@tim_caputo

Combating #adfraud to maximize #adspend at organizations globally with @spideraf !

 New York, New York
spideraf.com/
Joined March 2025
  • Tweets44
  • Following23
  • Followers1
9Media
Few are asking what’s driving the outcomes of AI marketing. Spider AF’s 2026 Ad Fraud White Paper: $32.6B in losses AI campaigns = more fraud exposure MFA & short-form on the rise Fraud impacts optimization. Access full report free: spideraf.com/2026-annual-ad-… #DigitalMarketing
What This Report Reveals The 2025 Ad Fraud Investigation Report (Full Year) offers an evidence-based snapshot of today’s ad fraud environment, built on Spider AF’s traffic analysis. It examines key threats to ad quality, including estimated impact, emerging vulnerabilities in AI-driven ad systems, and the increasing prevalence of MFA (Made-for-Advertising) sites.

ALT What This Report Reveals The 2025 Ad Fraud Investigation Report (Full Year) offers an evidence-based snapshot of today’s ad fraud environment, built on Spider AF’s traffic analysis. It examines key threats to ad quality, including estimated impact, emerging vulnerabilities in AI-driven ad systems, and the increasing prevalence of MFA (Made-for-Advertising) sites.

47
Have you heard about the Spider AF Partner Program? Agencies can earn a monthly reoccurring commission based revenue while protecting clients' marketing ROI! More details here: hubs.li/Q04r65x40..

"Spider AF Partner Program | Earn Up to 20% Recurring Revenue"

Join the Spider AF Partner Program and earn 10–20% recurring revenue depending on your partner tier, as set out in your partner agreement. Help agencies and consultants grow with industry-leading ad...

spideraf.com
3
3
68
General Manager, Japan (Head of Japan Business / P&L Owner) - 株式会社Spider Labs herp.careers/careers/compani… #joboffer #HelpWanted

株式会社Spider Labs の求人｜General Manager, Japan (Head of Japan Business / P&L Owner)｜【公式】ハープキャリア

株式会社Spider Labs が公開中の General Manager, Japan (Head of Japan Business / P&L Owner) 求人の情報です。募集概要、必要とされるスキル、給与、働き方について確認しましょう。

herp.careers
6
Paid Digital Campaigns skewing to invalid data? This short video may help you discover why. #googleads #paidmedia #digitalmarketer #conversions
11
Your GA4 spike might not be growth. It might be noise. Bots inflate traffic. Fake conversions look real. Winners get budget they don’t deserve. So you scale the wrong things. That’s not growth, it’s leakage. Clean the data first. Trust your GA4? #GA4 #PPC #AdFraud #digitalad
Graphic titled “Noisy Data in GA4? Your Growth Is at Risk” showing three impacts: skewed KPIs from bot traffic, missed opportunities due to invalid traffic hiding top campaigns, and automation optimizing on bad data. Includes Spider AF branding and messaging around improving data quality and ROI.

ALT Graphic titled “Noisy Data in GA4? Your Growth Is at Risk” showing three impacts: skewed KPIs from bot traffic, missed opportunities due to invalid traffic hiding top campaigns, and automation optimizing on bad data. Includes Spider AF branding and messaging around improving data quality and ROI.

17
CPA stuck? You fixed creatives. Targeting is tight. Still no lift. What if the issue isn’t your ads—but your traffic? Fake clicks = wasted budget 💸 Audit first. spideraf.com #DigitalMarketing #ConversionMarketing #GrowthMarketing #PPC Reply “audit” 👇
Visual outlining three major performance marketing gaps: stagnant CPA, limited visibility into true traffic quality, and difficulty backing new recommendations with data when clients ask tough questions.

ALT Visual outlining three major performance marketing gaps: stagnant CPA, limited visibility into true traffic quality, and difficulty backing new recommendations with data when clients ask tough questions.

18
Your ads get clicks but...why is nothing happening?! Short answer: it's probably "ad fraud" ! For the long(er) answer: we made a manga about it! 👇 spideraf.com/marketing-secur… #manga #martech #advertising #b2b #marketing
2
3
69
You’re paying for fake clicks & conversions. Invalid traffic drains your budget and damages your brand. @SpiderAF_Global fixes it. spideraf.com #PayPerClick #PPC #PaidSocial #GoogleAds #DigitalMarketing
A digital security-themed graphic showing a glowing shield with a checkmark in the center, symbolizing protection. On the left, warning icons, bots, and arrows represent invalid or fraudulent traffic being blocked. On the right, green checkmarks indicate clean, verified traffic passing through. Text reads “Spider AF Filters It Out” and “Real-Time Fraud Detection,” with Spider AF branding at the bottom.

ALT A digital security-themed graphic showing a glowing shield with a checkmark in the center, symbolizing protection. On the left, warning icons, bots, and arrows represent invalid or fraudulent traffic being blocked. On the right, green checkmarks indicate clean, verified traffic passing through. Text reads “Spider AF Filters It Out” and “Real-Time Fraud Detection,” with Spider AF branding at the bottom.

12
Here's a surprising fact: organic conversions are about 4.5x more likely to be fraudulent than those from paid ads. This means that protecting your entire marketing pipeline (not only the paid channels!) is essential for maximizing your ROI. Sign up for a free trial of our Fake Lead Protection tool to see how many of your conversions are real: spideraf.com/fake-lead-prote…
4
3
80
Invalid click rate by platform (12-month analysis, 4.1B total clicks) • TikTok: 14.64% • Meta: 3.21% • Google Ads: 2.34% These figures reflect the weighted share of clicks flagged as invalid relative to total clicks across each platform ecosystem. Click volume and CPA only tell part of the story. If a portion of clicks never had the potential to convert, performance metrics become distorted. #advertising #adfraud #clickfraud #digitalmarketing
3
3
45
🚨 PSA: Every time you add a marketing tool (chat, analytics, pixels, widgets), you’re allowing a third party to run code directly on your website. 95% of sites rely on unmonitored third-party scripts, which are a common entry point for data leaks and malicious activity you may never see. If you’re responsible for your company’s website, know what’s running under the hood! 🔍 Run a free scan with Spider AF SiteScan: spideraf.com/free-sitescan
3
4
40
🚨 PSA: You're paying for impressions no one actually saw. One reason: ad stacking. Multiple ads load in one placement. You’re charged for each impression, but only the top ad is visible. Why it slips through: • Low CPMs look efficient, even if impressions have no value • AI campaigns (like PMax) learn from bad data and scale it • Major platforms don’t fully eliminate fraud
1
3
3
42
❌AI can’t fix bad traffic.❌ 🙈🙉🙊Bots + fake clicks are poisoning Meta Ads optimization. 🛡️Protect the data, or pay for it 🕷️Spider AF solves for invalid clicks across all social platforms! Link in comment⬇️ #DigitalMarketingAgency #Meta #facebookads #SocialMediaMarketing
AI can’t fix bad traffic. Bots + fake clicks are poisoning Meta Ads optimization. Protect the data, or pay for it. Spider AF can help https://spideraf.com/

ALT AI can’t fix bad traffic. Bots + fake clicks are poisoning Meta Ads optimization. Protect the data, or pay for it. Spider AF can help https://spideraf.com/

17
Today, our CEO, Satoko Ohtsuki joined a panel at the Tokyo Women's Future Forum to discuss how women entrepreneurs are driving sustainable change in 2026 👩‍💼 🌿 What does sustainable leadership look like in your industry?
3
3
62
Proud to see Spider AF featured for our growth! We’re kicking off the year by doubling down on our mission to protect your ad spend from bot fraud. 🛡️ Read the full story here: companyglance.com/news/how-s…

How Spider Labs Stops Bad Bots for Good

Spider Labs triples revenue by using physics to stop ad fraud. See how this Tokyo team fights bad bots and builds a fair global culture…

companyglance.com
3
3
64
#DigitalMarketing #viralpost #Click #PPC2026 #ChristmasEve
1
25
"I didn’t think ad fraud was happening." Shiga-san at BuySell Technologies was skeptical. Then a 30-day diagnostic revealed financial losses "too large to overlook." He was paying for bots, not buyers. See what the data revealed (and how they fixed it): 👇 bit.ly/4oSpNbN

BuySell Technologies Uncovers Unexpected Click Fraud During a Free 30-Day Trial with Spider AF |...

A free 30-day trial exposed bot clicks and internal traffic inflating ad costs, with projected annual losses large enough to justify immediate implementation.

spideraf.com
3
4
62
Geo-targeting fails when the user fakes their location. IP Masking allows bots to look human. They evade blocklists, click your ads, and ruin your optimization data. If you see "impossible travel" (e.g., logins from two countries in 5 mins), block that source immediately.
4
5
117
40% of shoppers now use AI to make purchase decisions. 🤖 That means “Good AI” (real buyers) and “Bad AI” (scrapers/bots) now look identical in your traffic. 2025 = 🚫Stop blocking everything. ✅Start analyzing behavior. AI shoppers are real customers. #AI #Ecommerce #AdTech
3
3
66
According to Imperva’s 2024 Bad Bot Report, about 50% of web traffic came from non-human sources. For advertisers, that means your analytics could be skewed by bots.
4
3
101
Load more