Founder @ Session Interactive (@SessionInteract) | Analytics | SEO | CRO | UX/UI - Snow + MTB + Travel + Music
Denver, Colorado
Joined August 2010
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Tyler Lane retweeted
The Jollity team is heartbroken to share that our dear friend and fearless leader, Lauren Perfors, lost her battle with cancer early Friday morning.
We're all better humans for having known her, and we'll do our best to keep her spirit alive every day here at Jollity. 💜
When you're starting out, it's easy to say yes to everything.
But not every “yes” is worth it.
Choose clients who can implement. Choose clients who scale with you.
🎧 Listen to the full conversation here:
Apple → podcasts.apple.com/us/podcas…
Spotify → open.spotify.com/show/3icXOb…
Just recorded a sharp one with Jesse McCabe.
We got into go-to-market strategy, how he thinks about hiring, and what actually sets a brand apart when it’s time to hit the market.
No fluff, just real perspective.
Dropping soon on Built to convert.
@BigEye @JesseMcCabe
Sometimes the best way to build trust is to just help. I’ve shared resources with no strings attached, because building real rapport > chasing transactions.
🎧 Full conversation :
Apple → podcasts.apple.com/us/podcas…
Spotify → open.spotify.com/show/3icXOb…
Most agencies act like vendors. Pitch fast. Execute shallow. Rotate out.
We built Session to be the opposite. Strategic. Honest. Consistent. We don’t want to be your vendor. We want to be your last agency. If your agency isn’t in your Slack, they’re not on your team.
We don’t just think in channels, we think in business outcomes. It’s not about doing everything. It’s about doing what moves the needle.
🎧 Great convo with Sean Lang on the Agency Uplift Podcast:
Apple → podcasts.apple.com/us/podcas…
Spotify → open.spotify.com/show/3icXOb…
#Agency
Real growth happens on the edge.
The edge of fear.
The edge of uncertainty.
The edge of your comfort zone.
Whether it's a heli drop or a bold business move, you assess, you commit, you send it.
What edge are you facing, and what's keeping you from leaping?
I’m launching a podcast: Built to Convert
Real convos with founders & marketers on what actually works. No fluff. No formulas. Just the strategy beneath the surface.
Been years in the making. Can’t wait to share it.
I thought I could build Session with contractors. Lean team. Low cost. Max flexibility.
But here’s what I learned:
You can’t build culture part-time.
You can’t scale without buy-in.
Contractors helped us survive.
Full-time hires helped us grow.
Hard shift. Worth it.
I had a great time on the Agency Uplift Podcast talking about what really makes an agency thrive.
🎧 Listen here:
Apple → podcasts.apple.com/us/podcas…
Spotify → open.spotify.com/show/3icXOb…
We let go of someone clients loved. Great personality. Solid history but performance stalled. Morale dipped.
Sometimes the person who got you here isn’t who takes you forward.
How do you navigate loyalty vs performance in your team?
Growth sounds good until it means outgrowing the role that once made you feel needed.
We don’t talk enough about that kind of loss.
Have you been there? What helped you move forward?
At a retreat, a founder said, “I thought I was building for my family. But I wasn’t with them.” That hit hard. Growth is great, but not at the cost of what matters most. Boundaries don’t block success. They make it sustainable.
#HealthyBoundaries #PersonalGrowth #Leadership
Tyler Lane retweeted
We’ve seen brands burn serious budget—not because the ads were bad, but because the foundation wasn’t built to support growth. Before you invest heavily, make sure you’re set up to scale smart.
Here are 4 Signals Your Marketing Team Is Ready to Scale Paid Media 👇
Tyler Lane retweeted
AI isn’t replacing search—it’s rewriting the rules on how content gets cited. 🧠🔍 Mike Emiliani ran an original experiment tracking how ChatGPT picks its sources—and the results might just change your SEO strategy.
Read it here → sessioninteractive.com/blog/…
#SEO #AIsearch
Success opens doors, titles, metrics, and awards. But impact? That’s what lasts. It’s the teammate who felt seen, the client who found clarity, the family who got your time. Success is your résumé. Impact is your legacy. What are you building?
Quality drives performance. Trust builds relationships. Quality of work. Quality of thinking. Quality of character. Lead with quality, stay rooted in trust, and you build something that lasts.
In financial services, trust starts long before the first conversation — it starts with search. We created a guide for marketing leaders on how to build visibility, trust, and growth through smart SEO.
Read it here: sessioninteractive.com/blog/…