Thought Bakery

When you humanize your social media you can have a more enjoyable time creating meaningful connections with your audience while bringing in business! Win/Win! Thank you @chaeobrien @tipswithTB @southbaysome for your wisdom! “Humanizing Social Media” xitter.cf/i/moments/110590995020…

Thought Bakery · Mar 13, 2019 · 7:02 PM UTC

It was AWESOME!!!

WOW! 🎆 HUGE thanks to @chaeobrien_ and @TipswithTB for sharing such incredible insights, and of course, a BIG thanks to all of you for joining! Be sure to join us next week for a very special #WinnieSun chat!

Thought Bakery · Mar 13, 2019 · 7:01 PM UTC

A16: Can never hurt to try when you're stretched for time. Social media gives you the potential of connectivity at scale so why not take advantage of it? #winniesun

Q16. Real connections? Do you feel like online connections are as impactful as traditional in person relationships? Why / why not? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:59 PM UTC

A15.This is like picking a toothpaste. All depends on what you're looking for specifically. We suggest tools depending on the client’s time availability and needs but we’ve found @hootsuite to take the cake when it comes to a free tool that can do most of the key tasks #WinnieSun

Q15. What tools can you use to help grow your social media brand? When should you lay off the tools and take over manually for a more human touch? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:56 PM UTC

You can't ignore the numbers. Connectivity for your personal and professional brand is strongly tied to the global, social media platform landscape. There's no escaping it! 😉 #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:52 PM UTC

A14. Brands (even personal ones) must have boundaries when it comes to social media communications, but being relatable is vital in creating a strong foundation for brand loyalty. Showing how your approach to life overcomes relatable challenges, is a great start. #WinnieSun

Q14. Is it easier or harder to be yourself on social media? How important is is to be relatable? How do you convey relatability authentically in your social media posts? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:52 PM UTC

Failsafe strategy! #winniesun

A14. It’s easy to be myself in social media, because it’s consistent, I don’t try to be a certain person on social media. For better or worse, it’s just me. :) #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:49 PM UTC

A13: Audience context is the crux of social media and digital conversations. Find the topics your target customers are most concerned, passionate and challenged about. Position yourself as THE knowledge expert they can trust to find a reliable source of data. #WinnieSun

Q13. What do you talk about? How do you create a post that is conversational in nature and builds a trusting environment for the connection to grow as you interact? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:45 PM UTC

A12: Create content topic clusters which support your personal brand’s value prop. GIFs, video and short form articles are great get-to-know-you tools in getting your story out, the way you want it to be told. #WinnieSun

Q12. People want to get to know you. How can you use storytelling as an asset to communicate with your audience via social media? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:43 PM UTC

A11. Dedicate some of your resources to focus on audience discovery through data and analytics. Whether you’re using #GoogleAnalytics or your social media dashboards, understand who are your key audiences and tailor vibrant content around them. #winniesun

Q11. Moving the “known” needle: How can strengthening your brand recognition lead to increased loyalty on social media? #WinnieSun

Thought Bakery · Mar 13, 2019 · 6:40 PM UTC

A10: Instagram has been a great source of brand awareness for clients to reach out to us to learn more. Infographics and posts around trends really get the most engagement. #WinnieSun