25 years fixing agencies that thought "we'll figure out sales later." Dear reader, they did not. 5 kids. Red Sox fan. I think I am 27% funnier than I am.
Arlington, MA
Joined March 2008
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It's crunchtime. Here are some "OMFG, the pipeline isn't where it needs to be" strategies to help you finish 2026 strong.
76% of agencies claim strategy. 6% do Amazon. 2% do affiliate.
Brands already sell on marketplaces and need help there. Far fewer agencies have shown up.
Go where the demand is and the competition isn't.
Get the full look at agency services offered: agencyfieldguide.com/insight…
Agency Field Guide analyzed 11,000+ agencies.
40% of ecommerce runs through Amazon & Walmart, but only 6.1% of agencies offer marketplace services as a standalone.
Huge gap or am I missing something?
See all the data at agencyfieldguide.com/insight…
Claude Fable, ChatGPT-6 Astra, Grok: they all sand down the sharp edges and make your content easy to ignore.
Without attention, nobody buys anything.
837 deals in the market RIGHT F'NG NOW that your agency is perfect for.
But if you're putting out fires, you're missing them.
We built Agency Opportunities to surface signals & RFPs so you can actually see what's out there. Free.
You can't win a deal you can't see.
Keep your eyes on the market and agency growth front & center. Check out (and sign up) Agency Field Guide Opportunities - 100% FREE: agencyfieldguide.com/opportu…
RFPs tell you what buyers are actually asking for. Even if you can't pitch Netflix for a new CMO, you learn what those moves mean.
Keep your eyes on growth and market changes - when I got busy running my agency, I sometimes took my eyes off growth & market changes. Agency Field Guide Opportunities keep you in the loop - sign up today - 100% FREE: agencyfieldguide.com/opportu…
Here's a cautionary tale - you can do AMAZING work for a client & still get fired because you don't lead them & feed them.
timkilroy retweeted
One of tonight's Cumulus winners wants to surprise his mom, who lives with his family. They've shared coffee since he was a teenager.
Moments like that are why I'm doing this.
To be fair to everyone, all of your first entries roll over!!!
Comment or repost this for a bonus entry.
Two more Cumulus machine winners will be selected tomorrow
The countdown to @Cumulus at @Target continues.
Hi X.
I was reflecting on my giveaway post from today. I don't feel good about it. I made it conditional on getting certain results etc., and it doesn't feel authentic.
I have been slowly getting to know you all here and I truly enjoy all the new friends I have been making.
So I will start over again.
I'm grateful that Cumulus is at this milestone and that Target is bringing us into the stores.
So to celebrate I will just be giving away machines to my supporters.
For the next 10 days I will select a bunch of you.
Just comment and or repost if you love cold brew/nitro cold brew or iced lattes….
Let's see what happens.
With gratitude,
Mesh