Building in public: Chirpy · https://xitter.cf/t.co/SRKzK1mLmI · Receipts · Second Take
Joined October 2014
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Most small businesses post, get 3 likes, and give up. This is the loop we built into Chirpy so your posts actually get people talking back. Try it free: chirpy.me/?utm_source=x&utm_…
the more businesses I've run, the more I think whoever answers the phone matters more than the ads.
who picks up at yours, you or someone else?
12 clients, a pile of logins, thursday night. that's how the croissant post ends up on the dentist's page.
in Chirpy each client has their own workspace and nothing goes out till they approve it.
(names in the video are demo accounts)
chirpy.me/?utm_source=x&utm_…
6 posts a local business can make this week on a phone:
the busy hour, shot from the counter
a regular and why they come back
the question everyone asks, answered
a before and after
the prep nobody sees
your real price for the usual job
which one would you actually post
if you run a small business and could only keep one social platform for the next year, which one stays?
i've run businesses in property, a restaurant and a few other things and my answer was different every time
agency owners, how many people on the client side have to sign off before a post goes out?
when it's more than one, posting stalls. three people can say no and nobody owns the yes.
I'd put one approver in the contract and be done with it. how many do you allow?
I've run businesses in property, restaurants and a few other things.
the marketing that actually worked was always the boring stuff nobody brags about.
what's the least exciting thing that reliably brings you customers?
honest question for anyone running a small business
who actually writes your social posts right now?
you at 11pm, a family member, an agency, or nobody lately
quick tip if your posts sound like everyone else's:
write down 5 words you'd never say to a customer. paste that list into whatever writes your captions.
half of "sounding generic" is just words you'd never use in real life
this is basically what the brand kit in Chirpy does, it reads your site and learns how you talk. free 7 day trial, no card: chirpy.me/?utm_source=x&utm_…
most agencies I see don't need another hire. they need fewer tabs open.
in Chirpy every client sits in its own workspace with its own voice and approvals, so the bakery caption doesn't end up on the gym's page.
quick walkthrough of how agencies run it
chirpy.me/?utm_source=x&utm_…
the posts that actually bring customers in are usually the ones owners think are too boring. the price list. "yes we're open sunday".
what's the most boring post that ever worked for you?
agencies still pricing by number of posts are in for a rough year
the posts are the cheap part now. what clients actually pay for is someone who knows which ones are worth posting and which ones to kill
one post. five apps.
approve once and Chirpy sends it to Instagram, Facebook, LinkedIn, TikTok, X. no more copy-paste between tabs.
chirpy.me/?utm_source=x&utm_…