solving complex tasks that once seemed impossible.
link.medium.com/hvaaP5wn9Pb
24
Leaders, forget fleeting #trends—2025 demands a shift in how you think, act & connect. From emotional ROI to purpose-driven narratives, these paradigm shifts aren’t just industry buzz—they’re the blueprint for driving real growth and impact emotivebrand.com/beyond-tren… #Leadership
20
I just published The Evolving Role of the CMO: Chief Alignment Officer #CMO #marketing #Alignment #business #growth
link.medium.com/JhVDb0elhJb
1
74
#Wellness should be more than a perk and more an essential aspect of your #employerbrand. From defining a clear wellness philosophy to aligning wellness w/strategic business goals, learn how to make well-being a foundational narrative in your workplace #HR
emotivebrand.com/wellness-in…
1
47
Getting an organization aligned on how different groups can lead a brand into the future is critical to business success. And the responsibility falls on the shoulders of the #CMO. emotivebrand.com/the-evolvin…
25
Investing in your Brand in 2024? Move fast to go slow! link.medium.com/R0Pp7Rtj9Hb
30
If there is one piece of advice I could give to any team planning a #brand initiative, it would be to start the process sooner than you think you need to. emotivebrand.com/rebranding-… #branding
36
I just published Telling Your Story of Growth: The Power of a Strategic Narrative #startup #brand #narrative #growth link.medium.com/QRiqveJf9Hb
1
36
Q&A with Eric Futoran, Founder of Embrace: Investing in Brand to Lead the Mobile Revolution linkedin.com/pulse/qa-eric-f… #mobile #mobile #founder #mobileapp
1
67
I just published How Do You Orient Your Team When Everything Seems Uncertain? link.medium.com/wRx36Wrxdyb
2
66
I just published Telling Your Story of Growth: The Power of a Strategic Narrative link.medium.com/8dXqdBhhGxb #growthstrategy #growth #brandstrategy #ceo #EmployeeEngagement
3
155